Steve Schildwachter

9 Flips | 1 Magazine | 18 Likes | 5 Following | 3 Followers | @sschildwachter | Keep up with Steve Schildwachter on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Steve Schildwachter”

4 Changes Google Is Making And How They Affect Content Creation

SEO experts and webmasters spend a lot of time worrying about Google algorithm changes. In 2013, the search engine giant tweaked the algorithm 15 times, and in 2012, it was updated 37 times.<p>Worrying about algorithm updates may make sense for SEO experts and webmasters, but content creators don’t …

Smartphones connecting with Outdoor Advertising

<b>Australia’s 11.4 million smartphone owners (14+) sometimes do lift their heads. They are more likely to notice all forms of out-of-home advertising</b> …

10 Maxims of Successful Blogging: Infographic Edition

My post on the 10 Maxims of Successful Blogging has become one of the most popular on the {grow} blog and really summarizes the advice I give …

Ultimate Written Content Creation Guide

No, this is not the title of my upcoming writing tutorial, but it’s still worth a read!<p>No matter how many new cool tools come out, and how much …

8 Shocking B2B Content Marketing Research Facts

I’ve finally made some time to go deep into the 2014 Content Marketing Institute/MarketingProfs B2B Content Marketing Benchmarks study (sponsored by …

Context, Not Content, Is King In Digital Marketing

How many times have we heard "Content is KING"? There is no denying that content is important but keep in mind that we are producing enough content …

Marketing

13 Ways to Maximize Content Marketing Effectiveness

Dress Your Content Marketing For Success<p>Face it—you can craft the most awesome content marketing in the world, but if no one reads it, it’s an epic …

6 Content Marketing Principles Every Business Needs to Follow

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Be honest with yourself: Why should customers and prospects care about what you have to say? Everywhere your customers look, they are being bombarded with sales messaging. Instead of contributing to the noise, be truly helpful. Be their …

Marketing

Is Social Media Marketing Stuck in Ad Agency Purgatory?

“My personal experience is that <b>most agencies are social media posers</b>. They do not embrace social media for their own agencies yet recommend it for …