SoulbroPublic Relations Influencer Fatigue: Paid Influencers Are Out and Brand Communities Are In Forbes - Greg PetroConsumers, especially younger ones, are losing trust in paid influencers and looking instead to organic grassroots communities where their like-minded peers are sharing content and commentary about brands
SoulbroMarketing 4 Online Marketing Hacks For Marketing Agencies Forbes - Abdullahi MuhammedWhat can you do when you've reached the pinnacle of your success as a freelance marketing consultant or independent service provider? Evolving into a marketing agency is the most logical step. That's a
SoulbroLeadership Everyone’s obsessed with brand purpose. Too bad no one understands it Fast Company - Julia HerbstJust as the subprime mortgage crisis was turning into the Great Recession, I was asked to remake the iconic This Old House, the original home improvement brand, which included television shows, websites,
SoulbroMarketing Seven creative strategies for every stage of the consumer journey Ad Age - Ad Age Studio 30 . Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are …
SoulbroGoogle Docs Find The Perfect Word For Your Writing With These Tools Forbes - TJ McCueWriting is a tough game sometimes. Writers are constantly searching for the perfect word to convey an idea, to share the right emotion, or explain a difficult concept, among other situations. The right
SoulbroAdvertising Industry Apple, Google and Amazon Remain Top Brands While Facebook Falls Adweek - Ryan Barwick For the first time, Facebook fell out of the Top 10 in Interbrand’s 2019 list of Best Global Brands, dropping from No. 9 to 14 after a year of bad …
Soulbro Adidas Reveals Surprising Finding: Traditional, Not Digital Ads Driving E-Commerce Sales Footwear News - Hilary George-Parkin The explosive growth of digital advertising over the past decade can be credited — at least in part — to how measurable the channel makes …
Soulbro Infographic: Tips for creating social media conversations - PR Daily prdaily.com With the way social media platforms have changed their algorithms, it’s more important than ever for marketers to prioritize creating online …
SoulbroMarketing A New Approach To Marketing Strategy Forbes - Paul TalbotThe way marketing strategy is created is changing. So is the way it works, how it’s executed, and what’s expected. For insights on how the role of marketing strategy is evolving, I asked Brian Gregg, senior
SoulbroMarketing The Ultimate Guide to Creating a Successful Instagram Marketing Strategy jeffbullas.com - Rafaella Aguiar In today’s media-driven world, having an Instagram Marketing strategy is crucial for businesses of all shapes and sizes. Instagram is constantly …
SoulbroInnovation How Strategy Is Differentiating Brands in a Sea of Products Inc Magazine - John HallLesser-known brands need a differentiator to succeed, and strategy is a resource-efficient way to set a brand apart. Small businesses with fewer than 100 employees make up 99.9 percent of American businesses.
SoulbroProduct Management A Repeatable Go-To-Market Playbook To Launch Your Next Great Software Product Forbes - Forbes Communications CouncilIt’s never been more critical for today’s 10,000 privately held software as a service (SaaS) companies to have an established product marketing function within their organizations. When done right, product
Soulbro 4 fallacies about influencer marketing that just won’t go away (but should) Ad Age - Holly Pavlika. Every once in a while, I get on my soapbox. The funny thing is, I have an actual soapbox that someone on my team bought for me years ago. I’ve tested …
Soulbro GoDaddy upgrades its website builder with customized marketing action plans TechCrunch - Anthony HaGoDaddy’s website-building product GoCentral is getting an upgrade today — and along with new features, there’s a new name: Websites+Marketing. As you can probably guess, Websites+Marketing isn’t just
Soulbro Access an unlimited supply of vector graphics for just $35 Android Authority - AA PicksVector graphics are both fun and very useful. If you ever need them then today’s deal could save you a small fortune. Not many of us have the time or money to design vector graphics ourselves, but StockUnlimited
SoulbroIcon version of the Flipboard logo B2B Buyers Prefer Email, But That's Only One Of Their Demands, Study Finds mediapost.com - Ray Schultz Email remains the leading B2B buying channel, preferred by 41% of buyers vs. 28% who choose ecommerce per se and 21% who like the phone, according to …
Soulbro How YouTube star Mr. Beast uses keywords to help land on trending page - Business Insider Business Insider - Amanda PerelliIn just the past year, YouTube star Jimmy Donaldson – more commonly known as MrBeast — has created more than 30 videos for his YouTube channel that have gained over 25 million views each. Donaldson is
SoulbroMarketing The Death Of Influencer Marketing As We Knew It Forbes - Forbes Agency CouncilOn a July afternoon in 2016, an unforgettable moment happened in my and many others’ lives: I realized that my Instagram news feed was no longer in chronological order. Instagram had finally released timelines
Soulbro How to Power Marketing Presentations With Data Visualization & Win Over Your Audience toprankblog.com - Alexis Hall We’ve all been there. We’re five minutes into (what we thought would be) a riveting, data-driven presentation, yet a quick scan of the room reveals …
Soulbro Infographic: Most Consumers Only Consider 2 to 4 Brands When Making a Purchase Adweek - Sammy Nickalls When it comes to shopping, consumers are fairly open-minded—after all, just 4% say they only consider one brand when making purchases, according to …
Soulbro Why Your Brand Needs to Identify a Brand Character Adweek - Sam Douglass We’ve all heard trust is the foundation of any good relationship, whether in a friendship, a marriage or between coworkers. The same is true for …
SoulbroMarketing 30 Qualities of Incredible Content Marketing for Business themarketingnutz.com - Pam Moore Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has …
Soulbro How These Cannes Winners Utilized the 7 Basic Plots of Storytelling Adweek - Rob Schwartz There was quite a bit of chatter at Cannes Lions this year when Samsung’s CMO, YoungHee Lee, uttered the word “storyliving” onstage during a …
Soulbro Still Trying to Grow Your Business Through SEO? Think Ahead and Start Doing This Instead Inc Magazine - Tommy MelloIf voice search optimization isn't part of your marketing strategy, you're losing a lot of potential customers. SEO has been a thing for, well, decades now. Pretty much everyone knows that if you're starting
Soulbro Infographic: How to write irresistible headlines, from A-Z - PR Daily prdaily.com “Posing a question … remains one of the best ways to engage the reader,” the piece posits. For instance, if you’re writing about bran muffins, you …
Soulbro The Ultimate Guide for Beginner's to Start Creating Content That Engages Audiences & Sells Mashable• What and Why - 4:09 • DOWNLOAD: Top 10 Content Marketing Ideas • Content Formats and platforms - 2:48 • What is a marketing funnel - 6:36 DOWNLOAD: Branding Worksheet • Intro and Define your goal - •
SoulbroIcon version of the Flipboard logo What To Do When Your Email Team Is ... Just You mediapost.com - Nina Lentini When she found herself a team of one after her co-worker took another job, Charma Parker, Senior Manager-Marketing Innovations at the Atlanta Hawks & …
Soulbro Here’s Mary Meeker’s 2019 Internet Trends report TechCrunch - Kate ClarkThe Internet Trends report — everyone’s favorite slide deck — is back. Bond Capital founder and former Kleiner Perkins general partner Mary Meeker made her presentation onstage at Vox/Recode’s Code Conference
