Spot On Opinion

Opinion pieces and commentary on communications, advertising, digital marketing and Internet trends in the Middle East & North Africa from Dubai-based Spot On. | Digital | Online | Ecommerce | Blogging | Mobile | Apps | MENA | Arab World | Maghreb | Arabic | Egypt | GCC | Saudi Arabia | UAE | Dubai - Follow Spot On on Twiiter: @spotonpr | Read our blog: blog.spotonpr.com: @spotonpr | Read our blog: blog.spotonpr.com

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Trust is a currency that will only increase in value
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Who to trust is becoming an increasingly sensitive public issue. As consumers face content overload from more sources than ever before, it is quickly …
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How will AI voice tech disrupt your brand's personality?
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Filed in Brand marketing, Content, Marketing, Voice content by Carrington Malin on January 14, 2018 After a decade of brands being tried and tested by …
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Our pick of 2018 marketing predictions | | Communications | Marketing | Content
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Filed in Marketing, Media by Carrington Malin on January 8, 2018 Making New Year predictions is a tricky business as our tech-driven marketing …
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Could fake content bots wage war on your brand?
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As artificial intelligence seems poised to unleash a vast army of content bots on the world, making it impossible to tell real from fake, or fact …
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“Will AI help make your brand part of someone’s daily routine?”
Will AI help make your brand part of someone’s daily routine?
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