Stacy Jackson

312 Flips | 2 Magazines | 5 Likes | 11 Following | 82 Followers | @stacyjackson1 | http://stacyljackson.com

10 Mistakes to Avoid in Your Facebook Contests & Giveaways

Facebook contests and giveaway promotions provide brands with an effective way to increase awareness, improve engagement, and generate leads. What …

Too Much MarTech? Is There Such a Thing? Probably

I LOVE, LOVE, LOVE marketing technology. If there is something new out there that looks interesting, I CAN’T WAIT to get my hands on it. My business …

Launch a Brand Ambassador Program That Gets Results

<b>Brand ambassadors are people who have a genuine interest in a company’s product and willingly advocate on behalf of the brand. Brand ambassador</b> …

How GDPR Could Change Public Relations

From one-person shops to small companies GDPR was a big source of confusion as the deadline for the European Union legislation is now here.<p><i>“I am</i> …

Top 7 Reasons Why Entrepreneurs Don't Get Enough of Sleep

A lack of sleep (less than the recommended 7 to nine hours a night) is related to a host of health problems such as higher blood pressure, a weakened …

5 Ways to Protect Your Small Business from Hackers and Data Breaches

Most businesses have strong procedures for their internal information security. These include physical locks, shredders for sensitive documents and …

RFID Technology for Work ID Badges

When you think about safety in the workplace, does RFID technology come to mind? If it does not, it should. RFID technology is all around us, …

Snapchat Adds Group Video Chat for 16 People Adding Another Way to Engage Your Customers

Two years after introducing video and voice chat in March 2016, Snapchat (NYSE: SNAP) has announced Group Video Chat with up to 16 people at once. …

Social Media

Should You Hire an Accountant for Your Small Business?

Owning a business gives you the freedom to make your own decisions while reaping the full benefits of your hard work. There are, however, a broad …

Sales Procrastination: How it impacts you and what you can do to fix it

I sat down to write this blog post two days ago, but I just wasn’t in the mood then. Nobody can do a good job when he’s not in the right mindset. So …

Sales Cadence Optimization Guide

Today's buyers are busier than ever, and even the best sales reps have a hard time getting in touch with qualified leads. However, a great sales …

Happy International Women’s Day – We’ve Got Work to Do

As a business owner and member of the workforce for 38 years, I still marvel at how few women there are in leadership roles. Don’t get me wrong when …

How to Identify and Measure the Sales Metrics That Matter

Sales teams care about numbers. From revenue to growth, from conversion rate to customer lifetime value – <b>sales metrics that matter</b> helps us …

Helping Food Manufacturers ‘Grill Up’ Revenue this Fourth of July with Dynamic Pricing

With the Fourth of July quickly approaching, Americans are breaking out their barbeques and heading to the store to grab holiday necessities. The …

Price Index

Sales Scripts Aren't Shackles

The most gifted public speakers seem natural, authentic, and knowledgeable. They inspire people to act. These orators don’t sound like they are …

Facebook Is For Old People & Other Insights from a 12-year-old

I am a very lucky aunt. I get to spend the summer with my terrific niece. She is very excited to hang out with me and my sister, Alanna. In fact, she …

Content Strategy & Vision: A Creative Chief & Strategy Chief Sound Off (Part 1)

>>Read Part 2 in the series: What’s the Difference Between a Mission and Vision Statement?>>Read Part 3: What Is a Content Vision & How Do You Create …

Marketing

5 Reasons Influencer Outreach Should Include Brand Advocates

Let’s say you’re at Starbucks and 2 people – a stranger, and the friend you’re meeting there – ask to borrow a few dollars to pay for their drink. …

Top 7 Ways to Build Brand Loyalty

Modern customers scour websites and research products they’re thinking of buying before making their actual purchase. When customers are 60% to 80% …

Customer Experience

Remember Creative Courage in Marketing

Now is the time for creative courage in marketing.<p>But this isn’t an easy idea for some people to embrace.<p>In B2B marketing especially, we’re forever …

Marketing

What Does It Really Mean to Be 'Too Promotional' in Your Content?

Online publication editors shared with us exactly what they deem as promotional content. Here's what it means to be promotional and how you can avoid …

A deep look at Google’s biggest-ever search quality crisis

Under fire for months, can Google reverse the drip-drip-drip of criticism as incorrect, absurd or even dangerous results surface to the top? The post …

Search Engines

Facebook Takes Another Swipe at Snapchat With 'Stories'

By: Sophie Maerowitz<p>March 29, 2017<p>Facebook just unveiled another missile in its arms race against Snapchat. The social media giant has launched …

Social Media

3 Social Media Tools Entrepreneurs Should Be Using Every Day

Social media is evolving at an incredible rate. The most important thing you can do is to equip yourself with the best tools.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>One hundred years from now, when historians are asked what they labeled as the biggest breakthrough in human …

Infographics

Why You Should Republish Old Blog Content

Keep your current audience up-to-date while attracting new readers.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Creating new content of any kind is a time consuming process. And many times, the content you spent hours creating doesn't get the desired effect. Blogging is no …

Social Media

Cutting-edge martech? 65% of brands have no plans to invest this year

In a new survey, marketers say technologies like virtual reality and machine learning will have a huge impact in coming years, but they don't plan to …

Virtual Reality

Improve Your Content: Conduct a Content Inventory

You’re creating regular content for your blog, white papers, guides and other downloads, but you’re still not getting the results you want. Does this …

Google Analytics

Want to Be an Online Influencer? How It's Happening for 2 Single Moms

Usually, we focus on business-to-business marketing here on the JMS blog. Even our posts about influencer marketing or working with an <b>online</b> …

Can You Teach an Old Dog New Inbound Tricks?

As my company has grown into a recognized lead generation firm throughout North America and beyond, I've noticed an interesting trend: there are a …