Spot On Opinion

Most recent stories in Spot On Opinion

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  Trust is a currency that will only increase in value

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  Who to trust is becoming an increasingly sensitive public issue. As consumers face content overload from more sources than ever before, it is quickly …

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  How will AI voice tech disrupt your brand's personality?

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  Filed in Brand marketing, Content, Marketing, Voice content by Carrington Malin on January 14, 2018 After a decade of brands being tried and tested by …

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  Our pick of 2018 marketing predictions | | Communications | Marketing | Content

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  Filed in Marketing, Media by Carrington Malin on January 8, 2018 Making New Year predictions is a tricky business as our tech-driven marketing …

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  Could fake content bots wage war on your brand?

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  As artificial intelligence seems poised to unleash a vast army of content bots on the world, making it impossible to tell real from fake, or fact …

• “Will AI help make your brand part of someone’s daily routine?”

  

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  Will AI help make your brand part of someone’s daily routine?

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  Filed in Brand marketing, Content, Marketing, Voice content by Carrington Malin on November 5, 2017 Could artificial intelligence powered digital …

• “Will the arrival of Apple Pay in the UAE create a new sense of urgency for aspiring omnichannel retailers?”

  

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  Arrival of Apple Pay puts new pressure on UAE omnichannel strategies

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  Filed in E-commerce, Marketing, Marketing Strategy, Mobile, UAE by Carrington Malin on October 29, 2017 Will the arrival of Apple Pay in the UAE …