Esteban Carbonell

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Aplicaciones que dan sentido al ecosistema Apple

Si además de un iPhone usas un iPad, Watch o Mac quizás deberías empezar a usar apps que se integren a la perfección en el ecosistema Apple.<p>Tanto a …

The Best Way to Spend the First 10 Minutes of Your Workday

How you deal with the initial 10 minutes of the workday largely can determine how effective and productive you will be the remainder of the day.<p>How you deal with the initial 10 minutes of the workday largely can determine how effective and productive you will be the remainder of the day.<p>Below is a …

Time Management

How to Distinguish Your Personal From Your Professional Brand Online

6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The first step in learning how to keep your personal and professional brands separate online is to accept that the dividing line will be blurry. In other words, you really only have one brand out there, and it is a mixture of …

Social Media

The Single Most Important Trait for Entrepreneurs

"There's no such thing as, 'I started my business and it just took off -- it was awesome.' When you hear people saying that, they are lying."<p>Lots of successful business people like to wax philosophical about the single most important trait that an entrepreneur must possess. For Tracy DiNunzio, …

Entrepreneurship

The Investors Just Aren't That Into You

Those requests for more due diligence might just be a VC's polite way of saying, "Thanks, but no thanks." Here's how to read between the lines.<p>When we pitched VCs for my first company, FlightCaster, we received 52 rejections before we got our first term sheet. Every time I got a rejection, I asked …

Venture Capital

What Can Angel Investors Do For You?

Landing an angel is a huge boon to a new company. But you ought to know what to expect.<p>Nothing makes startup founders salivate quite like the thought of a cash infusion. Especially if you utter the phrase "angel investor." But what exactly can angels, who invest their own funds directly into …

Venture Capital

Sales Secret: 'Why' Is More Important Than 'What'

Rather than "tell what" you're selling, "show why" they're buying.<p>Lately, I've been reviewing dozens of sales messages and have discovered a common theme. Most sales messages, whether in emails, presentation or websites, are ineffective because they "tell what" rather than "show why." Let me …

Marketing

5 Steps for Accomplishing Any Goal

Need to accomplish big things? Here are 5 steps to help turn your objectives into reality.<p>In mid-July I added kayaking back into my life. Most people don't consider New York City a logical choice for getting close to nature, but happily I was able to find a place to store and launch my boat on the …

Self-improvement

What Kind of Leader Are You?

Your employees might have you pegged, but how well do you know yourself?

Employment

Status Quo: Your Most Powerful Competitor

Don't be blinded by early adopters. You still have a lot of work to do to overcome the power of the status quo.<p>Forget about the competitor who undercuts your prices and releases products more quickly. Your first, most formidable foe is the status quo, argues entrepreneur Rajesh Setty.<p>Status quo "is …

Customers

The Right Pinterest Strategy for Your Business

As Pinterest begins to rolls out sponsored pins, here's how to cash in.<p>Last Thursday, Pinterest revealed its long-anticipated plan to generate revenue through sponsored or "promoted" pins, which it's rolling out gradually. Among other things, CEO and founder Ben Silberman promised that the pins, …

Social Media

Why Nice is the New Black

People remember "nice." So how do you make it part of your brand?<p>When it comes to finding customers, clients, or even a job, I think we’re all pretty much convinced on the value of LinkedIn. But what about the rest of the social media universe? Does Facebook really matter? How about Twitter?<p>All …

Social Media

How to Kickstart Your Company's Idea Market

The reputation of "idea markets" for driving innovation is growing. But what do they look like in practice? Think of the example here as an internal version of Kickstarter.<p>At Rite-Solutions, idea markets aren't new: The 150-employee IT company has operated an internal Kickstarter-like program since …

Rhode Island

4 Things Rookie Entrepreneurs Have Going for Them

Entrepreneurship is a rocky road, but it has its advantages.<p>There's no doubt that starting a business is no easy feat. In fact, some out there would have you believe that the odds are stacked against you--you have no experience, no critical judgement, no idea how to get from point A to point B.<p>This …

