Rob Pye

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What to Post on Each Social Media Platform: The Complete Guide to Optimizing Your Social Content

Not all content needs to be shared everywhere. And not all content is suitable for every social media platforms.<p>It’s all right to post entirely …

8 Instagram Analytics Tools You Should Be Using

Instagram is known mostly for engagement.Simply put: People love interacting with brands and other individuals. Without engagement, social media …

Why retailers are going all in on subscription services

The words ‘subscribe’ and ‘save’ are so closely linked in the world of retail that it’s no wonder the subscription box industry is booming. In 2017, …

How to Use Instagram Stories for Marketing (And Why You Should)

<b></b>Traditional social media encourages us to put our best selves out there, because what we publish <i>stays</i> out there. But now there’s a new breed of …

How to get likes on Instagram

How do you get more likes on Instagram? Here's a few different approaches and tips you can follow to boost your popularity on the photo-sharing app.<p>Instagram has more than 700 million users who have shared a whopping 40 billion-plus photos - <b>so what can you do to get noticed?</b><p>Here are some tips to …

This Golden Goblet contains the secret to subscription commerce, I swear

These days, most entrepreneurs and investors are quite clear about the merits of the subscription model. Recurring revenue is a wonderful concept and, when a subscription business is firing on all cylinders, recurring revenue compounds beyond the costs of customer acquisition.<p>The ultimate sign of a …

Customer Experience

Brief Reality: Acura, L'Oréal Latest Brands to Buy into Augmented Reality

When it comes to differentiating from the competition, brands are continuing to leverage augmented reality to give consumers to the point that there …

Augmented Reality

84% Interested In VR, AR For Travel Experiences

Virtual reality can’t logically replace a trip, but it sure can provide some insight into what a trip might be like.<p>Rather than the purchase of a …

Creating the right products for VR, AR, or MR

<i>Note, opinions are my own and do not reflect my company.</i><p>Several articles have thoroughly explained the difference between virtual reality (VR), …

Augmented Reality

What iOS 11 means for your App Store Optimisation strategy

So far Apple has only given us a teaser of what its new OS and App Store layout will look like, and the changes are yet to fully roll out. But there …

14 iOS 11 Features That Will Make Your iPhone or iPad Awesome

If you own an iPad, iOS 11 is especially important. Many of the biggest changes introduced with this version of the iOS are designed to make the iPad …

Apps

Appy Pie launches its VR and AR app builder for startups and small businesses

VR and AR are on the tip of everyone’s tongues these days. Well, VR certainly is. AR still has a way to go before it becomes part of the mainstream psyche.<p>But barriers remain for marketers who want to take advantage of the latest trends in VR, 360-degree video, and AR. How — especially when you …

4 Key Things You Didn’t Know About Millennial Shopping Habits

Like it or not, millennial consumers are driving the industry forward. That was the key message during a panel discussion at the FN CEO Summit today …

eCommerce

Snapchat, Facebook Fuel AR Growth

In 2017, 40.0 million people in the US will engage with some form of augmented reality (AR) at least monthly, up 30.2% over last year, according to …

Augmented Reality

Success rate: What percentage of businesses fail in their first year?

More businesses survive past their first year than you might expect. And that could be bad news for entrepreneurs.<p>Starting a new business can be a scary proposition. Perhaps the scariest thing of all is knowing that most businesses won't be successful.<p>What's the percentage of businesses that fail …

How to Reuse Old Content to Boost Your SEO and Keep Your Audience Engaged

If you publish online, you know that there is a crazy amount of competition on the Web. In fact, millions of blog posts published every day!<p>No matter …

Social Media

Facebook’s AR Studio blows the market wide open

Last week at Facebook’s F8 conference, Mark Zuckerberg went all in on augmented reality (AR). Since then his announcement has been praised as a great thing for the AR developer world and panned as an attack on Snapchat. See it here in full:<p>As a longtime AR developer, I can tell you the announcement …

How Brands Are Finally Cashing In on Social With Shoppable Instagram Stories and Snapchat Ads

For years, social platforms have been dogged with reports that posts don’t lead to sales, leaving some retailers to question if big investments in …

Social Media

50 most useful Alexa skills

Out of the box, Alexa can do an impressive number of things. It can stream Amazon Music or Spotify, control your Philips Hue smart bulbs or anything connected to a SmartThings hub and integrate with IFTTT for a laundry list of other functions. You can also order millions of products off Amazon …

Smart Homes

Understanding the Instagram Algorithm: 7 Key Factors and Why the Algorithm is Great for Marketers

The Instagram algorithm, just like the Facebook News Feed algorithm, is so mysterious yet ingenious and brilliant in showing the best content to the …

Modern Favicon and Icon Development Techniques and Best Practices

Since its debut in 1999 with Microsoft’s Internet Explorer, the favicon has expanded in scope thanks to adoption by modern browsers and operating …

Incredibly Cool Examples Of User Interface Animations To Take A Swipe From

Screenshot via Fabrizio Bianchi<p><b>Animation is a powerful</b> feature that all mobile app designers and developers should use—in fact, it’s one of the top …

UI Design

Here's How to Master Facebook Advertising and Why You Must

Facebook offers powerful tools which are easy to learn and unmatched for defining and reaching your audience on their terms.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Social media ads are the norm for entrepreneurs both as consumers and business owners, so it’s a safe …

Social Media

Here's how to get verified on Twitter

Originally reserved for the likes of Tony Hawk, San Francisco 311, and NASA's Armstrong Flight Research Center, the checkmark, which denotes a verified account, has become a status symbol.<p>But it's long been a mystery as to how exactly one attained the coveted blue check.<p>Starting last summer, …

App Store Search Ads expand internationally with new campaign tools

Apple’s App Store Search Ads have expanded to other countries today alongside some new improvements for campaigns. Search Ads are now available for campaigns in the UK, Australia, and New Zealand. Apple has also introduced a new role for developers to help with Search Ads campaign management.<p>Apple …

My giant JavaScript Basics course is now live on YouTube. And it’s 100% free.

My JavaScript Basics course is now live on freeCodeCamp’s YouTube channel.<p>The great thing about this course is that it also aligns with the Basic …

Amazon in Australia might not be the end of retail as we know it

After months of teasing, Amazon will reportedly “greatly expand” its online offer in Australia over the next year. The move has been predicted to …

eCommerce

Instagram Ecommerce Strategy: How to Create an Organic Marketing Plan

The business case for Instagram ecommerce is strong.<p>Advertising on Instagram is exploding.<p>And the tools for selling on Instagram via Shopify had …

Mobile purchases in the US gain traction

<i>This story was delivered to BI Intelligence "E-Commerce Briefing" subscribers. To learn more and subscribe, please click here.</i><p>Cross-device shopping now accounts for 31% of online transactions in the US, with 35% of smartphone purchases starting on a desktop, according to a study by …

'Wear' To Now? Apple's Vision For The Future May Be Coming Into Focus

A tantalizing rumor dropped from Robert Scoble, one of the leading pundits in augmented and virtual reality tech, suggests Apple is closing in on its first product in the space. Scoble says Apple is partnering up with Carl Zeiss AG, the German optics powerhouse, on a lightweight pair of …