Soumya Dev

15 Flips | 1 Magazine | 1 Follower | @soumyadev2013 | Communicator, Social Media Practitioner

CIPR Social Media Panel launches new guidance on social media monitoring

The Chartered Institute of Public Relations (CIPR) Social Media Panel (#CIPRSM), one of the PR industry’s most progressive groups in digital and …

Public Relations

How B2B Decision-Makers Are Using Social Media

Social media use is ubiquitous among B2B decision-makers in North America and Europe, according to [download page] results from a newly-released …

Marketing

Facebook Still the Top Content Sharing Destination

About half of content shared to social networks was shared to Facebook during Q2, according to an analysis of client data from Gigya. But while …

Nonprofits

Native Facebook Ads Yield Higher Return On Desktop and Mobile, Study Says

When it comes to variability between desktop and mobile advertising on Facebook, new data from Adobe suggests context and content matter in native ad …

Advertising Industry

Report: Facebook’s U.S. Mobile Use Doubled in Second Quarter

Facebook reports second-quarter earnings on Wednesday, and one key to the quarter’s performance may be mobile engagement, or the amount of time users spent with Facebook on their smartphones.<p>It is pretty simple math: More minutes spent on Facebook equals more mobile ads served — and more dollars in …

Facebook Test Suggested Notifications on Liked Pages

Facebook has been testing a new feature that prompts users to sign up for notifications when they like a page, as noted by Inside Facebook.<p><b>Update:</b> Facebook has confirmed that it performed the test, but it is no longer live.<p>The new pop-up box isn’t appearing for everyone, but when it does, it …

The Social Media Manager Grows Up

<i>This is the final story of a series examining how</i> <i>marketers are building the socially connected brand. It is brought to you by Turn, the cloud</i> …

Consumers Will Soon Be Able to Opt-Out of Targeted Mobile Ads

While the World Wide Consortium sputters and spits trying to negotiate a Do Not Track standard to protect consumer privacy online, the digital …

US consumers more likely to moan about brands on Twitter: study

<b>The US and UK are said to be two nations divided by a common language, and it seems they are also divided by a common social network.</b><p>A new study by …

Public Relations

Facebook earnings by the numbers: 819M mobile users

The company's second-quarter report shows Facebook continuing to slowly gain more users while increasing its mobile advertising dollars.<p>Though Facebook is still slowly growing its overall user base, its attention to mobile seems to have paid off, if figures released in the company's second-quarter …

Digital Advertising

Flipboard Magazines Can Now Be Enjoyed on the Web

Inside Flipboard / July 23, 2013<p>Since the launch of Flipboard 2.0, more than 2 million magazines have been made about every topic imaginable, from …

The lessons brands can learn from today's newsroom

There are clear lessons to be learned from the transformations that have been taking place in news for brands, marketers and agencies looking to master digital storytelling<p>While there is no doubt the news industry is undergoing a painful transition, the future of news has never been more exciting …

Watch Out, Facebook: Why Google And Pinterest Are Gaining As Social Rivals

Watch out, Facebook. A new survey says you may not be the cock of the social media walk for much longer. According to the latest numbers from social login provider Gigya, Facebook’s social lead is falling—and Google and Pinterest may not be far behind.<p>What Gigya tracks is social login, the practice …

Why Are TV Viewers Watching Ads? Not Because They're Entertaining

In an age of growing DVR use (sometimes in order to skip commercials) and increasingly multi-tasking behavior (with mobile owners spending perhaps an …

Televisions

Facebook hashtags have little effect on engagement - Social Marketing

Back in April, I reported on how consumers are using hashtags on Twitter to explore new content. A survey by RadiumOne found that 41% click on …