Stacey Herbert

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Content Promotion Tips for Online Community Managers

In a few weeks I’ll be giving a talk at the University of St Thomas in Minneapolis to a class on community management on a topic that I think will …

Study: 76% Of Executives Believe CEOs Should Be Utilizing Social Media Channels

en_US<p>article<p>According to a recent study conducted by public relations firm Weber Shandwick, 76 percent of executives believe it is a good idea for …

Public Relations

Blogging Best Practices: How to Get More Blog Readers

One question I’m often asked when talking about blogging best practices is, “How do I get more blog readers?” My answer? Writing great content for …

More Effective B2B Content Marketing with Storytelling, Positioning & Personas

Free B2B buyer persona development tool<p>Just as every B2B company stakes a claim to a market position, each of them has a story to share. The …

Top Online Marketing News: June 7th, 2013

Gluttony, sloth, greed, wrath, lust, envy and pride. Most of us know that committing these sins is wrong. The rest of us were terrified into …

Personas in Content Marketing For More Meaningful Creation & Optimization

As marketers accumulate information about customers, it is also important to identify common characteristics and patterns to help guide messaging, …

Successful Twitter Marketing: 5 Key Strategies

Fall in love with the ease of tweeting and you might just develop a healthy addiction to Twitter marketing.<p>Using Twitter as a marketing tool helps …

Facebook aims to simplify advertising for marketers

Facebook is gearing up for a new project to simplify its advertising platform, making it easier for marketers to decide how to place ads across the …

Is Your Marketing Ready for the Customer of the Future?

A short history of marketing will show you one undeniable fact: You have to be ready for what's coming. Are you?<p>The past 15 years have been a whirlwind for marketers. Many of the channels central to reaching consumers today--email, social, websites--either didn’t exist or played a small role back …

When Digital Marketing Gets Too Creepy

The digital marketer who effectively runs Qantas Airlines’ highly regarded — and very successful — loyalty program has an unusual iPad problem. Flight attendants on Australia’s flagship carrier can now get up-to-the-minute data on the airline’s most elite and valued frequent flyers displayed on …