Soojee Ford

437 Flips | 18 Magazines | 16 Likes | 10 Following | 2 Followers | @soojeeford | Design Strategy @studiosoojee

The ultimate guide to proper use of animation in UX

Nowadays it’s hard to impress or even surprise with an interface animation. It shows interactions between screens, explains how to use the …

Material Design

5 Things I Wish I Knew Before Leaving Corporate Life And Starting My Own Business

<b>Part of the series “Leading Entrepreneurial Success Today”</b><p>I spent 18 years in corporate life, and experienced some great successes that I’m proud of. But I also faced some dismal failures. The failures weren’t around outcomes I generated, or projects I launched – those tended to go well. The …

Entrepreneurship

Ever Wonder Why Your Favorite Apps Are Starting to Look the Same? It Might Be a Good Thing.

Open Instagram, Airbnb, Apple Music, Twitter, Dropbox or Lyft and at first glance it might feel like it's hard to tell the difference between which app is which: big, bold headlines with rounded serif fonts; minimal black and white interfaces with lots of negative space; little to no color.<p>The …

Apps

These 3 Email Templates Have Helped Entrepreneurs Raise Millions

Email is still one of the most effective tools for startup fundraising. The question most have is what to send? This series of email templates make it super easy to leverage this free method of communication to raise the money entrepreneurs need to launch and fuel new ventures.<p><b><br>The Power of …

Entrepreneurship

How to Leverage Paid Social at Every Stage of the Customer Journey

With U.S. digital marketing spend climbing its way to a predicted $119 billion by 2021, marketers are tasked with determining where to spend that …

Marketing

10 Great Sites for UI Design Patterns

You don’t want to spend your whole life redesigning the wheel do you? No, neither do we. If you are looking for a design that solves a problem that …

UI Design

Infographic: The best words to grab audience attention online

Content might be king, but a well-written headline can be the crown jewel of your online marketing.<p>Whether you are posting industry insights on your …

Office Depot just opened a coworking space inside one of its stores. Take a look inside.

Office Depot is no longer just an office-supply store — now, one of its stores functions as an office, too.<p>Office Depot just launched its first coworking space in its Los Gatos, California, retail location. The coworking space, known as the Workonomy Hub, is the newest part of Office Depot's …

The 6 Ways to Grow a Company

The term “innovation” is often associated with geniuses turning startups into gold mines — the next Google, Apple, or Amazon, with products no one even knew they needed. Private equity firms place hundreds of little bets on these startups, hoping one produces a windfall that covers the rest. These …

Why This Consulting Firm Doesn't Have An Exit Strategy

For most professional services firms, sustained growth usually involves an acquisition or a transfer of ownership. Many founders in general have their eye on their end game in today’s fast-moving, milestone-driven, valuation-obsessed business environment. But for Bruce Ballengee, CEO and cofounder …

Business

6 Free UX Design Courses From Top Universities Worldwide

To master UX skills requires adequate guidance from industry professionals. Here are 6 UX design courses from top universities, all FREE!<p>This article …

WTF is a GDPR consent string?

Anyone who has their nose to the data-privacy law grindstone — and who doesn’t, really? — get ready to hear a new term bandied about: consent string. …

5 Ways to Humanize Platforms and Develop a Deeper Connection With Consumers

Building an ecosystem that supports connected experiences is technologically complex and strategically multifaceted—but, ultimately, it’s about …

Why User Experience Design Is So Hard for Brands to Get Right

At Nike’s new concept store in West Los Angeles, the digital and the physical converge.<p>Nike by Melrose’s 4,557 square feet of retail space is …

4 Lessons to Remember Before Rebranding Your Business

There are many reasons to rebrand your business. It could be anything from updating your logo and design themes to be more modern, to reinventing …

21 Books Highly Recommended by Successful Executives

Looking for a good title to pick up? Here's where to start.<p>Whether you like to listen to audiobooks during your commute or spend your free time gaining new perspectives within the pages of hard copy, voracious readers are always looking for something good to consume. Here are nearly two dozen ideas …

Why Millennial Leaders Are Driving For Business Purpose Over Profit

The conversation around millennials is old news, right? We’ve heard everything we need to know about the work ethic of this oftentimes perplexing generation, their obsession with technology and seeming inability to form real relationships or stick to one job.<p>When Gen Z are coming—due to account for …

Brookings Institution

6 Free UX Design Courses From Top Universities Worldwide

To master UX skills requires adequate guidance from industry professionals. Here are 6 UX design courses from top universities, all FREE!<p>This article …

Infographic: 44 words and phrases that are killing your message

For good writing, less is often more.Disposable comments and trivial remarks make reading more difficult for your audience and muddy the meaning of …

Universal Music Group: Redesigning a UI/UX Concept

We are checking out this UI/UX concept by Alexsander Barhøn of the current Universal Music Group site. First of all, I love the UI approach with what …

House in Minamiyukigaya by Hugo Kohno Architect Associates

House in Minamiyukigaya is a minimal home located in Tokyo, Japan, designed by Hugo Kohno Architect Associates. The building contains two independent …

Architecture

“Time Banking” Is Catching On In the Digital World

Uh oh. Your garbage disposal is broken. Time to call the plumber, and shell out for a couple hours of service, right?<p>What if there was a different …

Ban These 5 Words From Your Corporate Values Statement

Practically every organization today has a set of core values that ideally function as the “operating instructions” of the company. The goal of articulating the essential and enduring principles of your organization is to inform, inspire, and instruct the day-to-day behaviors of everyone who works …

Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

If your customer retention strategy relies on “buying” loyalty with rewards, rebates, or discounts, it is coming at a high cost. And these days, it could also mean that you’re giving up something priceless: your relevance.<p>That’s because the “loyalty era” of marketing, as we’ve known it, is waning. …

3 Ways to Overcome a Bad Procrastination Habit

The early bird gets both the worm and a pat on the back.<p>As an entrepreneur, there are certain times in your life that you will never forget: your first sale, your first customer review, and sometimes even the day you landed the client of your dreams.<p>They're just like those small moments you …

Why More Americans Are Breaking $1 Million As One-Person Businesses

Searching for colorful napkins and cups to liven up their next bash, hosts all over the country turn to Party Innovations, a one-man internet store. The thriving shop enables Jeff Sadowsky, a New York City dad, to generate over $1 million in annual revenue per year.<p>When Sadowsky, a former computer …

Entrepreneurship

A hot startup raised $66 million in 5 days using these 24 slides

Tech investors are throwing money at Front, a five-year-old startup that aims to change the way teams get work done. The startup makes a shared-inbox app that lets teams handle messages from email, texts, Slack, and social media, all in one place.<p>This year, Mathilde Collin, the 28-year-old …

If You Care About Data, Change These 15 Default Privacy Settings Right Now

Say no to defaults.<p>On the Internet, the devil's in the defaults.<p>You're not reading all those updated data policies flooding your inbox. You probably …

Surreal Imagery by Yuni Yoshida

Discover the colorful world of art director Yuni Yoshida.Yuni Yoshida is a Japanese graphic designer and art director who’s best known for a colorful …

Jane Lu knows how to talk to millennials -- here's why she chooses video to reach them

Knowing your customer and how to connect with them is more important for a business than ever before.<p>Technology has given consumers more platforms to …

Customers