Aaron Stein

19 Added | 2 Magazines | @steinaar | Keep up with Aaron Stein on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Aaron Stein”

Excess Healthcare Spending Is Undermining Innovation

Opinion<p>Opinion<p>I read Luke Timmerman’s article yesterday on ProCure with mixed emotions. My first emotion was that of deep gratitude for the men and …

Is It Good for Publishers When Advertisers Are Distributors?

Advertisers want their ads to be more relevant. And (most) publishers have an audience monetization problem. So a new crop of ad formats offers to …

Digital Advertising

Press

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Dodge, Syfy take 360-degree approach to promote new show

Dodge and Syfy have teamed up to promote the network?s new show, ?Defiance,? via a multichannel campaign that incorporates mobile, digital, gaming …

Pfizer breast cancer drug 'breakthrough therapy' for FDA

Shares in Pfizer have climbed after regulators in the USA agreed to fast-track its new breast cancer drug palbociclib.<p>Specifically, palbociclib, an …

U.S. e-Detailing Spending Up 74% in 2012. Yet Pharma Still NOT "Digitally Mature."

According to the latest Promotion Audit by Cegedim Strategic Data (CSD), the U.S. pharmaceutical industry increased its professional digital …

GlaxoSmithKline picks up FDA panel plug for Breo approval

GlaxoSmithKline took its Breo Ellipta program a step forward Wednesday afternoon, winning the endorsement of an FDA committee for approval of the …

Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads

Facebook is hoping that its hotly anticipated video-ad units can be a more-than-$4-million daily business out of the gate -- if its asking price is …

Advertising

Hesitant Pharma Marketers Risk Losing the Social Audience

The Food and Drug Administration (FDA) has yet to follow through on its years-old pledge to issue social media guidelines for pharmaceutical …

Marketing

Adweek

Blogs - World News Publishing Focus by WAN-IFRA

About 200 newspaper advertising experts will attend the 22nd World Newspaper Advertising Conference in Prague on 1st and 2nd March. WAN-IFRA will …

Mobile Advertising Skyrocketed 111% Last Year

Mobile advertising spend jumped 111 percent to $3.4 billion during 2012, per an Interactive Advertising Bureau report today, accounting for 9 percent …

Digital Advertising

Home Is Where the Health Is: Obamacare Positions “Telehealth” Tech as a Remedy for Chronic Hospital Readmissions

Chances are, when patients check out of a hospital for home or another health care facility, they will end up back in the hospital within a month if …

Publicis Posts Modest Revenue Bump, but Europe Remains a Concern

Publicis Groupe Monday reported 7.6% revenue growth for the first quarter to $2.06 billion, a modest improvement that beat the company's expectations.<p>…

Advertising Industry

R/GA exec: Web is last untapped portion of mobile

NEW YORK ? A R/GA executive at the 2013 IAB Mobile Marketplace said that as the mobile Web becomes richer and more advanced, there are lots of …

St. Jude slides in Q1 but expects a big year | FierceBiotech

<i>St. Jude Medical CEO Dan Starks</i><p>St. Jude Medical's ($STJ) struggles continued in the new year, as declining demand for cardiac devices dragged sales …

Johnson & Johnson tops pharma rivals in 10-year test of R&D productivity

A new analysis provides some explanation for why Johnson & Johnson ($JNJ) and other companies live at the top of the industry food chain while others …

Sanofi CEO fires surprise torpedo at Alzheimer's drug research

Count Sanofi ($SNY) out of the wild chase to develop Alzheimer's drugs, at least while the best line of attack against the memory-robbing disease …

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