stefos

27 Flips | 8 Magazines | 15 Likes | 7 Following | @stefos | Keep up with stefos on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “stefos”

Four Ways Brands Can Make The Most Of Cultural Moments

Wieden+Kennedy New York group media director Karlo Cordova on the value of our increasingly rare moments of collective engagement.<p>Media fragmentation is accelerating. More devices, more platforms, more networks, and more content mean that there are fewer opportunities for brands to engage with an …

Advertising

How to design an enduring logo: Lessons from IBM and Paul Rand

Many tech companies these days obsess over constantly redesigning and tweaking their logos. In that context, IBM’s 43-year-old logo is veritably the branding equivalent of ancient sacred scripture.<p>Its iconic eight-bar logo is the marquee for IBM’s awakening to the power of design in the 1950s. The …

Graphic Design

8 Steps for Nurturing a Winning Business Idea

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>About 50 percent of small businesses fail -- that is, cease operations entirely -- within five years, according to the Small Business Association. What can you do to ensure that your company won’t be one of the ones that fails? The key …

Highsnobiety | Online lifestyle news site covering sneakers, streetwear, street art and more.

Streetwear

Become More Positive With These 5 Tips

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>History has shown that those with an optimistic outlook on life are the ones who usually find the most success.<p>For me, changing my negative mental attitude to a positive one resulted in a completely different lifestyle, both personally …

How To Be Happy: 6 Most Uplifting TED Talks - PsyBlog

How to be happy at work, at play, with our money and with our minds. The first two are among the most popular TED talks ever recorded.<p>1. Dan Gilbert: …

How to Make Your Content Marketing Experiential

This story originally appeared on Visual.ly<p>Content marketers are taking it to the streets - and to stadiums, subways, and bus stops. With the vast majority of marketers using content to build their brands, it’s no wonder marketers are expanding the ways their content gets delivered.<p>Experiential …

How to Craft a Compelling Storyline for Your Company

As mentioned in the beginning, the key to a consistent story about your business is that your entire team buys-in on what you’ve defined as your brand.<p>From the beginning, it’s important for the entire team to be involved in the process of creating your brand as well as providing their input on …

Why E-Mail Marketing Is Crucial for Your Small Business

Email marketing is one of the best ways to market your small business online. Creating an email marketing strategy provides your business the …

Marketing

5 Surefire Ways to Double Your Workday Productivity

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In sales, we learn to sell benefits rather than features. Keeping that in mind, the way to sell yourself on maximizing your productivity is to realize that with a super-dialed calendar and well thought-out workday strategy, you can …

8 Do's And Don'ts Of The Confident Man - James Michael Sama

There are some things that never go out of style – fast cars, good food, a good scotch, and…a man’s confidence.<p>Your confidence shows through …

How brands can move beyond content marketing

Brands are cutting through consumer indifference by making a meaningful contribution to individuals and society<p><b>Why the indifference?</b><p>In 2012, the UK marketing industry spent over £17bn collectively on communicating its messages and brand stories – but recent statistics show 80% of a brand's buyers …

28 Modern Open Concept Spaces

Nowadays, modern home interiors are all about creating that spacious and luxurious feeling, and these open concept spaces are some creative examples …

InterAct

Welcome to the future of work

An Interactive Map That Lets You Learn The Various Coffee Cultures In The World

<b>Barcelona-based</b> design studio Hey Studio has designed an interactive map of coffee for fashion website, MR PORTER.<p><b>Along with</b> writing by Mansel …

Coffee

The Art of Brainstorming | Deskmag | Coworking

<i>Here is a list of some of our most valuable recommendations to help you prepare for your next brainstorming session:</i><p><b>Idea Expansion vs. Idea …

Creativity

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Coworking Programs Like the Visa, but Not Quite | Deskmag | Coworking

For Eric van den Broek, cofounder of Mutinerie Coworking in Paris, the Coworking Visa does not cover every base, which makes coworkers with more …

San Francisco

Should You Join a Start-Up Accelerator? | Inc.com

Last month was Demo Day for Techstars Boston. I love Techstars Demo Days for many reasons, not the least of which is the amazing community that gathers to hear the brief, well-rehearsed pitches from the various start-ups who have spent months planning for this big event.<p>As accelerators like …

Startups

The Best Business Tips From London LeWeb | Inc.com

Each year, the prestigious LeWeb London conference gathers entrepreneurs, start-ups, and venture capitalists to talk about the most pressing issues in business.<p>This year focused on the sharing economy and the quirks of launching a start-up within it.<p>We checked out the panel "Spaces for New …

Startups

Content Marketing: It's Not About Shock, but Good Storytelling

Want your message to cut through the noise? You have to be doing content marketing -- and doing it right.<p>Content marketing is not a shallow …

Marketing

An Illustrated Preview of Nike Spring/Summer 2013 by Josh Parkin See more illustrations here...http://bit.ly/13userh