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A Month-by-Month Strategy to Reinvent Your Personal Brand

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As we start a new year, many of us are turning to our goals, from losing weight to reconnecting with long-lost friends. I enjoy motivational goals but appreciate an action plan to make them come to life. If building up your reputation and …

Public Relations

8 Essential Branding Steps For Your Business - #infographic

An often overlooked but crucial aspect of starting a business is defining and developing your brand from the get-go.<p>In the spirit of new beginnings, …

How to Start a Company for Less Than $10,000 | Inc.com

Looking to launch? Do show off your work--and follow these other tips to start up cheaply<p><b>Do give away samples.</b> When Ginny Simon was launching the organic foods company Ginnybakes, she gave out cookies and snack bars wherever she went, from her yoga studio to her hair salon. Proprietors began …

Small Business

My Startup Grew from 30 to 300 Employees in a Year: What I Learned Along the Way | Inc.com

Once you've figured out the math behind what it takes to grow your business and you are ready to hire world-class, how do you speed scale your startup so you can grow and thrive?<p>In the calendar year of 2014, my startup Porch.com went from a startup of around 30 employees to well over 300. Scaling …

Employment

Top 7 Soft Skills Of Successful Entrepreneurs

In the United States, successful entrepreneurs come from a wide range of cultural backgrounds and therefore bring different skill strengths to the …

2 Ways Quizzes Create Surprising Online Marketing Opportunities

When something goes viral on the Internet, it gains a reach that would cost millions to achieve through paid advertising. Even better, viral content is often free or, at least, very affordable. No one has figured out how to make a piece of content into a phenomenon on demand, but there are some …

Marketing
Startups

7 Top Trends in Venture Capital | Inc.com

As managing partner of Blumberg Capital, David Blumberg is a respected investor, with two decades of experience investing in early-stage tech startups. I recently interviewed him on the top trends affecting venture capital in the current market. His uncanny insights into upcoming trends could be of …

Internet of Things

In One Slide, Box Explains What Everybody’s Getting Wrong About The Company

The offering wasn't all that impressive, as Box valued its business at around $1.5 billion — about two-thirds of what it was worth in July.<p>Some of Box's biggest critics argue the lowered valuation is due to the nature of online storage business: it's increasingly becoming commoditized, with …

Regulation

The Most Entrepreneurial Group in America Wasn't Born in America | Inc.com

The arguments against low-skilled immigrants are familiar: They take American jobs, gobble up government handouts, and wreck communities. But research by the AEI, the Partnership for a New Economy, and others shows that the majority of low-skilled immigrants are a lot more like Derek Cha's …

Immigration

10 ways start-ups can benefit from social media

<b>Nobody knows your business better than you. Do know that you need to be closely involved with the social media efforts for your start-up. It is not</b> …

Should you be an angel investor?

Angel investing is hugely appealing to many people because it has the promise of mind-boggling returns. There are a ton of stories about people …

Venture Capital

Three ex-Google engineers have created a Microsoft Surface clone

Naturally, it runs Android<p>Microsoft’s Surface tablet has inspired a few clones during its short history, but the latest rip off comes from three ex-Google engineers. Jeremy Zhou, David Ko, and Ben Luk used to work on products like Google Maps and search at the web giant, and formed Jide Technology …

Android News

3 Tips for CEOs to Maximize Business Success In The New Year

The New Year is a good time to start forming habits that can benefit your company, whether 2015 marks your second or thirty-second year of business. The first few weeks of a new year is a timely opportunity to reflect on your company’s strengths and weaknesses, to recommit to practices that work …

Google Play

3 Things to Know Before Undergoing a Rebrand

As the new year has quickly snuck up on us, the pursuit for inspired new beginnings has begun. Right and left, we see the gyms filling up with people …

