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By SteadyBudget | Interesting articles for people working in PPC.

6 Shocking Things Google Revealed About the Future of AdWords at SMX

As I drank my morning coffee in the large conference space by the Seattle waterfront I wasn’t quite sure what to expect from Google’s VP of Product …

AdWords

Top 10 digital marketing stats from this week

Top 100 agencies: Publicis Group has biggest market share across global groups This infographic shows the share of the top 100 digital agencies …

5 Reasons Why I Love PPC Management

What are you passionate about? I have a lot of things I care about, but one of my greatest passions is pay-per-click advertising.<p>I love PPC …

Report: US Paid Search Spend Up 22 Percent In Q2, Google Regains Share Losses

Twitter Officially Launches Ads Companion For Mobile Campaign Management

New tool, unveiled as a test last week, gives advertisers the ability to monitor and adjust campaigns from Twitter iOS and Android apps.

Google AdWords Read Now Ads

Pete Meyers from Moz spotted potentially a new ad format from Google named "Read Now Ads."<p>He posted a screen shot of the ad he spotted on Twitter, …

Google's Ad System Has Become Too Big to Control

Google is one of the most advanced search and advertising platforms on the Internet, but a research paper suggests the company may lack the ability …

How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]

Learn how we increased the conversion rate of our mobile landing pages by optimizing the content and shortening the forms.

Google is hurting Yelp and other location-based recommendation services

The site, along with other location recommendation services, has seen its incoming traffic decline recently, according to the report.<p>Yelp's traffic from mobile declined by 3% YoY in June 2015, according to data cited by the B. Riley report. Desktop traffic also appears to have declined.<p><i>This story</i> …

8 PPC Campaign Optimizations Brands Should Do Now from US Search Awards Judges

By Maria Breaux July 8th, 2015<p><i>Each year, the US Search Awards recognizes the best and brightest brands among the world’s leading search and digital</i> …

The Importance of Multi-Touch Attribution: An Illustration

Post by Angela Arnfelt, Media Director, and Brent Kruschke, Account DirectorA Performics client had a goal to sell a product with a large order …

Google unveils Material Design Lite

Yesterday Google announced the release of Material Design Lite. Not, as the name might imply, a streamlined version of Material Design; rather, a …

Material Design

3 Types of Companies That Are Growing at a Breakneck Speed

Driving growth is the essence of a business. Here are the three types of companies that are growing the fastest.<p>It's a fact of our modern economy that some industries grow better, grow faster, and do better. It all depends on current events, government goings-on, and cultural trends.<p>But what about …

Marketing

Will Facebook buy Twitter?

SUN VALLEY, IDAHO — Will Mark Zuckerberg and Jack Dorsey get caught huddling at the Duck Pond?<p>That’s a hot question as Allen & Co.’s annual Sun …

Creating an Effective Conversion Optimization Process (Infographic)

Many companies don’t have success with A/B tests for one simple reason.There is no process or system set up to run A/B tests. Marketers blindly throw …

Landing Page Templates that Maximize Conversions

• SHARES<p>What to look for in a high-converting landing page template.<p>A friend of mine recently offered me an expensive Giant brand road bike that he …

Web Design

Bing Adds New Tools, Enhanced Content To Mapping Upgrade

Earlier today Microsoft announced the next version of Bing Maps will offer many new features, enhanced content and multiple design enhancements. …

Online Commerce and the Supposed Death of the American Shopping Mall

The story that has already been told about the American shopping mall is one of great commercial success up until the advent of the internet, when …

The Age of the Digital Marketer: Insights, Trends, and Predictions for the Future from Top Marketers

Customers must be at the forefront of every marketing initiative, meeting, and to-do list. We’re truly living in the age of the digital marketer, as …

Facebook Dumps "Likes" In New CPC Calculation To Focus On Performance Outcomes

Cross-Account Negative Keywords & Other MCC Tricks

AdWords recently made major improvements to the My Client Center (MCC) interface. MCC has long been a great tool for those managing several accounts, …

App Indexing & The New Frontier of SEO: Apple Search + iOS App Indexing

In the first of her 3-part series on app indexing, contributor Emily Grossman discusses what Apple's new search API means for search engine …

How to Make Your Workplace Meetings More Productive [Infographic]

About 25 million meetings take place every day in the US. And most of them are dull time-sucks.<p>"More than $37 billion a year is spent on unproductive …

Time Management

Twitter's new 'Personas' let brands easily target millenials, baby boomers and more

Twitter unveiled Audience Insights back in May to help brands get a better grasp of the people they reach on the platform. Now the company is upgrading Insights with new demographic data, buying behavior and more.<p>First up, Twitter is introducing something they call ‘personas,’ which are basically …

Zuckerberg is confident; the future of Facebook is telepathy

Internet satellites, virtual reality, even real working AI: It all pales in comparison to the future that Facebook chief executive Mark Zuckerberg …

#AdHacks Episode 003 - The Power of Visuals

Lander on Twitter: "[NEW ARTICLE] 6 Examples of Awesome and Awful #LandingPages http://t.co/Xo4ojHKCBq http://t.co/gCCoXIpm1h"

Add this Tweet to your website by copying the code below. Learn more<p>Add this video to your website by copying the code below. Learn more

Your Data & Analytics Mission, Should You Choose To Accept It

Wow! After 14 years, Larry Page reckons Google needs a new mission statement.<p>I guess those ‘10 things we know to be true’ aren’t quite the certainties they were when Google was just another search engine ($372,000,000,000 ago). Hardly surprising, given that it’s now one of the world’s top three …