Sonya Misquitta

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Inside the Invisible but Influential World of Scent Branding

Scented environments have been shown to reduce typos made by office workers; improve the perception of product quality; increase purchase intent, average unit sales, and duration of a retail visit or stay among consumers; and boost the willingness of consumers to pay more for a product.<p>But from …

South Beach

Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

If your customer retention strategy relies on “buying” loyalty with rewards, rebates, or discounts, it is coming at a high cost. And these days, it could also mean that you’re giving up something priceless: your relevance.<p>That’s because the “loyalty era” of marketing, as we’ve known it, is waning. …

Customer Experience

The blind judo stars of India

In rural India, young women with visual impairments are seizing the opportunity to learn the techniques of self-defence.<p>Their disabilities mean that they are often most at risk from physical and sexual abuse, and many are unable to leave their homes unaccompanied. By becoming able to defend …

India

An ancient rainforest in Kerala teaches us what we’re losing out on in our lonely cities of concrete

Rainforests, millions of years old and one of the most diverse communities on earth, are crucial for our survival.<p>It was a bright morning in late …

How air pollution increases India’s burden of disease

Delhiites are a beleaguered lot and a degree of resignation characterizes the popular response to this health crisis. Photo: Bloomberg<p>I have just …

To avoid a C-section at the end of my pregnancy, I went from hospital to hospital

A woman’s tale of having to meet at least four doctors in a quest for a natural birth.<p>After having been married for eight years, I recently gave …

The Indian women eating with their families for the first time

<b>Meals have a way of bringing families together. As food is laid out, everyone gathers round the table, conversation flows and families bond.</b><p>But traditionally, eating together has not been encouraged in India. Men and children are fed first and only then can women sit down to eat.<p>But in millions of …

Nutrition

I’m A Hiring Manager—Here Are Five Questions I Always Ask Job Candidates

With the right questions, there’s a lot you can tell about a candidate in just half an hour.<p>Job interviews can be really unpleasant for interviewers and candidates alike. A 30-minute chat sandwiched between a busy hiring manager’s afternoon meetings isn’t always the best way to get to know …

Employment

Try These Resume Templates For Every Stage Of Your Career

Try these eight tips to highlight your strengths right at the top of your resume, no matter where in your career you might be.<p>You know you’re supposed to tailor your resume for every job you apply to. But while that’s true, there are a few changes you can make to your resume depending on your …

Employment

Never, Ever Take A Job Before Asking These Ten Questions

Dear Liz,<p>I quit my job yesterday. I only kept the job for seven weeks.<p>I was the Controller, reporting to the CFO. The job itself was fine.<p>My problem was the COO, who was not even my boss.<p>The COO of that company is an idiot and a bully. He made a big deal about my working hours.<p>He told me “It’s a …

Employment

Electric cars could breach Maruti Suzuki fortress

PM Narendra Modi’s think-tank Niti Aayog in May published a detailed plan showing that the country could get electric up to 44% of all vehicles by …

Tired Of Tossing Your Phone Every Few Years? This Startup Has A Solution

The Remakery doesn’t just repair stuff. It teaches people to repair stuff.<p>It’s often more expensive to get a gadget or piece of clothing fixed than it is to simply buy a new one. This phenomenon is partially due to companies designing products so that consumers are incentivized to buy new rather …

Repairs

Calling your husband by name for the first time

<b>Millions of Indian women have never used their husband's name - it's a way of showing their respect for him. The tradition is strictly observed in rural areas, though much less so in cities. Now, however, some campaigners are urging women in villages to give it up too.</b><p>What's in a name? A lot, if …

India

The Most Crucial Design Job Of The Future

What is a data ethnographer, and why is it poised to become so important?<p>If artificial intelligence has any hope of expanding our understanding of the world, rather than simply reflecting old biases, it needs radical transparency. What does that mean? In part, it’s about giving consumers access to …

