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Omega Won The Olympics In Terms Of Value Social Media Brand Value Generated

Dallas based social media intelligence platform MVPindex tracked, measured, and valued all US Olympian’s mentions of sponsored brands during the 2016 …

Olympics

How a coaching revolution led to gold rush in Rio

The NCAA Lets College Olympians Collect Cash for Gold, Because Amateurism Is a Self-Serving Lie | VICE Sports

Pity Christian McCaffrey. He plays the wrong sport. Sure, the Stanford University running back is one of college football's biggest returning stars—a preseason Heisman Trophy favorite and a tentpole performer in a multibillion-dollar entertainment industry. Thanks to the National Collegiate …

College & University

Uncle Sam goes for gold, too: Up to $9,900 per Olympic gold medal

Michael Phelps swims fast, but not fast enough to beat Uncle Sam, who awaits him at the finish line each time he wins a medal. His total income tax bill for the 2016 Games? Up to about $55,000 for his five golds and one silver.<p>Olympic athletes who bring home medals also bring home cash — $25,000 …

Olympics
Michael Phelps

Is hosting the Olympics ever worth the cost?

The Rio 2016 Olympics kicked off last week (Aug. 5) with the pomp and circumstance we’ve come to expect from opening ceremonies. For the next two weeks, millions will watch the best athletes in the world compete for glory and national pride. And yet, when all the gold medals have been awarded and …

Rio de Janeiro

U.S. Olympic Committee, Twitter Team Up For Rio 2016 Olympic Games With Experiential Space Inside USA House

<i>A first look at the Red, White and #BlueRoom inside the USA House in Rio de Janiero.</i><p>RIO DE JANEIRO – The United States Olympic Committee and Twitter …

Olympics

Here Are the Many, Many Ways Your Business Can Get in Trouble for Tweeting the Olympics

The Olympics will soon set social media on fire, but your business probably won't be able to talk about it.This year's modifications to the Olympics' …

Digital Advertising

What do the Olympics mean for sport sponsorship in the digital age?

In an era where people try to block and avoid ads, look for experiences, and trust their peers more than advertising messages, sponsorship plays an increasingly important role in allowing brands to get among those conversations. That’s why the Olympics – which brings the spotlight to sports and …

Television (UK)

Five things we learned about Arthur Ashe Stadium's new roof

Billie Jean King stood at the modest speaker's stand Tuesday afternoon, patiently jabbing at the controller used to open and close the new $150 …

U.S. Open (Tennis)

NBC's Rio crew: Zika, sewage, murders plague Summer Olympics

Ad Loading...<p>x<p>Embed<p>The Rio Olympics are just days away, and officials say those competing in outdoor water events should keep their mouths closed. Video provided by Newsy Newslook<p>BEVERLY HILLS — Zika and sewage and murders, oh my.<p>This is clearly not the build-up to the Summer Olympic Games NBC had …

Olympics

Nearly Every Baseball Stadium and Half of NBA Arenas Now Studded With Mobile Beacons

Nearly all Major League Baseball parks and around half of pro football, basketball and hockey arenas are dotted with beacons and other technologies …

Mobile advertising

Under Armour (UA) builds its brand with move near Apple (AAPL) store in New York — Quartz

Under Armour is planting a major flag in New York. Kevin Plank, the Baltimore-based company’s CEO, announced on a call with investors today (July 26) that the company will take over the former home of FAO Schwarz in New York.<p>“The approximately 53,000 square-foot space is one of the most-recognized …

New York City

U.N. secretary-general calls for truce during Rio Olympics

UNITED NATIONS -- Secretary-General Ban Ki-moon is calling for an Olympic truce and urging all warring parties to lay down their weapons and put …

Signs of the times | The secrets to designing a successful sports logo

<b>THE AVERAGE RIGHTS-HOLDER</b> could be forgiven for approaching the creation of a new logo or the prospect of redesigning a team badge or crest with …

IOC will 'explore legal options' for possibly banning Russia from the Rio Olympics

The International Olympic Committee says it will “explore the legal options” for a possible total ban on the Russian team from the Summer Games in Rio de Janeiro.<p>The committee says calls for a collective ban on the Russians will be judged “versus the right to individual justice.”<p>The IOC executive …

