Akella Surya Kiran

5 Flips | 1 Magazine | 1 Like | 1 Follower | @soorrya | In search of nirvana in Digital

3 Ways to Monetize Large Ecommerce Sites

Is your ecommerce site getting its fair share of the $43 billion spent in online shopping each quarter? Not likely if you’re not actively monitoring your Key Performance Indicators (KPIs) such as cost per sale, cost per acquisition, and the lifetime value of a customer. One of the advantages of an …

It's Time to Stop Thinking Like Marketers

Marc Benioff's remarks at this year's Dreamforce event were all about customer-centricity. Putting the customer first.<p>It strikes me as odd that we've taken the old style of mass marketing, which itself has been competing for attention and eyeballs for years, and simply moved it over to digital …

How Starbucks Went Digital-- And Why You Should, Too (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As other companies struggle to adjust to an increasingly digital world, Starbucks stands out as a success story. A stunning 94 percent of all Facebook users are either a Starbucks fan or friends with one, according to digital-technology …

The Future of Auto Marketing Could Be a Little Creepy

If the automotive industry can be seen as a bellwether for digital marketing, get ready for some seriously precise targeting that straddles the line …