ILLUMINAR SEPTEMBER 2023

Most recent stories in ILLUMINAR SEPTEMBER 2023

• An Avaali Publication

  

  The Impact of Artificial Intelligence on Customer Retention in 2023

  HubSpot - Tamara J. Miceli

  The dynamic arena of business operations is experiencing profound changes, courtesy of the rapid evolution of artificial intelligence (AI). In a …

• An Avaali Publication

  

  AI and Customer Retention: Enhancing Loyalty Programs with Machine Learning

  Medium - Shah Mohammed

  As competition in the business world intensifies, customer retention has become an essential factor for companies to succeed. One of the most …

• An Avaali Publication

  

  Brand Loyalty In The Digital Age: The Battle For Customer Attention

  Forbes - Bob Legters

  Digitalization has spawned a golden age of consumer sovereignty. Customers are better informed and have more choice than ever. eCommerce has also facilitated innovative business models and a role for aggregators that help companies come online and extend their reach. While third parties are helping …

• An Avaali Publication

  

  Using Technology to Create a Better Customer Experience

  Harvard Business Review - Leah Leachman and Don Scheibenreif

  A compelling CX demands balancing customer empathy with technology to avoid falling into the trap of what we call “engineered insincerity,” or using automation to simulate interest in who you are as a human being. Engineered insincerity shows up from brands in various ways, such as a constant flow …

• An Avaali Publication

  

  Customer Loyalty Analytics: 6 Ways to Help Grow Your Business

  HubSpot - Curt del Principe

  How do you put a number on a feeling like loyalty? The goal of customer loyalty analytics is to do exactly that. And with good reason. Just a 5% …

• An Avaali Publication

  

  Empowering Customer Support for Personalized Customer Experience

  cmswire.com - Dietmar Rietsch

  Way back in 2017, Microsoft claimed that for 96% of consumers, customer experience drives brand loyalty. With the world undergoing radical changes in …