Stacey Collins Pool

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11 ways to boost your content strategy

Content strategy – it sounds simple but, when you start delving into the nuts and bolts of planning, developing and managing content, life can …

UX Design

5 Things Digital CMOs Do Better

If you’re a mid- or late-career marketer, chances are your job today is mostly unrecognizable from what you signed on for. Perhaps no other business function has changed as dramatically over the past decade.<p>Why? Following a silent coup, the coronation is complete: the customer is king. With an …

Redesign Your Website For Better UX

Like everything in life, the online world is in constant flux. As technology advances, new trends catch on and old ones fall by the wayside. Websites …

Yahoo

Get More out of Facebook Engagement

<b>Facebook engagement rate</b>…If you’re a social marketer, just reading that term might make you cringe. It’s a tough metric to understand, with a lot of …

7 Missing Elements of Your Content Strategy

I bet like any other business owner you want more clients and ideally, you would like them to knock on your door. After all, what’s better than a …

Google’s 25 Rules For Building A Better Mobile Site

Google researchers listened to 119 hours of user complaints about mobile websites. Here’s what they learned.<p>Some mobile websites are borderline unusable, forcing you to squint and peck around in hopes of finding whatever piece of information you need. But others seem to fit your phone like a glove. …

UX Design

The 20 Best Designed Tourism Websites in the World

5 Reasons Ecommerce Product Videos Will Increase Sales

If your online store isn't using video, you're missing out on sales. In this post I'm going to give you 5 reasons ecommerce product videos will help …

10 of the Best UX Infographics - Part 1

on December 16, 2016 /<p>Sometimes, as the old saying goes, pictures really do tell 1000 words. And if that’s the case, what’s better than a picture …

Content Marketing Strategy Best Practices - Act-On Software

42% of marketers cite the lack of a content marketing strategy as their main challenge to achieving content marketing success (Ascend2 …

How to Build a Content Marketing Strategy

Link building has fundamentally changed. Many types of link building activities that have previously been effective are now either short-term …

Marketing

Using Targeted Content Marketing to Improve User Experience

UX or user experience has been emerging as a very vital channel for digital and inbound marketing, given the fact how users’ behavior and demands …

Your SEO Needs Content and Inbound Marketing | SEJ

<i>Editor’s Note: This is a section of our completely redone SEO Guide. Enjoy!</i><p>Content marketing and inbound marketing are not separate from SEO at all. …

Interview: Marriott's Travel Brilliantly Campaign Looks to the Wisdom of the Crowds

There’s a different energy these days internally at Marriott International, which has always been considered the standard bearer for the corporate …

Seven Things Your Boss Needs to Know About UX

<b>As someone who has been in the user experience domain for a loooooong time, I have had lots of conversations with many different executives. Most of</b> …

Plan your day at Disneyland

May 12, 2013, 1:37 PM · Disneyland revolutionized the theme park industry when it opened on July 17, 1955. Today, Disneyland Park in Anaheim, …

35 Insider Hacks For Taking Your Kids To Disneyland

Make sure your visit to The Happiest Place On Earth is a great one.

A Complete Guide To The Essentials Of Post-Hummingbird SEO

To succeed in SEO, continue to adapt your SEO strategies and marketing efforts to coincide with Google’s algorithm changes -- here's how.

Mapping User Journeys Using Visual Languages

We can add value by introducing the user or customer perspective and narrative, which helps both the designer and anyone who reviews a design to …

A/B Testing: Example of a good hypothesis

Want to know the secret to always running successful tests?<p>The answer is to formulate a hypothesis.<p>Now when I say it’s always successful, I’m not …

The Best Length for Online Content

<i>This post originally appeared on the Buffer blog.</i><p>Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much?<p>I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to …

Google’s Dead-Simple Tool For Making UX Decisions: 2 Jars Of Marbles

When the Android team wants to decide whether a design decision is good or bad, they turn to the least techie of tricks.<p>Nothing is perfect. So even for the most successful platforms, design needs to continuously evolve. But beyond mere gut instinct or that ephemeral talent of taste, how can you …

UX Design

How to Actually Succeed on Google+

“Our philosophy and strategy is platform agnostic, so, it can tie into many different platforms,” said Curtis Midkiff, Director of Social Engagement at the American Red Cross.<p>According to Midkiff, this philosophy is to craft a visually focused story about the Red Cross and to engage with people …

10 Guidelines To Improve The Effectiveness Of A/B Testing

A/B testing is one of the best ways of improving the conversion rate of a website (when done correctly) but often times the number of successful A/B …

Mobile Navigation: Image Grids or Text Lists?

<b>Summary:</b> For mobile navigation, image grids should be saved for deeper IA levels where visual differentiation between menu items is critical, as they …

Content Marketing In The Age Of UX

Content Marketing in the Age of UX and the 7 principles to apply to improve performance<p>Winning in the content marketing game in this new age of UX …

4 UX Tips That Will Improve Your Content Strategy

User experience (UX) focused marketing doesn’t just extend to an optimized experience on your website. It’s time that our content strategies focus on …

Proactive Experiences and the Future of UX

<b>My sympathies go out to the thousands of passengers who had their flights cancelled because of this past winter’s polar vortex.</b> For most of them, the …