Sophina Placencia

805 Added | 12 Magazines | 9 Likes | 3 Following | 14 Followers | @sophina808 | Hawaii-based Marketing Superhero FB: @clearbenchcompany IG: @clearbench

How to Spy on Your Competitors to Outrank Them on Google

Learn how to spy on competitors to better understand the strategy they are using to attain a high ranking on Google<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Want to hear something crazy? In 30 minutes, I can look at your competitor’s website along with your website and deploy a …

SEO

10 Tips for Making Your Small Business Stand Out on Social Media - Small Business Trends

Chances are, you use some type of social media or content strategy to market your small business. But since so many other businesses use those same …

Small Business

U.S. Court Sentences Multimillionaire Russian Hacker to a Record-Setting 27 Years | Inc.com

They say crime doesn't pay, but that's not necessarily true when you're a talented Russian hacker. Just ask Roman Seleznev, the 32-year-old master hacker who spent the past several years dividing his time between his homes in Vladivostok, Russia and Bali, Indonesia. In just two of those years, …

Secret Service

100 Business Ideas for You to Become Your Own Boss

For most of us nine-to-fivers, the idea of working for ourselves is a dreamy one indeed. Who doesn’t want to be one’s own boss, and to have a few …

Small Business

Social Customer Care Is The New Marketing

Just three weeks ago, approximately 4,000 people made their way to the San Diego convention center to attend Social Media Marketing World. Marketers from all over the world were there to learn about the latest ways social media can make money for their companies. The goal is to leverage these …

Public Relations

14 passive income ideas for earning money as you sleep

Passive income is defined by Wikipedia as “income resulting from cash flow received on a regular basis, requiring minimal to no effort by the …

How to Find Your Unique Selling Proposition (USP)

How to Find Your Unique Selling Proposition (USP)<p>Updated June 19, 2017<p>The Unique Selling Proposition, or Unique Selling Point or Unique Selling …

Quality Over Quantity: Repurpose Your Best Ideas and Distribute Them Far and Wide - Copyblogger

I hate to be the one to break this to you, but …<p>Your audience does not need your ideas.<p>Sorry to disappoint you.<p>It’s true though.<p>Your audience is …

Marketing

Is this the end of venture capital as we know it?

We are in a perverse moment in the global venture capital industry: VCs are fast coming to resemble private hedge funds, and the more money they are able to raise, the worse off startups are becoming.<p>Capital is flowing into funds of all types, yet the rate of investment is shrinking rapidly. This …

How to Dominate AdWords Using Close Variants

I hear it all the time: “Google AdWords is a waste of money.”You probably hear this too.And do you know what?I wholeheartedly disagree.While AdWords …

AdWords

7 Things to Outsource Immediately to Scale Your Business

Instead of wasting time and money on guessing and experimenting, outsource to an outside expert the conversion strategies you need.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>This article is included in</i> Entrepreneur Voices on Growth Hacking<i>, a new book containing insights from more</i> …

Small Business

Huh? Emails Without Subject Line Offer Get Higher CTO

Huh? Emails Without Subject Line Offer Get Higher CTO<p>advertisement<p>advertisement<p>According to new data from Yes Lifecycle Marketing’s cross-channel …

6 Great Business Models to Consider for a Startup

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>People often throw around the term business model in discussing startups.<p>But just what is a business model? Which ones work best and why? How do you know if your startup has the right one?<p>A business model explains which consumer pain your …

McDonald's

Lean Startup Is Dead -- Long Live Lean Startup

In a previous post, I wrote about how large companies are poised to be the greatest beneficiaries of the lean startup movement. We are entering an era of technology that is well suited to the resources that large companies have (i.e. The Third Wave). This next wave of technology will involve …

Product Management

The 5 Things No One Ever Tells You About Starting a Business | Inc.com

Entrepreneurship is experiencing a romantic renaissance of sorts, a startup spring if you will. Everyone wants to hang a shingle on the back of their budding unicorn. It's culture and it's growth and it's hustle. Starting a business today seems to look really good on a t-shirt. The CEO's and …

Entrepreneurship

10 Marketing Conferences Entrepreneurs Must Attend in 2017

Here are events where you will get the most bang for your buck.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I’m often underwhelmed by the conferences I attend. Many of the sessions I’ve sat in on over the past couple of years have regurgitated the same basic knowledge time and time …

Marketing

The 27 Worst Ways to Describe Yourself | Inc.com

When people describe you in certain ways, that's great.<p>When you describe yourself in those ways...um, no.<p>The following words and terms are--for the most part--great when people use them to describe you. Resist the urge to describe yourself in these ways, though. Some are cringe-worthy, while others …

Charisma

How to Validate Your Business Ideas Without Spending a Dime

Here are two extremely cheap (read: free) ways to test ideas.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Last night in the shower, you had an ingenious idea for a new business. You rushed to the desk to write it down, with water still dripping down your back. Your [insert the …

AdWords

LinkedIn’s newest feature lets recruiters find contractors

LinkedIn is making it easier for recruiters to find candidates that they want, no matter the position or type of employment. The Microsoft-owned company announced on Tuesday a contractor search filter to make it easier to identify candidates specifically interested in those roles. Now recruiters …

Why You Should Spend 80 Percent of Your Time on LinkedIn | Inc.com

If you are marketing your business online and you're not active on LinkedIn, chances are you are missing 80% of your leads.<p>LinkedIn recently shared some eye-opening statistics that should give you serious pause to consider the time and effort you spend (or don't spend) on the platform.<p>"Studies show …

Marketing

How to Find Your Ideal Customers on Social Media (Part 2) | Inc.com

Over 65% of people in the US are active social media users, and the stats are similar for other industrial nations. It's likely your customers are already on social media - so how will you reach them?<p>The great news is that most social media platforms offer a range of options for targeting and …

Marketing

The Best Advice We Heard in 2016

<i>By Jennifer Maerz, Contributing Editor of Lean Startup Co.</i><p>Reducing uncertainty is one of Lean Startup’s core tenets. We want to help you eliminate …

Marketing

Millennials' Second-Best Secret Is Out -- Their Love Affair With Email Marketing Just Got Deeper

So here's a secret that people in email marketing probably already know, particularly if they read this column. While we're all told that the areas …

Marketing

Behind the Scenes: How We’ve Built a $5M/Year Business in 3 Years With Content Marketing

We’re pulling back the curtain on three years of intensive learning and doing.<p>Last Thursday, I shared the story of how our startup almost died.<p>We …

10 Reasons Why Your Startup Idea Is Terrible And Won't Get Funded

As a venture capital and angel investor, I get bombarded with proposals to invest in startups. Many of them are terrible and just not fundable by angel investors or venture capital funds. Here are 10 common mistakes I have seen startups make that have resulted in their inability to raise</b> …

Venture Capital

Add ‘social media guru’ to your resume with the Social Media Marketing Course & Certification

Despite how often so many of us hit up Facebook and Instagram, it’s shocking how few people actually understand how to market products and services to customers on social media. You’ll be one of those skilled few — with the certification to prove it — once you’ve taken this Silicon Valley Social …

5 Tips to Launching Your First Paid Instagram Marketing Campaign

eMarketer found that social networks are almost reaching an advertising saturation point, with 88.2% of US companies using at least one major …

Marketing

8 Tips to Craft Compelling Copywriting For Your Mobile Visitors

Mobile marketing is a hot subject at the moment… Mobile is quickly becoming the most convenient and effective way to capture your target …