Steve Hardy

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Marketing and Sales Alignment Isn't Actually About Marketing Or Sales

Discover the missing link no one talks …

12 Actionable Content Marketing Tips To Yield Sales

Content marketing is transforming the information we consume as companies step into the role once reserved for professional media and publishers.<p>Here …

Finding your way around #DigitalMarketing @martykihn #stevejobs #AdobeSummit http://t.co/yZdHaXcWyq

Hats Off to the Modern CMO [Infographic]

Today's CMO has to wear many hats. And although the title may be the same across organizations, not every CMO's role comprises the same …

Marketing

How Does Your Brand Stack Up Against The Best Of The Best?

Brands can learn a lot from marketers in other industries, according to Adobe Digital Index’s (ADI) third annual “Best Of The Best” report.<p>For …

Marketing

2015 CMO's Guide To The Social Landscape

Social media has come a long way since we published our first “CMO’s Guide To The Social Landscape” chart in 2010. Our original notion was to help …

Public Relations

Are Today's Marketers Tomorrow's CEOs?

Over the past 30 years, there has been tremendous change in the role of marketers within the firm. A “Chief Marketing Officer” title was created, CMOs serve on leadership teams, and many are invited into the boardroom. Recently, we’ve witnessed CMOs stepping into CEO roles. Just last week, the …

Leadership

Creating Loyal Customers and a Successful Business with Social Media – Warby Parker

Just five years ago, would anyone have believed that it would be possible — and smart! — to buy something as personal and vital to your everyday …

Warby Parker

Marketing World Says ‘Meh’ to Twitter’s Ad Syndication Initiative

By<p>Mike Shields<p>and Yoree Koh<p>Last week Twitter unveiled a major new advertising initiative aimed at making money off people who don’t necessarily use the social media service but come across tweets on other sites.<p>It’s still early, but so far Madison Avenue is underwhelmed.<p>Twitter’s plan is to sell …

Advertising

The Science of Sensory Marketing

For two decades marketers in a variety of industries have been building expertise in reaching consumers through the five senses—learning to deploy cues, such as the sting from a swig of mouthwash and the scritch-scratch sound of a Sharpie pen, that can intensify perceptions of brands. The past year …

Boston College

How Do You Google? New Eye Tracking Study Reveals Huge Changes

Google used to be criticized for providing little more than “10 blue links” in its search results that sent searchers to other sites. More recently, it’s getting lots of flack from companies and antitrust officials in Europe for the opposite–providing direct answers that make it less likely …

Business Development