Robert Kraft hammers NFL after Tom Brady gives up on Deflategate suspension

Tom Brady has surrendered in his battle for a four-game Deflategate suspension to be vacated, but New England Patriots owner Robert Kraft isn't finished speaking out against the NFL.<p>Saying the quarterback was "denied his right to a fair and impartial process," Kraft once again sharply criticized …

The Trusted Grown-Ups Who Steal Millions From Youth Sports

WHITEHALL TOWNSHIP, Pa. — With downcast eyes and a microphone clenched in one fist, Brian Farley stood uneasily before nearly 400 children from the Tri-Boro Youth Soccer Club in eastern Pennsylvania.<p>He had stolen their money.<p>Mr. Farley, 55, the longtime treasurer of the all-volunteer, nonprofit …

NBA will penalize ‘Hack-a-Shaq’ strategy more often

Somewhere, Shaquille O’Neal is smiling.<p>The NBA on Tuesday amended its rule for intentional fouls away from the ball, a move meant mainly to improve quality of play in certain situations.<p>The league currently penalizes teams that intentionally foul away from the ball only in the final two minutes of …

Integrity in sports update: IOC and Interpol hold first Partnership Development Meeting

published on 23 June 2015<p>This week has seen a number of court cases for match-fixing taking place not only exposing players but also club owners. In …

Baseball club lets Pokémon Go players into stadium while the team is out of town (Update)

$5 lets them walk the field to catch any Pokémon out there<p>The Durham Bulls, the minor-league baseball franchise in North Carolina, have opened their empty ballpark for <i>Pokémon Go</i> players today while the team is out of town.<p>There's a good reason for it, too. The Bulls' general manager said in a …

Tampa Bay Rays

Police union threatens to pull officers from Browns games after controversial post

Browns running back Isaiah Crowell has apologized for posting an offensive image to Instagram<p>The president of the Cleveland Police Patrolmen's Association has threatened to keep officers from working Browns home games this season in the wake of Browns running back Isaiah Crowell posting an image to …

AL earns World Series home field for 11th time in 14 years

SAN DIEGO (AP) — No matter the names, the AL dominates the All-Star Game in the 21st Century and starts the World Series at home.<p>Back in 2003, when a "This Time It Counts" sign was put up in right at Chicago's U.S. Cellular Field, the stars included Roger Clemens and Hank Blalock. This year, the …

Fan Engagement is Now About Making Fans Want to Come to You – Hopscotch

The content and the voice should mimic the community. That doesn’t mean your content can’t be better! But don’t create conversation and content …

Calvin Johnson's Retirement Reveals Pain Impossible to Ignore for NFL Players

On the phone is a former teammate of future Hall of Fame receiver Calvin Johnson. The player remembers a conversation he once had with a small group of Lions teammates, including Johnson. It was about concussions.<p>The man on the phone says some Detroit offensive players had felt—going back several …

Nike AeroSwift Tape—The Next Big Thing in Running? | Competitor.com

Nike AeroSwift Technology<p>Galen Rupp was one of a select few Nike athletes that debuted Nike AeroSwift Tape on his arms and legs during the U.S. …

Running

The integrity of education in college sport: does the NCAA model compromise athlete welfare?

Published 14 June 2016 | Authored by: John Wolohan<p>Canadian Interuniversity Sport (CIS) is the national organization that oversees postsecondary …

How Startups Are Getting a Boost From the New Olympics Marketing Rules

Changes to the so-called "Rule 40" let unofficial sponsors advertise around the Games -- giving smaller companies the opportunity to steal business from corporate giants.<p>Heading into the 2016 Olympic Games in Rio de Janeiro, new changes to guidelines made by the U.S. Olympics Committee (U.S.O.C.) …

Marketing

Tennessee reaches $2.48 million settlement in sexual assault lawsuit

University administrators will no longer face testifying at trial after the settlement was reached.<p>The University of Tennessee has reached a settlement in a lawsuit over sexual assaults allegedly committed by student-athletes, according to The Tennessean. The school will pay $2.48 million to the …