SporticoCollege Sports Learfield to Bring Movie Theater Ads to College Scoreboards via Screenvision Deal Sportico - Emily Caron Learfield IMG College, one of college sports’ biggest multimedia rights holders, has partnered with ScreenVision Sports, a division of cinema …
SporticoUniversity of South Florida Florida State Adds INFLCR to Teamworks Extension as Athlete Pay Law Looms Sportico - Emily Caron One of the Sunshine State’s biggest schools is preparing for name, image and likeness legislation to go into effect on July 1. Florida State has …
SporticoSEC New Methodology Pegs Stanford as Top All-Around Sports Program Sportico - David Arkow Sportico is proud to partner with The Harvard Sports Analysis Collective, a student-run organization dedicated to the quantitative analysis of sports …
SporticoCollege Sports Side Hustles: How NCAA Coaches Like Harbaugh, Saban Pad Their Pay Sportico - Daniel Libit In 2019, Michigan head football coach Jim Harbaugh donned his hallmark chino pants and asked an actor pretending to be an earnest equipment …
SporticoUniversity of Arizona Sean Miller’s Firing Caps Off Unique Oil-and-Gas Longevity Bonus Sportico - Eben Novy-Williams Sean Miller’s firing from the University of Arizona will cap the well on one of the most unique coaching contracts in in all of college …
SporticoNCAA Miley Cyrus Final Four Concert Shines Spotlight on NIL Opportunity Sportico - JohnWallStreet Miley Cyrus’ performance in between games at the 2021 Men’s Final Four was cited by NIL proponents as the most recent example of the glaring …
SporticoCollege Sports Baylor’s Title Win Caps a Mad Month of NCAA Tournament Business Sportico - Emily Caron Baylor smothered Gonzaga 86-70 on Monday night en route to winning its first men’s basketball national championship. The game also marked the …
SporticoCollege Basketball Gonzaga-Baylor Ticket Sales Lag as Fans Stay Local: March Madness Daily Sportico - Emily Caron Gonzaga will play for its first-ever national title on Monday night, but the allure of potentially witnessing history apparently isn’t enough to …
SporticoNCAA March Madness Daily: The NCAA’s Undervalued Women’s TV Rights Sportico - Emily Caron Last week the NCAA released never-before-public data that shed light on an increasingly disconcerting matter: the inequality between the men’s and …
SporticoWomen's Sports NCAA’s Weighty Gender Inequities Hurt College Sports’ Bottom Line Sportico - Amy Huchthausen Today’s guest columnist is Amy Huchthausen, commissioner of the America East Conference. Shock. Outrage. Indignation. Those were just some of the …
SporticoCollege Sports March Madness Daily: The Pac-12’s Surprise $38.7 Million Payday Sportico - Emily Caron The Pac-12 squeaked five teams into this year’s NCAA tournament, its highest total since qualifying a record seven in 2016. The run that the 2021 …
SporticoWomen's Sports NCAA Sponsors Missing Out on Women’s Tournament Opportunities Sportico - JohnWallStreet Author (and U of A alum) note: Big congratulations to Head Coach Adia Barnes and the Arizona Wildcats women’s basketball team on advancing to their …
SporticoUnder Armour March Madness Daily: UCLA, Under Armour Ignore Each Other During Run Sportico - Eben Novy-Williams The Elite Eight features seven Nike schools and one team covering up the logo of its apparel partner. UCLA, one of two double-digit seeds remaining in …
SporticoNCAA March Madness Daily: The Other NCAA Men’s Tournament Is a Profit Machine Sportico - Eben Novy-Williams As March Madness continues its Sweet 16, the NCAA’s other men’s postseason basketball event will hold its title game Sunday in Texas. Though it’s …
SporticoDawn Staley March Madness Daily: Juwan Howard vs. Dawn Staley Money Matchup Sportico - Emily Caron Dawn Staley and Juwan Howard both had successful professional basketball careers before stepping off the court and onto the sidelines. After a decade …
SporticoCollege Sports March Madness Daily: #NotNCAAProperty Reaches Millions Online Sportico - Emily Caron Before a single March Madness game tipped this year, a number of college basketball players made a statement on social media: They were …
SporticoBetting March Madness Daily: As Top Seeds Lose, Sportsbooks Win Sportico - Eben Novy-Williams The upset-filled men’s NCAA tournament has been a dream scenario for betting operators. As a general rule of thumb, sportsbooks make a killing any …
SporticoCollege Sports March Madness Daily: Largest Financial Mismatch Produces Biggest Upset Sportico - Eben Novy-Williams The largest financial mismatch of the NCAA men’s basketball tournament also produced its biggest upset. Of the 43 games played so far in Indiana, none …
SporticoNCAA March Madness Daily: Indexing the NCAA’s Corporate Sponsors Sportico - Daniel Libit Despite increasing signs of the NCAA’s unpopularity within the halls of government and the corridors of social media, the Indianapolis-based …
Sportico March Madness Daily: Men’s vs. Women’s NCAA Tournament Money Sportico - Emily Caron March Madness is here, with the men’s tournament going full tilt and the women getting underway on Sunday. However, the start of the Big Dance has …
SporticoCollege Sports March Madness Daily: How Much is an NCAA Tournament Win Worth? Sportico - Emily Caron March Madness is the NCAA’s biggest money maker, but it’s also lucrative for conferences. That’s because the NCAA bases certain aspects of its annual …
Sportico March Madness Daily: The NCAA’s Billion-Dollar Empire Is Built on Basketball Sportico - Eben Novy-Williams March Madness, as it does every spring, will make or break the NCAA’s fiscal year. While top-tier college football is both more popular and a much …
Sportico March Madness Wagers Grow Beyond Brackets as Legal Betting Spreads Sportico - Emily Caron Almost 50 million Americans wagered an estimated $8.5 billion on the last men’s NCAA Tournament. The same number of American adults will do so again …
Sportico College Athletes Turn to ‘Players’ Tribune’ Media Model in UNCUT Sportico - Emily Caron The proliferation of athlete-owned media in the professional sports world has made its way to collegiate athletics. LeBron James’ Uninterrupted …
Sportico Overtime Takes On Amateurism With Six-Figure Salaries for Pro High School League Sportico - Jacob Feldman With collegiate sports’ amateurism model under continued attack, multimedia sports brand Overtime is launching its own basketball league for NBA …
Sportico Lost LOV: A Once-Bustling Market for College-Athlete Insurance Falls on Hard Times Sportico - Daniel Libit At a watershed moment for college athlete earning potential, the insurance industry is reducing access to a once-popular product designed to protect …
Sportico SEC Muzzles Advisory Firm in College Hoops Corruption Scandal Sportico - Michael McCann The U.S. Justice Department’s prosecution for bribery of college basketball recruits led to plea deals for four college coaches (Lamont Evans, Book …
Sportico Murphy, Trahan Propose College Athlete Economic Freedom Act Sportico - Michael McCann The latest federal bill to propose a Name, Image and Likeness right is being introduced by two prominent figures in the NIL space. U.S. Sen. Chris …
Sportico EA Sports’ College Football Reboot Ducks NCAA Athlete Pay Complications Sportico - Emily Caron Video game publisher EA Sports is getting back in the college football business after an almost decade-long hiatus. The company, which also makes …
