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A Month-by-Month Strategy to Reinvent Your Personal Brand

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As we start a new year, many of us are turning to our goals, from losing weight to reconnecting with long-lost friends. I enjoy motivational goals but appreciate an action plan to make them come to life. If building up your reputation and …

8 Essential Branding Steps For Your Business - #infographic

An often overlooked but crucial aspect of starting a business is defining and developing your brand from the get-go.<p>In the spirit of new beginnings, …

How to Start a Company for Less Than $10,000

The people behind these success stories started out with practically nothing. This is how they did it--and how you can, too.<p>If you think the only thing keeping you from entrepreneurial greatness is a killer VC pitch and a few million dollars in seed funding, we've got good news and bad news for …

My Startup Grew from 30 to 300 Employees in a Year: What I Learned Along the Way

A steep growth curve requires an even steeper learning curve. Here is what I learned growing my startup 10x in a calendar year.<p>Once you've figured out the math behind what it takes to grow your business and you are ready to hire world-class, how do you speed scale your startup so you can grow and …

Top 7 Soft Skills Of Successful Entrepreneurs

In the United States, successful entrepreneurs come from a wide range of cultural backgrounds and therefore bring different skill strengths to the …

2 Ways Quizzes Create Surprising Online Marketing Opportunities

When something goes viral on the Internet, it gains a reach that would cost millions to achieve through paid advertising. Even better, viral content is often free or, at least, very affordable. No one has figured out how to make a piece of content into a phenomenon on demand, but there are some …

Viral Marketing

Want to be the next Mark Zuckerberg? Dream on

<b>(CNN) —</b> These days, Silicon Valley is hot and Wall Street is not.<p>There's a tech bubble and no one knows when exactly it will pop. We have sky-rocketing valuations like Airbnb ($13 billion), Uber ($41 billion), Snapchat ($10 billion), Dropbox ($10 billion) and so on.<p>College students think tech is …

7 Top Trends in Venture Capital

As managing partner of Blumberg Capital, David Blumberg is a respected investor, with two decades of experience investing in early-stage tech startups.<p>As managing partner of Blumberg Capital, David Blumberg is a respected investor, with two decades of experience investing in early-stage tech …

In One Slide, Box Explains What Everybody’s Getting Wrong About The Company

The offering wasn't all that impressive, as Box valued its business at around $1.5 billion — about two-thirds of what it was worth in July.<p>Some of Box's biggest critics argue the lowered valuation is due to the nature of online storage business: it's increasingly becoming commoditized, with …

The Most Entrepreneurial Group in America Wasn't Born in America

Immigrants now launch more than a quarter of U.S. businesses. All entrepreneurs should welcome reform that would make it easier for this class of strivers to stay--and succeed.<p>Derek Cha arrived in America as a 12-year-old with his parents and three siblings. They came for familiar reasons: "In …

10 ways start-ups can benefit from social media

<b>Nobody knows your business better than you. Do know that you need to be closely involved with the social media efforts for your start-up. It is not</b> …

Should you be an angel investor?

What are your chances of investing in a Unicorn?<p>I'm going to guess there are probably 10,000 projects angel funded in technology per year (say 5x the …

Three ex-Google engineers have created a Microsoft Surface clone

Naturally, it runs Android<p>Microsoft’s Surface tablet has inspired a few clones during its short history, but the latest rip off comes from three ex-Google engineers. Jeremy Zhou, David Ko, and Ben Luk used to work on products like Google Maps and search at the web giant, and formed Jide Technology …

3 Tips for CEOs to Maximize Business Success In The New Year

The New Year is a good time to start forming habits that can benefit your company, whether 2015 marks your second or thirty-second year of business. The first few weeks of a new year is a timely opportunity to reflect on your company’s strengths and weaknesses, to recommit to practices that work …

3 Things to Know Before Undergoing a Rebrand

As the new year has quickly snuck up on us, the pursuit for inspired new beginnings has begun. Right and left, we see the gyms filling up with people …