Artificial Intelligence

Strategic Choices Need to Be Made Simultaneously, Not Sequentially

The CEO of a large Australian company called me to relay a particular strategy development problem his firm was facing, and ask for my advice. The company was an eager user of my “cascading choices” framework for strategy that I have used for decades and written about extensively, most prominently …

Management

Liberal Arts Majors Are the Future of the Tech Industry

Alexei Vella<p>College students who major in the humanities always get asked a certain question. They’re asked it so often—and by so many people—that it should come printed on their diplomas. That question, posed by friends, career counselors, and family, is “What are you planning to do with your …

Humanities

How Corporate Values Get Hijacked and Misused

Leaders know company value statements often become nothing more than cosmetic window dressing. What appears less common is their understanding of the destructive consequences of allowing that to happen. They reflexively grasp for the culture lever, assuming the act of crafting and publishing a set …

Posters

LinkedIn Data Reveals The Hottest Companies To Work For Right Now

Americans want to work for big companies with better benefits and work/life balance.<p>Thanks to plenty of research, we know that more than half of American workers are burned out or just not into their jobs and would happily jump ship to work at a company with a better culture (and a bigger …

Employment

How Stay-at-Home Parents Can Transition Back to Work

The vast majority of people who take time off to raise children (or other caregiving work) would ultimately like to return to the workplace. But transitioning back isn’t so easy. Research by the Center for Talent Innovation shows that only 73% of highly qualified women who wanted to return to work …

Employment

The Fatal Interview Mistake 90% Of Job Seekers Make

Dear Liz,<p>I’m job-hunting and I’m getting very frustrated. I can get job interviews without much trouble.<p>When I had three interviews lined up in a two-week period last month I thought “I won’t be unemployed for much longer!”<p>I had the three interviews and I haven’t heard anything back. All three …

Customer Service

To Ace Your Job Interview, Get into Character and Rehearse

You’ve landed an interview for the job of your dreams. You’re ideally suited for the position, and your resume is bulletproof. You’ve researched the company, the culture, the job, and the person who will be interviewing you. (Thank you, LinkedIn.) You’ve got your answers ready and selling points …

Employment

What to Do About Mediocrity on Your Team

The toughest test of a manager is not how they deal with poor performance — it’s how they address mediocrity.<p>I’ve been struck over the years watching executives opine in public about the need for “accountability” and “high performance,” then complain helplessly in private about one or two middling …

Ellen Johnson Sirleaf

Global Consultancies Are Buying Up Agencies and Reshaping the Brand Marketing World

In the waning weeks of 2015, Mike Barrett, president of San Francisco agency Heat, and his partners, John Elder and Steve Stone, faced the biggest …

EA Sports

Airbnb’s CMO Wants to Redefine Experiential Marketing With the Company’s New Offering

Thursday, at its Airbnb Open event in Los Angeles, Airbnb CEO Brian Chesky revealed that the company is fundamentally changing. In adding experiences …

Advertising Industry

These 2 Agency Execs Are Getting Schooled in Programmatic as Google’s Newest ‘Interns’

A few months ago, BBDO San Francisco's CEO Jim Lesser was chatting with executive creative director Matt Miller about the agency's upcoming summer …

Advertising Industry

Corporations Need a Better Approach to Public Policy

All companies that operate internationally face a striking dual challenge in dealing with public policy: Nations across the globe enact an ever-changing, ever-expanding array of detailed legislation and regulation to protect workers, consumers, investors, and the public welfare, and these diverse …

Management

Crisis Experts Say WPP May Have Been Too Hasty in Defending JWT’s Accused CEO

When JWT's global spokeswoman filed a discrimination case against her own agency this month, parent company WPP quickly issued a statement saying its …

Public Relations
Marketing

Netflix takes aim at emerging markets, with India in the bull’s eye

India is an enticing prospect for many digital content brands today. With nearly a sixth of the world’s population and a rapidly growing number of …

Emerging Markets