Social Selling Magazine

By Michael de Groot | Articles and advice around using Social for Sales

The LinkedIn InMail Kit | LinkedIn Sales Solutions

Effective sales prospecting requires communicating in a way that gets noticed. Your prospect's email inbox is likely flooded with messages, many …

Selling

Have you ever compared Facebook groups vs LinkedIn groups? [Infographic]

LinkedIn

Facebook's new Page sections help small businesses actually make money

Having a Facebook page is virtually essential for modern businesses, and now they might be able to reap some new benefits from it too. Facebook is rolling out two new sections to promote both goods and services that merchants sell on the platform.<p>The Shop section lets businesses list products …

Small Business

A Complete Guide to Instagram Marketing: Get the Playbook That Drives Results for Instagram’s Top Profiles

Across the globe, there are over 700 million Instagrammers — more than 300 million of whom use Instagram every single day, sharing an average of 95 …

Social Media Marketing

15 Psychological Studies That Will Boost Your Social Media Marketing

How does your audience decide what it wants to click, share, favorite, and purchase?<p>Understanding a bit of behavioral psychology can go a long ways …

Behavior

Watch these 2 LinkedIn Sales Navigator search hacks to find your buyers

According to CEB, 5.4 people/perspectives are now involved in today’s B2B purchase decision. If you’re in sales, finding “these” 5.4 buyers, …

Outthink Ordinary with Your Personal Brand:Tamara McCleary at #IBMAmplify 2016

“Are you thinking future forward?” This was the challenge that my friend, and keynote speaker Tamara McCleary recently posited to the attendees of …

Self-improvement

10 Secrets to Delivering a Great Product Demo

<b>Author: Alexandra Nation</b>Ah, my first software demo–I remember it like it was yesterday (it was four years ago). Somewhere out there is a …

Public Speaking

How to Convince Your Prospect that Change is Good | LinkedIn Sales Solutions

The conventional wisdom is that the key to sales is beating out competitors. But the most thoughtful sales and marketing experts know that's not true.<p>…

Vitamin D

Social Selling Tips of the Week: How Data Creates Better Conversations | LinkedIn Sales Solutions

Data, metrics, and analytics are imperative for a successful marketing and sales strategy in 2016. But choosing what data to collect and figuring out …

Selling

4 Huge Mistakes Sales People Make on LinkedIn

LinkedIn is one of the most opportunistic social media tools for sales people, especially in B2B industries. However, common mistakes detract from …

Selling

4 Ways to Convert Social Media Leads on Your Blog - SumAll

<b>Although social media can be a lead-driving force, 52% of marketers cite difficulties in accurately measuring ROI from social marketing.</b><p>Much of that …

Digital Marketing

Understanding Buyer Intent and the New Sales Funnel | LinkedIn Sales Solutions

Funnel, cycle, pipeline—call it whatever you want—today’s customer journey from lead to conversion has changed.<p>In the past, marketing teams could …

Selling

Social Selling Tips of the Week: Leading by Example | LinkedIn Sales Solutions

For every new initiative in sales and marketing, there’s a pioneer who leads the pack by example. Whether that person a sales leader or a motivated …

Selling

How to Increase Your Authority with Evergreen Content

A great majority of the blog content you read, you never read again.<p>When was the last time you went back and soaked in the glory of this article …

Digital Marketing

Habits of Successful Digital Entrepreneurs

I was sitting at the desk overlooking the beach. It could have been Boracy, Bali or Byron Bay.<p>The website traffic was looking good and the digital …

Entrepreneurship

How to Create Engaging Images for Social Media: A Simple Guide For Non-Designers

A great social media marketer today and an awesome advertiser in the 1960s have much in common.<p>David Ogilvy, the father of advertising, was famous …

Digital Design

At SAP, Social Selling Starts From Day One [VIDEO] | LinkedIn Sales Solutions

<b>Getting Everyone On Board</b><p>We’ve employed several different techniques to get to where we are today. We began by taking advantage of the LinkedIn Sales …

Selling

Social Selling – Let’s Get a Few Things Straight

Despite all the talk about social selling, it remains a hazy concept for many. A few days ago, I moderated a panel on social selling at the Social …

Selling

How to Make Time for Social Selling | LinkedIn Sales Solutions

The thought of investing time in social media engagement can feel overwhelming. You might be thinking to yourself, "How can I find the time to share …

Social Media Marketing

Building Strong Sales Habits: Daily Best Practices for Social Selling | LinkedIn Sales Solutions

For most sales reps—even the most social and digitally minded among us—social selling is still a brave new world. When it comes to new and novel …

Selling

Does Social Selling Really Work? | LinkedIn Sales Solutions

If you or your business is not at that 57%, you will have a considerably harder task ahead of you to beat out the competition. The customer is more …

Selling

The Introvert’s Guide To Painless Personal Branding

If you prefer to keep to yourself, the idea of marketing yourself can feel really uncomfortable. But it’s still possible. Here’s how.<p>Hi, my name is Claire, and I’m an introvert. Despite being passionate about marketing and loving the challenge of telling other people’s stories, I struggle with the …

The 3 Stages of Social Selling Maturity: Where Do You Fall?

Selling

4 Social Selling Takeaways That Made Us Think Differently About Sales

Social selling is hardly a new concept; sales reps have been mining social media for leads, interacting with customers on different channels, and …

Selling

The 2016 TOPO Account-Based Marketing Framework

Over the last 10 years, B2B demand generation teams have used technology such as marketing automation to
 become highly-scaled demand generation …

Marketing

4 Things Effective Enterprise Marketers Get Right [Exclusive Research]

Over the last six months, we’ve been releasing research reports based on the results of our annual content marketing survey. Each one has focused on …

Digital Marketing