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Is solar worth $0.33 per kWh? Inside Maine's valuation debate

Solar’s real and whole value could be over $0.33 per kilowatt-hour (kWh), according to an extensive new study done for Maine’s legislature.<p>That …

Are rooftop solar installers fleecing customers? The industry responds

The solar installer industry is growing at breakneck speed in the United States, and with that expansion comes calls from utilities and legislators …

Solar Power

How To Write Thought-Leadership Pieces That Get Published And Don’t Make Editors Want To Die

If you want your story featured in the New York Times or, heck, Fast Company, read this first. Are you listening, PR?<p><i>UPDATE: This story has been updated to reflect</i> Fast Company<i>‘s current submission guidelines</i><i>.</i><p>If entrepreneurship is, as Harvard professor Howard Stevenson calls it, “the pursuit of …

Here's How to Go Viral: Use the Emotions of Highly Viral Content

Share this Post<p><b>Goal</b>: Knowing how to go viral is never an exact science, but we decided to seek ways to dramatically increase your changes of success. …

Infographics

If It Doesn't Spread, It's Dead (Part One): Media Viruses and Memes

Research: The Emotions that Make Marketing Campaigns Go Viral

We’re all well aware of the fact that marketing is shifting from a landscape where marketers can utilize mass media to speak <i>at</i>consumers, to one where marketers are simply part of the crowd themselves. The bullhorn of radio, television, printand other one-way interruptive marketing approaches are …

US industry ready for ‘bare knuckle brawl’ to save solar tax credit

The US Solar Energy Industries Association (SEIA) has responded angrily to an attack on solar by a conservative think tank saying it is ready for a …

Solar Really Can Be Cheaper Than Coal

Shutterstock photo<p><i>By Colin Chilcoat for Oilprice.com</i><p>The ongoing volatility in the oil markets has led many major companies to dramatically slash …

Obama proposes permanent extension of solar’s ITC

President Obama has proposed the permanent extension of the investment tax credit (ITC) for solar energy projects in his 2016 budget.<p>The move was …

Natural-gas to attract bulk of U.S. energy investment: report

SAN FRANCISCO (MarketWatch) — Wind and solar energy will continue to grow, but most of the money invested in new energy capacity in the Americas …