Adam Cahan Brings Start-Up Mentality To Yahoo! Mobile Growth Plans

<b>A Series of Forbes Insights Profiles of Thought Leaders Changing the Business Landscape: Adam Cahan, Senior Vice President of Mobile and Emerging Products, Yahoo!…</b><p>Adam Cahan knew he had his work cut out for him when he joined Yahoo! four years ago through the acquisition of IntoNow, a company for …

Importance of Color in Brand Identity

Advertise here with BSA<br>TweetMany companies can easily be recognized by the colors they use to represent their brand. From the UPS brown to the …

4 Ways to Market Your Business for Free

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Ask any entrepreneur that’s just starting out what the most difficult aspect of their business is and they’ll likely point you to the challenge of reaching and retaining customers. Yes, marketing a new business or product can be a time …

5 Characteristics of Entrepreneurial Spirit

The Entrepreneurial Spirt isn't something you are taught, it's something you must develop within yourself.<p>There are some characteristics in work and life that you just can't teach. They form from within and over time, they become part of who we are.<p>One of those characteristics is the …

3 Secrets From a Chess Master Who Built One of the Fastest-Growing Companies in the U.S.

Business is no game, but these chess lessons can help you stay ahead of the competition.<p>Before founding one of the fastest-growing companies in the U.S., Josh Manion was an international chess master and ranked among the top 80 players in the U.S.<p>Manion attributes much of the success with his …

8 Trademark Habits of Successful Entrepreneurs

While we often use the terms interchangeably, there are slight differences between entrepreneurs and small business owners. Most entrepreneurs are small business owners, but not all small business owners are entrepreneurs.<p>Most entrepreneurs (often in the tech world) innovate, create, and are …

Entrepreneurship

VC in 2015: Katherine Barr of Mohr Davidow on the Need to Talk About Challenges

Venture capital exploded in 2014, with bigger deals and more eye-popping valuations than anytime since the dot-com boom. So what happens next, and which opportunities will define 2015?<p>We asked several venture capital investors to reflect on the past year and give us their outlook for the next 12 …

Read How Entrepreneurs Got Their First 3 Customers

Sure, you’ve finalized a great service or product, but how are you going to attract your first customers or users? For many startups, after the …

Many Entrepreneurs Are Too Busy, But Not Productive

If you define your self-worth as an entrepreneur by how busy you are, it’s time to find another lifestyle. We all know people who are extraordinarily busy, but never seem to accomplish anything. For survival, entrepreneurs need to be all about accomplishing results that matter for themselves, their …

How To Boost Confidence When Seeking Funding For Your Startup

These days, the option of seeking outside funding to grow a business makes a lot sense for entrepreneurs, especially when you consider the following statement published in a recent Statista.com report:<p>“According to Thomson Reuter data published by PricewaterhouseCoopers, venture capital funding in …

Investing

Why Branding Matters More to Employees Than to Customers

A few years ago, I came up with the concept of underbranding, or the concept of focusing more attention on the elements that underlie your company’s brand. It was – and still is – little more than a loose concept, but perhaps you will turn it into something more.<p>UnderBranding begins with three …

7 Questions To Evaluate Your Business Performance And What Needs To Change

To get yourself in the right frame of mind for a new year, and new challenges, if you are an entrepreneur, running a business, or managing a project, consider these 7 questions to check progress and help you stay ahead of the game:<p><b>1/ Am I hiring or Firing?</b><p>Your working life no doubt feels like a …

The Secret to Business Success That Many Entrepreneurs Forget

Marketing is vital, but it won't accomplish much without a system for keeping your products and services relevant. This expert can show you how.<p>We spend a lot of time in this column talking about how to get people to notice and buy whatever it is you're selling. However, when you focus on marketing …

Five best ways to get your brand noticed in 2015

It is important to properly allocate resources for a cross-channel strategy that aligns with your overall business objectives. Every solid PR plan starts with a cohesive strategy. To ring in the new year, here are the top five key ideas to consider when creating a proactive digital communications …

Public Relations