Spencer Lancaster Blanchard

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Seven Ways to Leverage Visual Storytelling in Your Marketing

Our attention span as humans is decreasing each year. It’s now shorter than the ordinary goldfish. Depending on the source our attention span is roughly between 2.5 seconds and 6.5 seconds. For an average goldfish it’s 9 seconds.<p>We are visual beings. Ninety percent of what’s communicated to our …

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Become a Brand Publisher: Step-by-Step Guide

What does it mean to be a brand publisher?<p>A brand publisher has solid processes and structures that allow its team to create the types of brand …

6 Persona-Driven Steps to an Effective Content Marketing Strategy

You've spent days, weeks, months building your content marketing strategy, you've kicked off your content campaign, predicted a wave of interest, …

Who Gets The Byline? How Brands Should Navigate Content Authorship

<i>Red Bull provides great stuff to their community and the positive reputation comes naturally.</i><p>What Redbull understood then –and what has made their content marketing so successful since– is that individual authorial reputation actually enhances your message.<p>One writer put it succinctly: “Just …

61 Key Social Media Metrics, Defined

<i>This post originally appeared on the Buffer Blog.</i><p>Of all the hundreds of social media acronyms and abbreviations out there, I think “KPI” has confounded me the most.<p>I think it’s because the phrase “key performance indicator” always sounds like something you need to be wearing a suit in front of a …