Stephen Griffin

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Understanding the Expectations of the 21st Century Fan

In today’s mobile enabled culture, where ubiquitous mobile connectivity is no longer a luxury but a demand, it shouldn’t come as a surprise that fans …

The Why’s and How’s of Signage at Your Event

Why you should utilize signs at your event and 8 original ideas on how to pull it off<p>Here’s the simple fact: signage attracts attention. Think back …

College Basketball

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What's the Best Workout for Weight Loss?

<i>A:</i><p>This may not be the answer you're looking for, but it's the truth: The most effective way to get back into shape (and stay that way) isn't by just doing one magic move over and over. The good news? You may not have to work out more than or harder than you already are, says Paul Arciero, exercise …

Fitness

Six lessons for powerful event social media

Social media can transform connections between brands, audiences and sponsors. Richard Ayers explains how<p>It's Friday and I'm in Berlin. In two hours, Ultimate Fighting Championship (UFC) fighters will undergo their weigh-ins and this time tomorrow they will be gearing up for fight night. There is …

Public Relations

World Cup Advertisers Trade Commercials for Hashtags

For advertisers during the World Cup, hashtags are becoming as valuable as 30-second commercials.<p>With few breaks in action during a soccer match, …

When your Mac runs slow, give it a tuneup

Macs are solid machines, but just like their owners they have a tendency to get lethargic as they age. Launching and switching programs takes longer, simple tasks become arduous, and the dreaded beach ball of doom appears more often than it did when your machine was new. The operating system just …

Creative Bike Storage & Display Ideas for Small Spaces

One of the most beautiful memories that all of us have likely involves our dad or older sibling teaching us how to ride a bicycle when we were still …

Over half of young consumers disagree with ambush marketing at sporting events

Young consumers aged 16-24 favour official sponsors over ambush marketing at sporting events, new research has found.<p>The study, carried out by …

10 Tools to Leverage Content Curation in Your Marketing Strategy

Content curation is an increasingly popular marketing strategy that yields multiple benefits. And, chances are, you’re using content curation without …

Feng Shui Your Desk: The Cheater's Guide

Design your workspace to get more done. Here are six ways to beat back the clutter on the cheap.<p>Arrange my desk for better work harmony? What, you mean, bring order to the piles of charging cables, papers, books, and maybe that plate from lunch yesterday?<p>I'm no feng shui expert but I recently …

Productivity

Want to Gain Influence on Social Media? Get to Work.

Social Media Consultant<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>How do you build, grow and nurture an online community? Over the past several years, I have worked hard to build and grow vibrant and interactive communities on social channels including Twitter, Facebook, Instagram …

Public Relations
Cycling
Demographics

TV remains the 10,000 pound gorilla in the advertising market

Following the cherished annual tradition of 40 million Americans gathering in their homes to watch a live TV broadcast of celebrities huddled into an …

Televisions

American Hustle: Did Ellen's Oscar selfie pay off for Samsung or Twitter?

Of all the contenders at last night's Oscars, it was Twitter that most badly needed a win.<p>Last month, Twitter released its first quarterly statement …

Social Media

VideoGenie Goes Beyond Video With StoryBox, A Product That Collects Positive Testimonials

VideoGenie is a startup that helps businesses collect and highlight video testimonials from fans. But it seems that founder and CEO Justin Nassiri doesn’t want to limit this to video.<p>So VideoGenie has launched a new product that it calls StoryBox, which aggregates all kinds of content about a …

The $1M-A-Month Business Behind Your Favorite Twitter Accounts

If you’re one of the 1.14 million followers of the @HistoryInPics Twitter account, which posts delightfully obscure pictures of historical subjects and events, you may have asked yourself, “Are they making any money off this?”<p>The answer is yes. Quite a bit of money. The account is one of 200 across …

Academic Research: How Sports Franchises Use Social Media to Boost Fan Identification

On the first series of a Sunday Night Football game against the San Francisco 49ers in October 2013, Houston Texans quarterback Matt Schaub dropped …

3 Unexpected Pricing Lessons From Crossfit

You might not be selling a musclebound lifestyle, but the Crossfit business model–knowing their customer, charging for big results, and being unexpectedly valuable–has some beefy lessons for any brand.<p>Walk into any Crossfit gym, and you’ll probably hear loud music blasting over the grunts of people …

Sports Business Lessons from A’s FanFest

As the calendar moves through February, the glorious words “pitchers and catchers reporting” start to resonate through the sports business community. …

Over three quarters of 18-24 year olds claim sports sponsorship has no impact, with just 8% correctly identifying Puma as Usain Bolt's sponsor

Over three quarters (77 per cent) of 18-24 year olds said association with a sports star wouldn’t make them any more likely to consider purchasing a …

7 Reasons Why Bigger Isn't Always Better for Your Startup

This story appears in the December 2013 issue of <i>Entrepreneur</i>. Subscribe »<p>Dean Cycon had been selling his fair-trade coffee to Whole Foods Market outlets in New England for five years when he got "the call." The natural-foods giant wanted to expand distribution of Dean's Beans Organic Coffee from …

Small Business

Social Media Is Making You Stupid

So says recent research. Are you buying it?<p>Social media, we all know, can make you unproductive. If you're indiscreet or offensive, it can complicate your relationships. But can it also make you downright dumb?<p>That's what a new study published in the <i>Journal of the Royal Society Interface</i> suggests. …

Social Media

Content Creation Startup Tackk Expands Its Visual Library With 500px Integration

Tackk is announcing that it has partnered with photo-sharing startup 500px and making a wide variety of photos available to Tackk users.<p>Tackks are basically pieces of content combining text, images, video, and other media. The company originally described them as “e-fliers” but it now says it …