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Life after sports at Spelman College

In the spring of 2012, behind the gilded gates of Spelman College, Dr. Beverly D. Tatum delivered some contentious news to her student-athletes. The …

What goes into making — and taking — a $1 million sports bet

LAS VEGAS — Do you ever wonder what it would be like to place a $1 million bet? Well, keep wondering. Most of us will never know that feeling.<p>But on …

Las Vegas

High school basketball team gives its biggest fan an unforgettable moment

A high school basketball team in North Carolina ensured its biggest fan had a moment he would never forget:<p>Mitchell Greathouse, a senior at Freedom High in Morganton, was diagnosed with spastic quadriplegic cerebral palsy as an infant, but his spirit and determination wouldn’t let that stop him …

Agencies Need to Take Talent Lessons From Hollywood and the NFL

When you read those dismal employee and client surveys that typify our industry, do you ever wonder if we're using a flawed management model? After …

Can L.A. support two NFL teams? It's a challenge

When Dan Reeves moved the Rams from Cleveland to Los Angeles in 1946, the owner made a prediction about his new home.<p>“It's going to be the greatest professional football town in the country,” Reeves said.<p>Seventy-one years later, the boast about the nation’s second-largest market remains an open …

Chargers move is a reminder that it doesn't pay for cities to do business with the NFL

There isn’t much more to say about the San Diego Chargers’ move to Los Angeles other than: “We told you so.”<p>For years, we’ve been documenting how cavalier the National Football League and its franchises can be when its member billionaires’ quest for public money trumps such family values as loyalty …

What happens to the 'championship' apparel for the team that loses the national title game?

It’s not just a meme.<p>In the moments after Deshaun Watson found Hunter Renfrow for the winning touchdown in the College Football Playoff National Championship game, Clemson wideout Sean Mac Lain paces the sidelines with one thing on his mind. “I just want a hat,” he says over and over again. But the …

The Stadium Squeeze: Today's Guide To Ignoring The NFL

If you thought watching Stan Kroenke, Dean Spanos, and Mark Davis agitate, bitch, and bully their way through stadium and relocation negotiations was …

Basketball

Sports are the driving force behind growth of global ticket sales • Future Sport

Large sport attractions such as the Super Bowl and the Cricket World Cup are contributing to a growth in global ticket sales.<p>The news comes as …

Cricket World Cup

Havas Sports & Entertainment merges into Havas Group as CEO departs

Havas Sports & Entertainment (HSE), the global brand engagement network of the Havas agency, is set to be folded into the wider Havas group in a move …

Advertising

Atlanta Hawks have a new way to welcome 'Grady Babies' (SLIDESHOW) - Atlanta Business Chronicle

Grady Health System debuts Hawks Baby Club Kits with co-branded onesies, blanket and… more<p>The Atlanta Hawks are keeping it “True to Atlanta” through …

Babies

Here's How #SportsTech Can Affect the Healthcare Industry

Many industries are realizing that sportstech breakthroughs and innovations can often be transferable. Augmented reality, artificial intelligence, virtual reality, big data and IoT are suddenly on the front burner for most industries, large and small; global and local.<p>Digital medicine is poised to …

Miami Heat Acquires Stake In eSports Franchise Misfits

The Miami Heat became the second NBA franchise to integrate itself with an eSports franchise, announcing Tuesday a stake and partnership with …

Gaming

New developmental league could mark shift for college football, NFL

USA TODAY Sports' Tom Pelissero breaks down the weekend's wild-card games and looks ahead to the matchups next week. USA TODAY Sports<p>When junior quarterback Deshaun Watson led Clemson past Alabama in a championship game thriller Monday night, it was another reminder of a lifeblood to the …

NFL
College Football

Turner Just Launched a Full-Service, In-House Sports Marketing Agency for Brands

From branded content to audience targeting, Turner is giving advertisers a new way to reach its sports consumers.<p>One year after unveiling Turner …

Scott Boras Wouldn't Advise California Players To Seek Early Free Agency

California

The NBA's obsession with 3-pointers has reached a new height this season

It is no secret that more and more NBA teams are relying on three-pointers, and that obsession has reached a new peak this season.<p>As we near the half-way point of the season, three teams — Rockets, Cavs, and Nets — are on pace to break the NBA record for most three pointers taken in a season, …

The 20 most popular football boots among professionals

TOUR Announces Twitter as Global Live Stream Distribution Platform for PGA TOUR LIVE OTT Coverage in 2017

PONTE VEDRA BEACH, Fla. – Following a successful live streaming collaboration during the 2016 FedExCup Playoffs, the PGA TOUR has announced that …

Golf

Audi Will Return to the Super Bowl With Creative From Venables Bell & Partners

Audi will be part of the Big Game’s advertising lineup this year.<p>The luxury automaker tapped its creative shop, Venables Bell & Partners, to handle …

WNBA Players Looking To Get Out Of Turkish League After Terrorist Attacks

Terrorism

Examining the decision facing the Chargers: Stay in San Diego, or move to L.A.?

At some point in the next week and a half, San Diego Chargers owner Dean Spanos will make a decision that could reshape the NFL.<p>The Chargers have until Jan. 15 to exercise their option to join the Rams in Los Angeles and return to the city where they played their first season in 1960. Or the …

Amazon

Haas On Track For $100 Million Annual Boost From Formula One

Haas Automation, the machine tool manufacturer owned by American tycoon Gene Haas, is on track to get an estimated $100 million of exposure from Formula One auto racing this year write Christian Sylt and <b>Sam Hall</b>.<p>Haas Automation is the most visible brand on the F1 team owned by Mr Haas which …

Formula One

And Now a Word From Our Sponsors: How Brands Can Reinvent Philanthropy

From private concerts to hors d'oeuvres and cocktails, the TV networks pulled out all the stops at this year's Upfronts, where they presented their programming for the upcoming fall season.<p>When one considers the ad dollars at stake, the networks' efforts make sense. Writes <i>The New York Times</i>, "The …

Wearable tech could knock out concussions from contact sports

Sensors built into mouthguards or worn on the body are helping researchers understand how high-speed impacts damage the human body<p>A woodpecker's …

The Brain

Why Youth Sports Participation Will Fall, Even If Kids Are Having Fun

A Washington Post article about declining youth sports participation in the United States is getting a lot of discussion, in part because of its diagnosis of the problem: that parents are putting too much pressure on kids and thus unintentionally hounding them out of sports.<p>More than 26 million …

Demographics
College Football

Derek Jeter and David Ortiz are giving a hot Valley startup an unprecedented opportunity to shine — or fail

On December 4, Red Sox slugger David Ortiz will announced the details of his retirement through Derek Jeter's media startup, The Players’ Tribune.<p>And he's doing it an unprecedented way.<p>He's holding a live Internet press conference in his home country, the Dominican Republic, from the golf course …