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A 7.1 magnitude earthquake has hit Mexico, and people are posting terrifying photos and videos on social media

The US Geological Survey said the earthquake was magnitude 7.1 and originated about 75 to 100 miles southeast of Mexico City. Dramatic shaking was reportedly felt throughout the metropolitan area, which is home to about 20 million people.<p>Based on the location and force of the quake, plus the size …

World Vegetarian Day 2016: 12 veggie burger recipes that even carnivores will love

Veggie burgers get a bad rap. The ever less-exciting meat-free alternative to a tasty hamburger is often seen as a vegetarian's last resort at a …

The hidden psychology of failure

If at first you don’t succeed, try, try again. Words of wisdom heralded throughout our upbringing, to be sure. But is there any scientific proof that successive failure is positive and propels innovation forwards?<p>Tom Pohlmann, head of strategy and value at Mu Sigma, a decision science and data …

Innovation

How Kraft Used Psychology to Make Its Mac and Cheese Go Viral

Kraft Heinz recently changed its iconic mac and cheese recipe--and didn't tell anyone. Here's why that was a genius move.<p>Question: How do you change an iconic brand to which millions of Americans have an emotional attachment without causing an uproar?<p>Answer: You don't tell them it changed. (Until …

15 Tricks Every iPhone User Should Know How to Do

Whether you're new to iPhone or you're on your third or fourth model, I'm willing to wager that there are still plenty of tricks you've yet to learn. …

Largest Study of Its Kind Finds There IS a Difference Between Organic And Non-Organic Animal Products

Different, but not necessarily better.<p>While the number of organic products on our supermarket shelves has been rapidly increasing over the past …

Headphones That Get You High on Dopamine Are Tipped to Go on Sale Next Month

When the music is not enough.<p>Headphones that stimulate the release of dopamine in your brain and reportedly make you feel high as hell have been …

The Brain

The smartphone cases at CES you'll actually want, including a VR viewer

In addition to gadgets and large electronics, a ton of accessories are showcased at CES every year. Smartphone cases that are extra elaborate always …

I zapped my brain's pleasure center with electric headphones

Behind the scenes at Engadget, my nickname is "Mr. Chill" because I'm the most permanently-wound member of the team. That's why I had to meet Nervana, a company promising to use music to send pleasure signals to my brain. The firm, based in Boca Raton, claims to have discovered a way to excite the …

Wearable Tech

Satechi answers the prayers of MacBook owners by adding pass-through charging to its USB-C hub

Today at CES Satechi announced two new essential USB-C accessories geared towards users of Apple’s 12-inch MacBook. Satechi’s updated USB-C Hub includes an integrated pass-through USB-C charging port. That may seem like an obvious feature for this type of mobile accessory, but it’s one that early …

Habits of highly-effective runners

As runners, we all have unique backgrounds and different reasons for getting into the sport. The following seven habits are behaviours the most …

Kevin Plank Is Betting Almost $1 Billion That Under Armour Can Beat Nike | Inc.com