Entrepreneurship

25 Ways to Be More Creative

Feel like you lack imagination? Know this: Everyone can be more original--it just takes practice.<p>You might think of creativity as something clever marketers or copywriters whip out when they need to come up with a compelling ad, or a personal trait only certain people, such as successful serial …

Creativity

4 Ways To Build Leaders, Not Followers

Is your leadership style creating leaders or just encouraging followers? Here are some tips on how to encourage your employees to live up to their potential.<p>In the business world, there is a lot of discussion about leadership. Very often, I find these discussions are really about how to lead</b> …

workimprovement

12 Phrases to Avoid in Sales Emails

Avoid these common phrases in your sales and marketing emails.<p>If a prospective customer actually opens your email, the last thing you want to do is irritate or bore the customer. Here are 12 very common phrases that should be avoided:<p><b>1. "I hope you are well."</b><p>This "hope" is always followed by a page …

sales

5 Essential Questions for Entrepreneurs

If you're wondering how best to direct your focus and resources, ask yourself Peter Drucker's 5 Questions.<p>As every entrepreneur knows, there are plenty of ideas and opinions -- good and bad -- about how best to focus your organization's resources and efforts for success. Some years ago, management …

Management

7 Easy Ways to Outshine the Competition

These technique ensure that your customers see you as head-and-shoulders above the crowd.<p>Want to win more business without dropping your price? Here are seven time-proven techniques to ensure that your customers alway think of you, before they even consider your competition.<p><b>1. Talk less about</b> …

Customers

8 Ways to Stay Calm in the Midst of Chaos

When the world around you goes crazy, will you stay sane and hold things together? Here are 8 tips for staying calm and steady in the storm.<p>It's the nature of business to create panic and chaos. Everyone dreams of a company that runs smoothly and efficiently, but ambitious entrepreneurs, managers …

Self-help

How to Get Through Founder's Despair

Nearly every entrepreneur passes through a place of despair. Here, from someone who's been there, are tips for getting to the other side.<p>This start-up stuff is really hard, right? Are you starting to wonder whether yours will work? Is doubt creeping in? Are the conversations between you and your …

Startups

7 Tips for Emailing Extraordinarily Busy People

Here's how to break through the noise and get busy people to take action when you email them.<p>We all get a lot of email. And we send off scores of them, too. For important emails, we hope for replies or action.<p>If you do the math on the number of inbound emails you get multiplied by the time it would …

Productivity

Why Putting Down Your Cell Phone Will Help Your Business

If you want to understand your potential customers, put your phone away and look around.<p>Last week, walking through New York and, later, Boston, I started to count how many people were looking at or clutching their cell phones. I'd say that 7 of every 8 were either staring at the phone, talking on …

Entrepreneurship

11 Body Language Essentials for Your Next Negotiation

If you aren't in control of your body language, it doesn't matter how much you've prepared for a negotiation. Here are some top tips.<p><i>Negotiating successfully is about more than just saying the right thing. Commanding body language is an essential business tactic and has been studied for years--but</i> …

Self-help

How to Get Meetings With People Who Don't Have Time For You

Asking, "Can I buy you a coffee and pick your brain?" is probably the worst possible way to snag a busy entrepreneur's attention. Here's a better approach.<p>Jason, an entrepreneur I’ve known for over a decade, came out to the ranch today. He was celebrating selling his company and just beginning to …

Entrepreneurship

3 Ways to Build and Maintain Trust in Your Email Marketing

What's your definition of spam email? You better take a good, long look at how you define it or be prepared to lose customers.<p>Email spam has a specific legal definition, but the best marketers know that simply passing the legal test isn’t close to enough. In the eyes of consumers, the definition of …

Marketing

How One Start-Up Got Lean

Kevin O'Connor on how his start-up DoubleClick got lean.<p><i>Editor's note: This post first appeared on Steve Blank's blog as a guest post from DoubleClick founder Kevin O'Connor.</i><p>When we started E.piphany there was an equally scrappy startup called DoubleClick (later acquired by Google for $3.1 billon). …

Business Strategy