Kimberly Johnson

24 Flips | 1 Magazine | 11 Likes | 6 Following | @southerndiva | Keep up with Kimberly Johnson on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Kimberly Johnson”

15 Brands Kicking Butt on Vine

Despite Instagram’s massive following and its new video feature, many brands have committed to Vine. It’s entirely probable that the platform’s …

9 Key Elements Missing From Your Social Strategy

The devil's in the details when it comes to developing a consistent social media strategy for your business. Little mistakes and simple omissions can …

Content Marketing Costs 62% Less Than Traditional Marketing

Content marketing is all the rage these days, right? It's the shiny new object everyone thinks is the bomb yet the practice has been around for …

Marketing Must Shift from Brand Police to Brand Catalyst

For Scotts Miracle-Gro, social media has proven to be an effective brand fertilizer. According to Beth Dockins, director of customer service, many of …

Public Relations

How to Choose the Right Type of Facebook Contest

Are you thinking of launching a Facebook contest or giveaway?<p>Is your goal focused on recruiting new fans? Collecting qualified emails? Engaging your …

How to make your brand desirable

The top echelons of the 2013 Brand Desire listing, from agency Clear, are a varied mix of products, services and categories. Within it, Ferrari revs …

The Top 50 Brands on Instagram

by Nick Cicero on Jun 24, 2013<p>See top industry experts speak at <b>Social Fresh 2018</b> / Dec. 5-7<br>Where social marketers go to get inspired. Speakers …

So, How Long Will This #HashtagMarketingCraze Last? — The Content Strategist

In 2007, open standards advocate Chris Messina proposed a way of “improving contextualization, content filtering and exploratory serendipity within …

A Guide to Marketing Genius: Content Marketing [Infographic]

Some 91% of B2B marketers use content marketing, and 86% of B2C marketers do. And no wonder: Customers and clients, and potential customers and …

Why content marketing is a "do-over" for social media - Schaefer Marketing Solutions: We Help Businesses {grow} - Schaefer Marketing Solutions: We Help Businesses {grow}

Why content marketing is a “do-over” for social media<p>My friend Stanford Smith wrote a thought-provoking article last week, The Difference Between …

Why I will never click on your Instagram video, no matter how much you want me to

On Thursday, Instagram (s fb) co-founder Kevin Systrom introduced the Facebook-owned platform’s new video feature with the kind of hushed and …

Report: Facebook Working on a Flipboard-Like News Reader

Aiming to engage more mobile users, Facebook is working on a Flipboard-like news reader, according to a report.<p>Facebook has been developing the …

The Social Media Strategies Behind Callaway Golf: An Interview with Scott Goryl and Chad Coleman

The game of golf has changed. Gone are the days of wooden clubs, stuffy professionals, and subdued golf claps. Today, golf is filled with …

5 Questions About Semantic SEO

Earlier this month, I attended the SemTechBiz2013 conference in San Francisco. This is a gathering of creators and designers of the semantic tech …

26 Tips to Create a Strong Social Media Content Strategy

Are you looking for ways to strengthen the impact of the content you create?<p>It isn’t always easy to <b>generate the buzz you’re looking for</b>.<p>Knowing what …

Six ways small businesses can use Facebook to drive growth

Think through your objectives. What is going to be a strong message? Where does that land the person? Do you want to drive them to a landing page on …

Social media is not the “universal scoring system” for journalism

A highly conflicted pundit says “social shares” are all that counts<p>Alex Halperin<p>June 25, 2013 3:36pm (UTC)<p>A man whose livelihood depends on journalism being shared on social media has declared that social media is the only way journalists have to assess their work's value. Writing on Fortune's …