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10 important considerations for Facebook ad campaigns

There’s no arguing that Facebook offers an incredibly powerful advertising platform that almost every small business owner take advantage of. It also …

Marketing

Save time with social media calendars

Another Monday, another not-so-springy Spring day, and another post about Facebook and small businesses. I wanted to share a recent article I read …

Social Media

Social Advertising

I’m always excited when a new client comes on for some social advertising! Most of the time, the person is clueless about how it all works and has to …

Social, Superbowl & Strategy

Well, we’re nearing the end of the first week of February! The month so far is full of Facebook ads, which are always fun. The platform’s targeting …

Marketing

Social Media Trends for 2016

For today’s post I’m linking to an article I read this morning that predicts some upcoming social media trends. There’s one critically important …

Social Media

The Purpose Of A Brand Framework

Think about NASA. When I say NASA you might think exploration, innovation, ingenuity. NASA means something. It’s not just what NASA does that provides associations—it’s what NASA stands for, what it means. It meant something when we put a man on the moon. It meant something for people who had no …

Customers

Report: Facebook Audience Network Testing Expansion Into Mobile Web Advertising

A limited test is underway to move beyond in-app ad inventory and broker ad space on mobile publisher sites.<br>Please visit Marketing Land for the full …

Internet Marketing

5 Links for the Facebook Newbies

Time. That’s the one thing most of us never have enough of, right? To that end, we’ve rounded up five articles to help you get started thinking about …

Social Media

Social Value: Get Some!

As we reflect on 2015 and move toward 2016, we wanted to drop a few stats on you as a (yet another) reminder of the importance of social media. This …

Targeting Organic Facebook Posts

This morning we’re again writing about Facebook’s organic reach, which everyone knows has seriously declined. On average, 6 percent of your page fans …

Social Media

Social Media: Strategy & Policy

Since starting Soul Candy, I’ve had the chance to do some local market research, particularly in regard to small business needs. Over and over I hear …

Social Media

Do’s & Don’ts for your Facebook Content

Today’s post is all about content, and starts with this link to an article that I couldn’t have said any better: 10 Bad Content Marketing Habits. I’m …

Marketing

Ravages Of Heroin Addiction Haunt Friends, Families And Whole Towns

Marion, Ohio, just north of Columbus, used to be an idyllic place to grow up.<p>Kelly Clixby and Beth Carey remember what it was like a generation ago, when they were young.<p>"I lived across the street from one of the big parks here," Clixby says. "We would rip n' run all day and all night and come in …

Drug Addiction

The heroin epidemic’s toll: One county, 70 minutes, eight overdoses

WASHINGTON, Pa. — The first call came at 7:33 p.m. last Sunday: Two people had overdosed on heroin in a home just a few hundred yards from the station where firefighters were awaiting their nightly round of drug emergencies.<p>Six minutes later, there was another. A 50-year-old man had been found in …

New Documentary Makes The Case For Supervised Heroin Injection Sites In New York

"If we don't come up with a plan, we're going to lose a lot of human life."<p>A new documentary is shedding light on the thousands of residents of New York state who inject heroin in public or semi-public places, with dire consequences for their health and their communities.<p>"Everywhere But Safe," …

Heroin users are cutting their heroin with a deadly chemical in hopes of bringing themselves 'as close to the line as possible'

They're mixing the drug with the synthetic opiate fentanyl — an anesthetic that is 30-to-50 times more potent than heroin, and infinitely more deadly.<p>"The big thing with heroin users now is finding heroin laced with fentanyl," explains Drug Enforcement Administration (DEA) Spokesperson Matthew …