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Everyone Is Freaking Out Over This New McDonald's Commercial

McDonald's debuted a new commercial during Sunday's NFC divisional playoff game between the Dallas Cowboys and the Green Bay Packers.<p>Everyone was tweeting about it.<p>Set to the tune "Carry On" by the band Fun., the commercial features McDonald's signs that have shared words of encouragement, support, …

McDonald's

Adweek’s Top 5 Commercials of the Week

The best commercials this week don't have too much in common, except that they're all worth a watch.<p>The U.S. government tries to dissuade teens from …

Adam Scott

Are You a Holistic or a Specific Thinker?

It was Friday afternoon in Paris and I had spent the morning teaching a group of Chinese CEOs how to work effectively with Europeans. I asked the class: “What steps should the team leader in this case study take to manage different attitudes towards confrontation on the team?”<p>Lilly Li, a bird-like …

Data Analysis

<b>DATA ANALYSIS NOTES: LINKS AND GENERAL GUIDELINES</b><p><i>Oscar Torres-Reyna</i><p>DSS Data Consultant<p><i>Finding the question is often more important than finding the</i> …

Data Science

Apple Accused of Price Fixing

The Justice Department is accusing Apple of leading an e-book price-fixing ring, Reuters reported, citing documents filed in federal court on Tuesday.<p>…

eBooks

Ad of the Day: Volkswagen

Not being a big Emerson Lake & Palmer fan, I had to look up the lyrics of "Lucky Man" to gauge how the song's original meaning compares to that put …

Advertising Industry

These Are The Six Most-Discussed Topics On Social Media

<i>Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.</i><p><b>The Most Discussed Topics On Social Media</b><b>(Prollie)</b> <br>Analyzing more …

Use Sales Linguistics to Structure Winning Presentations

During the past few months I’ve sat through hundreds of presentations while attending conferences and the company meetings of my clients. Overall, I would rate half of them as being average and a quarter of them as just plain terrible. How can we all work to improve those numbers?<p>There’s an …

In a Big Data World, Don’t Forget Experimentation

In the data world today, “big” dominates. But sometimes you don’t need big. You need a small dose of exactly the right data. Data that bear precisely on the question at hand, that you understand deeply, and that you can trust. If such data are already at hand, great. But frequently they are not. …

The Power of Purple Pricing

Any business trying to sell its products profitably must have some idea of what sales and hence revenue would be at different prices. Suppose we double our prices. Sales will fall, but will margins go up so much that it is worth it? Suppose we halve our prices. Margins will fall, but will sales go …

Case Study: How to Play in the New “Share Economy”

Henry Beyer walked up to a Mini Cooper in the city parking lot across the street from his office in downtown Houston. He waved his brand-new VillageCar card near the door handle and got in.<p>“It looks like someone left something behind,” his colleague Tony Cummins said, reaching into the back and …

What makes you happy?

Everyone wants to be happy. But how, exactly, does one go about it? Here, psychologists, journalists, Buddhist monks and more gives answers that may …

Journalism