Soumya Sreekumar

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9 Tips for Writing E-commerce Product Descriptions that Sell

One of the most common mistakes that is made when it comes to writing product descriptions is that copywriters simply describe the products instead of selling the items with the description to their target audience.<p>But, how exactly can you sell your product in a product description? Follow these 9 …

Product Management

The List of Marketing Tools You Won’t Be Able to Live Without

Marketing tools streamline and speed up your everyday job and relieve the pain of time-consuming and draining tasks by automating them. They organize …

Infographics

The 10 Mistakes All New Content Marketers Make (And How to Avoid Them)

Most successful marketers who utilize content marketing can tell you that it’s a bit like tampering with fireworks.<p>After years of content creation, I’ve learned a great deal from committing a number of mistakes; every single mistake listed below, in fact.<p>And that’s not a bad thing. We learn from …

Marketing

How To Create Headlines That Get Clicks (Infographic)

<i>“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents</i> …

Infographics

How To Get Into The Hearts Of Your Audience With The Emotional Branding Tactics Used By Apple, Nike & Coca-Cola

<i>How do some companies manage to build a cult-like following of customers who fall in love with their brand and are devoted for life?</i>In 2012 it was …

Marketing

3 Ways Email Is Embracing the Trends That Were Supposed to Make It Obsolete

The eulogy for email has been in slow-clap mode for a while. With social app after app after app promising to make communication faster than it …

Marketing

21 Social Media Marketing Tips From the Pros

Shares 9K<p>Are you struggling to keep up to date with the best social media marketing tips?<p>Would you like to know how to get the best results with your …

Five e-commerce marketing trends that will dominate 2015

The stage has been set for a while now and e-commerce organisations, today, continue to pave the way in the digital shopping experience. As …

The imminent invasion of social commerce

Social networks such as Google, Facebook, Twitter and Pinterest have their sights set on taking business from online marketplaces like Amazon and eBay<p>The line between social networks such as Facebook and marketplaces like Amazon is about to become blurred. Google, Pinterest, Facebook and Twitter …

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We apologize for any inconvenience. Please double-check the URL or try the following:<p>Search our site for keywords of interest.<p>Visit our home page or …

10 Influencer Marketing Campaigns That Got It Right

Influencer marketing is gaining importance year-on-year as a strong digital marketing tool. The traditional ‘word of mouth’ that worked wonders in …

12 Awesome Content Marketing Ideas That Aren’t Blog Posts (Infographic)

<i>Editor's Note: Today's post comes courtesy of</i> <i>Sylvia Jensen,</i> <i>Senior Director, EMEA Marketing, Oracle Marketing Cloud.</i><p>Today I want to share with you 12 …

Digital Marketing

15 Instagram Marketing Tips for Engagement

Here are the 15 best Instagram marketing tips for growing an authentic and engaged following. Use these to guide you to Instagram success.

Why You Shouldn’t Waste Your Money on Online Display Ads

Display advertising has suffered some damning news in recent years. From large amounts of bot traffic to shady practices, display advertising gets a …

Advertising Industry

The Top Five Kissmetrics Reports Every Ecommerce Marketer Needs

Today’s ecommerce marketers have a tough job. Their main objective: get the messaging out about the store and deliver sales. You have the website at …

eCommerce

5 UX Design Tricks To Increase Your eCommerce Sales

Here at Doghouse Agency, User Experience plays an important part in almost every project. One of the biggest challenges an eCommerce store has is …

25+ most fascinating digital marketing stats from this week

<b>Welcome to our weekly round-up of the most interesting digital marketing statistics on the internet and slightly beyond.</b><p>This week’s edition has been …

Marketing

The Idiot’s Guide to Running a Digital Strategy

Nick Annetts offers these tips for getting up to speed when developing a digital marketing strategy for your business.

Marketing Strategy