Amanda Grosgebauer

38 Flips | 9 Magazines | 4 Likes | 5 Following | @spotstrat | Keep up with Amanda Grosgebauer on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Amanda Grosgebauer”

What Social Network Should I Advertise On? A Quick Guide To Advertising On Facebook, Twitter and LinkedIn

For many small businesses around the world, social media advertising can be a bit frustrating. Each social network has its own culture, personality, …

Arianna Huffington On Fearless And Unconventional Leadership

Pulling wisdom from ancient philosophers and writers — including Archimedes and Plotinus — and citing modern thought leaders — including those from a few hundred years ago, like Rumi and Michel de Montaigne, and more recently Henry Kissinger, Bill Gates, Sheryl Sandberg, and Steve Jobs — <i>Huffington</i> …

Creating A “Farm-To-Fridge” Economy To Keep Local Food Fresh

You know that farmers market near you? It has really good, fresh produce. Produce that would be great to have in your kitchen. But it can be such a hassle to get there, and you end up settling for some gross packaged food instead. But what if getting the goods from farmers market didn’t involve …

Piper Is The Prettiest Way To Monitor Your Home From Afar

Ottawa-based BlackSumac may not be the first startup to try and revamp the home security system, nor is it the first to use a crowdfunding platform like Indiegogo to make it happen. What this batch of Canadians did do however is create one of the sleekest-looking bits of security hardware I’ve …

We might need new types of chip designs for the internet of things

Advertisement<p>4 Comments<p>If we’re going to embed chips into roads, bury them in fields and even slap them on produce at the grocery store, we’re going …

Researchers Try to Explain Why We're Such Attention Whores on Social Media

Thanks to this golden age of social media, we all know and loathe our fair share of chronic oversharers. You might even be one yourself (how dare you?!).<p>There are three types of oversharing that drive me bonkers: 1) the lovey-dovey romantic oversharer who thinks everyone on her Instagram feed needs …

10 Awesome Headlines that Drive Traffic and Attract Readers - Jeffbullas's Blog

Creating headlines that drive traffic and attracts readers is part art with a dose of science.<p>If you don’t learn how to write a good headline then …

Pitch’d Launches To Help Brands Run Vine, Instagram, And MixBit Video Competitions

When I woke up this morning I said to myself, do you know what the world needs more of? Engagement marketing, that’s what. Then I went back to sleep. But, seemingly, engagement marketing, where consumers are enticed to produce brand-related User-Generated Content, is the social media gift that …

Give your brand a local buzz

en_GB<p>article<p>As consumers increasingly look for tailored products and services, brands are moving away from a ’cookie-cutter’ approach and adapting …

The Evolution of Digital Advertising: From Direct Response to Branding

<b>Originally considered to be exclusively a direct response medium</b>, the online channel is now seen as a powerful advertising platform that offers …

Social Media Project Monitors Keywords to Prevent Suicide

A Boston-based project is using predictive analysis technology to comb through social media posts in hopes of preventing suicide.<p>The opt-in Durkheim …

How to Write Your Way to the Top of Your Industry - Copyblogger

Here’s the thing: I’m not a writer.<p>I feel more comfortable saying, “I am a person who writes.” Why? Because I have had no writing training outside of …

Writing

Top ten Nike ‘Just Do It’ ads

en_GB<p>article<p>Nike’s famous “Just Do It” strapline has been at the centre of many iconic adverts over the years as the brand has gone on to be revered …

Clair de lune: Claude Debussy gets honoured with Google Doodle

Google is celebrating the 151st anniversary of the birth of French composer Achille-Claude Debussy with an animated doodle set to one of his best-known pieces, Clair de lune (Moonlight).<p>The doodle features a moonlit riverside scene which progresses to the sound of the piece, the third movement of …

Crime, Justice and Social Determinants

It has been said that all wars begin long before the first shot is fired. So it is with crime. The causes of crime are not to be found in the justice …

Crime

Make Reaction GIFs With These 7 Tools

You're a young, web savvy go-getter with a penchant for sharing your feelings online. You have a large social following that trusts your expertise in …

3 fundamentals of a successful social selling strategy

One of the most pervasive mantras on the social web is “don’t sell.” And it is certainly true that anybody out there shilling every day on Facebook …

The Ultimate Guide To Pinterest For Every Brand

8 Of The Best Influencer Marketing Campaigns From 8 Hot Agencies

The co-author of Influence Marketing, Danny Brown asked this question in a recent blog post: <b>What’s</b> <b>the future of influence marketing?</b> Brown goes on to outline in an infographic how agencies and brands are doing influencer marketing and how social scoring will most likely be replaced by return on …

What Honeybees Can Teach Marketers

Honeybees are social insects, always exchanging information with each other for the success of the hive. When a bee finds an attractive new flower …

4 Strategies That Inspire Creativity | Inc.com

At the age of 20, Lorenzo the Magnificent was the most powerful and wealthiest man in 15th century Europe. His father, Piero di Cosimo de' Medici, had recently died and left him the Medici bank along with the reins of the Florentine government.<p>But Lorenzo wasn’t exclusively interested in power, …

Why Shed Your Maiden Name in the Digital Age?

I recently changed my public last name from Simone Smith to Simone Collins. The change was not prompted by marriage, but engagement. Though the practice seems unconventional today, it may become a routine aspect of 21st Century etiquette.<p>Sociological arguments aside, is it still a realistic …

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More women are leaning in—and not getting paid for it

In the US, women are shortchanged by 23% compared to what men earn—and that’s when they are actually paid for their work.<p>As many as 77% of unpaid internships are held by women in government agencies, nonprofits and companies, according to a 2009 study by InternBridge. Among them may be one at an …

5 Rules for Truth-Tellers | Inc.com

I’ve always been partial to Thumper’s dad’s advice about communication. In case you don’t recall it from Bambi, it runs along the lines of, “If you can’t say something nice, don’t say nothin’ at all” -- at least as Thumper recalled it.<p>This is pretty good advice for small talking animals, but it’s a …

Too Much Targeting Misses the Bull's-Eye | Inc.com

Marketing offices around the world are littered with thick quantitative research segmentation reports that are more useful as doorstops than as guides for innovation decisions. While these tomes may <i>look</i> valid and important, it’s a testament to their failure that <i>The Journal of Marketing Management</i> …

Feed’s Lauren Bush Lauren On Why She Became A Social Entrepreneur

Lauren Bush Lauren says that she’s been influenced by her family’s interest in public service. That’s because the Bush in her name is <i>the</i> Bush family (the second Lauren is from her husband, Ralph Lauren scion David Lauren). But instead of taking the route that led her uncle and grandfather to the …