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The Future Of Media

We’re moving from a time of scarcity to an era of abundance, experiencing megatrends that are changing commerce, transportation, and healthcare: …

With the rise of OTT platforms, will digital rights for IPL become more lucrative than broadcast?

Advertisers are also flocking towards over-the-top content players because they know exactly who is watching – something television can't offer.<p>If …

This kicked me in the ass more than anything else today

12 psychological tricks to winning people over

When you're working hard and doing all you can to achieve your goals, anything that can give you an edge is powerful and will streamline your path to success.<p>Mind tricks won't make you a Jedi, but using the brain's natural quirks to your advantage can have a positive impact on everyone you …

Body Language

What You Think You Know About Advertising Online Is Wrong

There are few prevailing myths about advertising on the web that keep advertisers and marketers hamstrung. Do you count the number of people who view …

Banner Ads

Top 10 Myths About Introverts

My biggest fear is..

European mobile networks plan to block ads

A report from the Financial Times today claims that European mobile networks are preparing to block advertising across the Web.<p>According to the story, which cites anonymous sources, the carriers have installed software from Israeli ad-blocking firm Shine in their data centers to block advertising …

Digital Advertising

Ad of the Day: This Publisher Makes Books You Can Plant and Grow Back Into Trees

Normally, books come from trees. This particular volume reverses that process.<p>FCB Buenos Aires and children's publisher Pequeno Editor created Tree …

Marketers React to Mobile Viewability Criteria, as Challenges Loom

Earlier this week, the Media Rating Council made its first statement about mobile viewability—a burgeoning concern for publishers and advertisers as …

Moms Explain What Their Kids Do in Advertising in This Agency’s Mother’s Day Video

Creative and technology agency MRY celebrated Mother's Day by having its staffers video chat with their moms. And along the way, the moms were asked …

Infographic: YouTube Ads Are Reportedly Viewable 91% of the Time

Google has new insights for the industry worried about viewability, one of the top concerns facing the digital marketing world this year. Google's …

23 Extraordinary Facebook Advertising Facts

Regardless of how hard you try, your ex-boyfriend or girlfriend can be nearly impossible to forget about. You have forged memories with this person …

Video Viewability Standards Have a Long Way to Go

US digital video ad spending is poised to increase by 33.8% this year and maintain double-digit growth through at least 2019, eMarketer estimates. In …

What Will Brand Engagement Look Like in 2020? | Inc.com

If you can remember the day Steve Jobs first showed the iPad to the world you can appreciate how profoundly digital culture can change in 5 years. People entering the workforce now don't remember a time when they could stroll to the kitchen to get a cup of coffee without the ability to tweet from …

Marketing

How Smart Managers Throw Employees Under the Bus

Your employee just made another terrible mistake. And you are going to suffer because of it. You both look bad now, and you are tired of being frowned upon for his incompetence. And let's get real, no one ever got promoted for failing fast. Failing is for losers. So, it's time he is exposed as the …

New tool lets marketers measure effectiveness of TV app ads

AppsFlyer, a mobile advertising measurement platform, has released an ad measurement and attribution tool that tracks the effectiveness of television …

Apps

Revisiting Indian Ecommerce Market [Report]

How big is the Indian ecommerce market? Is the valuation justified? These are questions often debated and Kotak’s Gamechanger has done a pretty good …

eCommerce

TV Breaks Rules To Take Ads From Streaming-Video Rivals

ABC’s broadcast of the Oscars is one of TV’s biggest annual events. And yet the Walt Disney-owned network allowed some of the show’s sponsors to …

New report: Yes, viewable ads perform better than ones not seen

The current best practice for digital ads is an ambitious yet odd goal that most of the product should be at least half-delivered.<p>That half-delivery, called the Viewability benchmark for web ad performance, depends on a variety of factors, according to a new report released today from ad management …

Digital Advertising

This Vodka Brand’s App Uses Beacons to Light Up Bottles With Custom Messages

Beacons have been a buzzy topic for digital marketers in the past year, but mostly, brands have just used them to push out offers and coupons. Now, …

Google Says 5% Of Visitors To Its Sites Have Ad Injectors Installed

According to a study Google conducted with researchers at the University of California, Berkeley, 5 percent of people visiting Google’s sites and services now have at least one ad injector installed.<p>When it comes to malware, ad injectors may seem relatively benevolent at first. They put an ad on …

Facebook's drone prototype has wingspan greater than a Boeing 737

Facebook revealed new details on Thursday about its plan to bring web connectivity to the 4 billion people worldwide without Internet — and it's …

The 20-20-20 Rule for Reducing Computer Eyestrain

If you spend a good part of your day using the computer, the 20-20-20 rule, that I recently learned recently from my doctor, might help reduce …

Blippar app visual overhaul aims to identify everything around you

Anyone who drinks Pepsi or reads a fashion magazine has come into contact with Blippar, the image recognition and augmented reality app that connects users with a huge number of products and services by serving a layer of brand-based interactive content.<p>Today at SXSW, Blippar’s CEO and founder …

Augmented Reality

Tinder Users at SXSW Are Falling for This Woman, but She’s Not What She Appears

Well, this is sneaky—and for some, a little heartbreaking.<p>Tinder users at the SXSW festival on Saturday were encountering an attractive 25-year-old …

Cash in on your mobile photography with these smartphone apps

Mainstream social networks (e.g., Facebook, Instagram, Twitter) have largely dominated the market as the go-to photo sharing platforms, but the odds …

What Is Branding? This Thought-Provoking Video Tells You in Just 2 Minutes

What is branding? You could spent a thousand years reading a million books on the subject. Or you could watch the two-minute video below, which tries …