Adam Cahan Brings Start-Up Mentality To Yahoo! Mobile Growth Plans

<b>A Series of Forbes Insights Profiles of Thought Leaders Changing the Business Landscape: Adam Cahan, Senior Vice President of Mobile and Emerging Products, Yahoo!…</b><p>Adam Cahan knew he had his work cut out for him when he joined Yahoo! four years ago through the acquisition of IntoNow, a company for …

Advertising
Graphic Design

4 Ways to Market Your Business for Free

CEO and Founder of Tack<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Ask any entrepreneur that’s just starting out what the most difficult aspect of their business is and they’ll likely point you to the challenge of reaching and retaining customers. Yes, marketing a new business or …

Small Business

5 Characteristics of Entrepreneurial Spirit | Inc.com

There are some characteristics in work and life that you just can't teach. They form from within and over time, they become part of who we are.<p>One of those characteristics is the entrepreneurial spirit.<p>It develops in the individuals who demonstrate a true passion for building something great from …

Entrepreneurship

3 Secrets From a Chess Master Who Built One of the Fastest-Growing Companies in the U.S. | Inc.com

Manion attributes much of the success with his business, digital-marketing platform Ensighten--which claimed the 172 spot on last year's Inc. 5000--to his involvement with chess. He applies many of the lessons learned from the game to guide his business.<p>"Chess was instrumental in establishing the …

Entrepreneurship

null | Inc.com

While we often use the terms interchangeably, there are slight differences between entrepreneurs and small business owners. Most entrepreneurs are small business owners, but not all small business owners are entrepreneurs.<p>Most entrepreneurs (often in the tech world) innovate, create, and are …

Entrepreneurship

VC in 2015: Katherine Barr of Mohr Davidow on the Need to Talk About Challenges

Venture capital exploded in 2014, with bigger deals and more eye-popping valuations than anytime since the dot-com boom. So what happens next, and which opportunities will define 2015?<p>We asked several venture capital investors to reflect on the past year and give us their outlook for the next 12 …

Venture Capital

Read How Entrepreneurs Got Their First 3 Customers

Sure, you’ve finalized a great service or product, but how are you going to attract your first customers or users? For many startups, after the …

Customers

Many Entrepreneurs Are Too Busy, But Not Productive

If you define your self-worth as an entrepreneur by how busy you are, it’s time to find another lifestyle. We all know people who are extraordinarily busy, but never seem to accomplish anything. For survival, entrepreneurs need to be all about accomplishing results that matter for themselves, their …

How To Boost Confidence When Seeking Funding For Your Startup

These days, the option of seeking outside funding to grow a business makes a lot sense for entrepreneurs, especially when you consider the following statement published in a recent Statista.com report:<p>“According to Thomson Reuter data published by PricewaterhouseCoopers, venture capital funding in …

Small Business

Why Branding Matters More to Employees Than to Customers

A few years ago, I came up with the concept of underbranding, or the concept of focusing more attention on the elements that underlie your company’s brand. It was – and still is – little more than a loose concept, but perhaps you will turn it into something more.<p>UnderBranding begins with three …

7 Questions To Evaluate Your Business Performance And What Needs To Change

To get yourself in the right frame of mind for a new year, and new challenges, if you are an entrepreneur, running a business, or managing a project, consider these 7 questions to check progress and help you stay ahead of the game:<p><b>1/ Am I hiring or Firing?</b><p>Your working life no doubt feels like a …

The Secret to Business Success That Many Successful Entrepreneurs Forget | Inc.com

We spend a lot of time in this column talking about how to get people to notice and buy whatever it is you're selling. However, when you focus on marketing as single-mindedly as I tend to do, it can be easy to lose sight of a certain central business truth: No matter how good your marketing is, you …

Innovation

Five best ways to get your brand noticed in 2015

It is important to properly allocate resources for a cross-channel strategy that aligns with your overall business objectives. Every solid PR plan starts with a cohesive strategy. To ring in the new year, here are the top five key ideas to consider when creating a proactive digital communications …

Public Relations