Strphanie Battiston

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Brand Awareness for Heineken’s New Beer Quickly Reached 23% With Mobile Push

Mobile advertising has long been regarded as a tactic for retailers and brands to drive conversions and lead generation, but that stereotype is …

Advertising Industry

Petit Romain's Square Heineken Bottles Save Space in Your Six-Pack

There are those who love beer, and then there are those who obsess about it, constantly looking for ways to take both the brew and it’s delivery …

Alcohol

Ad of the Day: Heineken Wants Guys to Show Their Feelings This Valentine’s Day

It's Feb. 11. You know what that means? There are only three days left until Valentine's Day! Oh, and it also means you'd better have solid dinner …

Advertising Industry

World's First 'Interactive' Beer Bottle (Is A Heineken)

This is the Heineken Ignite bottle coming out in a couple months. It's a regular beer bottle with a plastic base and LED inside that lights up in …

Heineken opens Pop-Up City Lounge at London Design Festival

The Heineken Pop-Up City Lounge has just launched at London Design Festival.<p>The ‘Pop-up City Lounge’ is the second edition in the brand’s ‘Open …

KRUPS and HEINEKEN B100 BeerTender with Heineken Draught Keg Technology,Black

This fits your .<p>to make sure this fits.<p>Maintains beer at the ideal temperature of 37.4 degrees F<p>Engineered to work exclusively with Heineken, …

Heineken says it is investing 500 million euros a year in Africa | Reuters

ABUJA (Reuters) - Heineken (HEIN.AS) plans capital expenditure of 500 million euros ($690 million) a year in Africa over the next few years to maintain sales growth, a senior executive at the world’s third largest brewer told Reuters on Friday.<p>A plastic container with empty bottles of Heineken …

Heineken Doesn't Seem To Realize Women Drink Beer, Too

Heineken seems to have a problem with women.<p>On Saturday, the Dutch beer maker upset female sports fans -- and women in general -- when it aired a TV spot in Brazil encouraging women to go shoe shopping during the European championship soccer game between Real Madrid and Atlético Madrid. The ad, …

Heineken Is Turning to Foursquare to Target U.S. Fans of European Football

In soccer parlance, mobile is like the corner kick of digital brand marketing while something typically easier to score off of, such as search, is …

Four Square

Heineken Runs Instagram Campaign for Gay Pride Month

Heineken posted a series of photos on Instagram this morning that makes creative use of the photo-sharing app for a Gay Pride Month campaign.<p>The …

Advertising Industry

The global economy’s long climb back to the new normal

There is perhaps no more potent symbol of the post-Lehman Brothers global collapse than what happened in Detroit.<p>A bankrupt city. A crippled auto industry. Workers with no future.<p>Fast forward five years. Last week, Ford Motor Co. repatriated much of the production of the Fusion – a popular sedan …

Perspectives from The Economist Intelligence Unit (EIU)

Economics

Germany wants investment clause scrapped in EU-Canada trade deal | News Home | Reuters

BERLIN (Reuters) - Germany will not sign a trade pact between Canada and the European Union unless an investment protection clause allowing companies to take cross-border legal action against governments is scrapped, Germany’s economy minister said on Thursday.<p>European Commission President Jose …

North Africa

We Don’t Have to Ditch Capitalism to Fight Climate Change

The risk of climate change is real, immediate, and very serious. If the vast majority of the doctors I consulted told me that consuming copious amounts of butter significantly increased my risk of a heart attack, I would take out a little “insurance” and cut back on my butter consumption. It is of …