B2B Demand Generation

By Spear Marketing Group | Best Practices & Principles in B2B Demand Generation

Stop Asking Your Marketing Agency for Client References

First, a confession: I hate providing references. As one of the principals at a B2B marketing agency, I get asked for them frequently (though not …

Marketing

Email Copywriting: Drive Action at Every Opportunity - The Point

Sales experts preach the value of “asking for the sale.” Don’t assume that your customer will buy when the time is right. Make the time now.<p>The same …

At @Spearmktg, our campaigns do more than look good: #demandgen #creative https://t.co/RbhofCJAyP

ABM is a Strategy, Not a Campaign.

In the headlong rush to Account-Based Marketing, many B2B companies are, quite naturally, looking to implement ABM in a manner that allows them to …

Marketing

Getting Leads (and More!) from your Blog: How One Company Generated a 778% ROI

In a recorded Webinar, hear how one B2B company converted their blog into a lead generating machine, plus get 10 practical, actionable tips for …

Infographic: 10 Commandments of Email Copywriting - The Point

Email copywriting is more than simply an exercise in brevity. A successful email grabs the reader, sells the offer, and closes the deal. Good email …

The Best Sales Email I’ve Received All Year

If you’re like me, your inbox is now bombarded daily with what has politely been called “BDR spam” – automated, multi-touch sales email campaigns …

Digital Marketing

Beware the Siren Call of Pre-Qualified Leads

There is a growing trend in the content syndication space, and among Cost Per Lead (CPL) programs in general, for media vendors to offer B2B clients …

Digital Marketing

Do ABM Marketers Underestimate the Value of Messaging?

Steve Patti is a former B2B CMO, agency CEO, and CxO advisor with 30 years of international experience helping brands grow revenues. Earlier this …

Marketing

Observations from the 2017 Marketo Summit

This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. The event has transformed since 2009, when the customer party …

Marketing

8 Questions to Help You Decide if Your Content is Good Enough

The best demand generation campaigns start with content that your prospects want. Even the best data, and sparkling creative, can’t save you or your …

Digital Marketing

Email 101: Tell Me Something I Don’t Already Know

To be successful in driving engagement from business buyers, it’s not enough that marketing content simply be relevant to the individual reader. To …

Digital Marketing

5 Reasons Your Sales Reps Aren’t Getting Enough Qualified Leads

Earlier this year, I talked to a CMO at a B2B tech company whose sales counterpart was lobbying strongly for the company to adopt Account-Based …

Digital Marketing

The Demise of the White Paper is Greatly Exaggerated

If you can say anything about marketers, it’s that we love obituaries. Yes, we love to declare things dead.Inbound Marketing? Dead.<br>The MQL? Dead.<br>Lead …

Digital Marketing

Spear Marketing Group: Favorite 2016 Client Campaigns

business<p>overview<br>• success stories<br>• pricing<p>photography<p>overview<br>• success stories<br>• features<br>• photo-exclusive styles<p>family<p>pricing<p>download app<p>start trial<p>log …

An Email is Not a Campaign: the Case for Integrated Marketing

The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, …

Digital Marketing

Spear Marketing Group

• How mobile affects the type of content people want to consume<br>• How to use content mapping to identify holes in your content strategy<br>• How to recycle and …

10 Great Examples of Demand Generation Content

When it comes to making demand generation campaigns work to maximum effect, good content is a marketer's greatest fuel. Yet content development is …

Expand your Offer Strategy to Increase SEM Performance

In an era when the average business buyer only contacts a brand when he/she is 67 percent through the buying process, there’s every reason to make …

Digital Marketing

Spear Marketing Group Campaign is “Killer Content Award” Finalist | Spear Marketing Group

B2B demand gen agency recognized for integrated campaign that generated 500+ leads<p><b>Walnut Creek, Calif. – January 11, 2017.</b> Spear Marketing Group, a …

The Changing Role of the Demand Waterfall: A Conversation with Terry Flaherty

Terry Flaherty is a Research Director at SiriusDecisions, a B2B marketing veteran, and a respected expert on Demand Generation (or Demand Creation, …

Project Management

Recapturing Lost Leads: Going After Form Abandoners

What to do if a prospect comes to your landing page, starts to fill out the form, but doesn’t complete the task? Form abandonment and cart …

Virgin America

Spear Marketing Group Brings Agency Services to Autopilot | Spear Marketing Group

Leading B2B demand generation agency delivers strategic and creative capabilities<p><b>Walnut Creek, CA and San Francisco, CA – November 30, 2016 –</b> Spear …

Which Comes First: Lead Nurturing or Inside Sales?

For a long time, “lead nurturing” was thought of as something you did with the leads that sales didn’t want. The theory was: leads come in, the sales …

SaaS

Video Tech Company Leverages SEM to Drive Enterprise Leads

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging …

Digital Marketing

Infographic: Top 10 Types of Demand Generation Content

Choosing the right content offer for a demand generation campaign isn’t simply about aligning that content with a particular buying persona. Some …

Digital Marketing

7 Steps to a Successful Account-Based Marketing (ABM) Strategy

In the B2B marketing world, Account-Based Marketing (ABM) is a hot topic right now—however, the term “ABM” can encompass a whole range of activity, …

When & Where Should B2B Companies Outsource Marketing?

The following is an excerpt from an interview I conducted recently with the folks at TechnologyAdvice, a leading online provider of information …

Digital Marketing

5 Key Tips for Driving Attendance at Field Events

Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Call it Webinar …

Networking