Sébastien Pagès

626 Flips | 5 Magazines | 10 Likes | 3 Following | 360 Followers | @spages | eCommerce Director in Luxury and Art

Comment Art Basel est passée de foire incontournable à marque mondiale

14 Juin<p>Art<p>Bâle, Miami, Hong Kong et bientôt Buenos Aires… Art Basel n'en finit pas d'étendre sa toile et ses activités, au point que son nom est …

Art

Los Angeles Is (Finally) the Fifth Fashion Capital

As a steady stream of big-name designers lay down roots in the city, LA feels increasingly essential to the global fashion business<p><b>LOS ANGELES,</b> …

Los Angeles

Four Amazon weaknesses retailers can exploit

Here are four weakness Amazon has that other retailers might be able to take advantage of.1. Fake reviewsDespite its best efforts, Amazon has a fake …

eCommerce

How Fashion Should (and Shouldn’t) Embrace Artificial Intelligence

The biggest opportunities are in trend forecasting and better supply chain management, but AI in customer service could backfire if brands jump in …

Is Fashion Ready for the AI Revolution?

Artificial intelligence can help businesses align supply and demand, scale personal service and design better products.<p><b>LONDON, United Kingdom —</b> If …

10 digital tools to grow your Instagram following

Any business serious about long-term success needs to focus on increasing its brand visibility through social media. However, with so much …

Marketing

Christie’s Kicks Off London’s Contemporary Auctions With a Solid $192 Million Sale, Led by Warhol

Auctions<p>New records were set for Mark Bradford, Kelley Walker, George Condo, and others.<p>,<p>London’s contemporary art sales may have successfully dodged …

Fine Art

The 9 Biggest Instagram Trends Marketers Must Know For 2018

<i>For the latest influencer marketing news, resources, and case</i> studies, <i>subscribe to our weekly newsletter.</i><p>The 9 Biggest Instagram Trends Shaping …

Public Relations

Are virtual stars the next step for influencer marketing?

But who is behind Lil Miquela, and what is her purpose?More to the point, will virtual influencers be the next big thing for influencer marketing? …

How machine learning can set fashion ecommerce strategy & product assortment

<i>(N.B. if you're in London on October 4-5, why not check out the Festival of Marketing 2017 for plenty of AI and ecommerce content?)</i> <i>Econsultancy:</i> How …

The Future of Retail is the End of Wholesale

E-commerce will rapidly reshape the entire economic model of retail, spelling the end of wholesale, argues Doug Stephens, founder of Retail</b> …

eCommerce

Op-Ed | What E-Tailers Can Learn From Netflix

Personalisation is an effective marketing tool for online retailers, but they're bad at making use of it.<p><b>NEW YORK, United States</b> — Since your …

Inside Farfetch's Store of the Future

Farfetch is set to unveil a beta version of its Store of the Future, an ‘operating system’ for physical retail. BoF gets an exclusive sneak</b> …

The five Ps of AI strategy for marketers

(N.B. If you're interested in marketing applications of AI, Econsultancy's Supercharged conference takes place in London on May 1, 2018 and is …

Google Analytics: Using Enhanced Ecommerce to Grow Revenue

Reporting on overall revenue and revenue by channel is among the most essential data for a niche ecommerce company to grow its business. Google …

How luxury brands can close the experience gap online

With many shoppers making the shift to e-commerce, it can be difficult to bring that luxury brick-and-mortar experience online. Online customers still need to feel that they are buying a luxury brand product with all the bells and whistles that they are accustomed to when making a purchase in-store.<p>…

Luxury Lifestyle

Why Would Anyone Pay $450 Million for the ‘Salvator Mundi’? Because They’re Not Buying the Painting

Analysis<p>An attempt to psychoanalyze the buyer of Leonardo da Vinci's 'Salvator Mundi.'<p>,<p>Every May and November, many around the art world wonder …

The Art World Reacts: Watch Important People Freak Out About the $450 Million da Vinci on Social Media

Art World<p>The Internet went a little bonkers. What else did you expect?<p>,<p>If you’ve been in a coma since last night, you’re waking up to the news that a …

Hard Luxury Awakening to E-Commerce Opportunity

Many high-end watches and jewellery brands are still hesitant to sell online, but that’s slowly starting to change.<p><b>LONDON, United Kingdom —</b> <b></b>Even as …

How the Digital World has Changed the In-Store Retail Experience

by <b>Camille Lake</b> | Sept. 6, 2017<p><b>The key to drive-to-store strategies for luxury brands lies in unifying digital tools with memorable in-store retail</b> …

Virtual tour: About the Line | Christie's

Since the dawn of the earliest visual cultures, line has been one of the most fundamental components of image-making. From primitive stone carvings …

With a Scented Cloud Floating in Paris, Cartier Transformed Perfume Into a Work of Art

Art World<p>Outside the Palais de Tokyo, a bit of modern magic had a spellbinding effect.<p>,<p>Paris’s premier contemporary art fair, the Foire …

Art Galleries Rethink Their Strategies as Art Fairs Proliferate

In August 2015, Janine Foeller finally closed her gallery Wallspace, which she had started with Jane Hait 12 years before in Chelsea. “It was no longer sustainable,” Ms. Foeller said in a recent interview.<p>But she did not give up on the art world altogether. Instead, in September Ms. Foeller opened …

Decoding Amazon's Fashion Ambitions

Getting consumers to buy luxury products on Amazon.com is just one small piece of a much wider strategy to disrupt the fashion industry like never …

Ready to Wait in Line? Yayoi Kusama Will Debut Two New Infinity Rooms at David Zwirner Next Month

Exhibitions<p>Kusama mania will touch down in New York—again—in November.<p>,<p>Expect lines out the door at David Zwirner next month: the New York gallery is …

Art

The Top 6 Misconceptions Luxury Brands Have About WeChat

by <b>Rachel Zheng</b> | Oct. 3, 2017<p><b>We spoke to several industry experts who help brands with their WeChat strategies and here are the top misconceptions</b> …

FIAC 2017: The insiders’ guide | Christie's

Our panel of art experts, critics and gallerists advise on what you can discover at and beyond the 44th edition of the Paris contemporary art fair, …

Digital Marketing For Luxury Brands – Is Your Strategy Working?

Sophistication, opulence, timeless: these words are the cornerstones of luxury brands. But how, in fact, does a brand remain timeless in the digital age?<p>It evolves its marketing strategy to meet the changing emotional and physical landscape of its consumers, and it uses modern technology to conquer …

Chabi Nouri on Piaget: “We Are Embracing Digital Naturally”

by <b>Dino Auciello</b> | Sept. 25, 2017<p><b>In an interview, the newly appointed CEO of Piaget talks about the opportunities in optimising in-store experiences</b> …

Private Tour — Audrey Hepburn: The Personal Collection | Christie's

On 27 September in London, Christie’s brings to auction over 300 lots from the personal collection of Audrey Hepburn, one of the most beloved stars …