Alpha Universe

Be Unstoppable. Be You. Be Alpha.

By Sony

Alpha Female Update: Growing Wings & Taking Off
alphauniverse.com - Michaela Ion
The best description of our Alpha Female Creator-in-Residence program I’ve heard so far came from Cristina Mittermeier, in a conversation we were …
Social Media
The PRO-Files: Why You Might Want To Rethink Your Instagram Strategy
alphauniverse.com - William Sawalich
Cutting through the noise in the crowded social media marketplace is daunting. For many professional photographers, Instagram has become a natural …
Kauai
Behind The Shot: Waiting For The Waimea Rainbow
alphauniverse.com - Alpha Universe
To take a great landscape photo, two of the most important personality traits to have are patience and faith. The best landscapes aren’t just about …
General Motors
The Sony Alpha Imaging Collective Is In Japan
alphauniverse.com - Alpha Universe
This week members of the Alpha Imaging Collective are off to Japan to explore the streets of Tokyo and Kyoto. While in search of the famous …
What’s In My Bag: Jessica Hirsch's (@cheatdayeats) Kit For Standout Food Photos & Videos
alphauniverse.com - Jessica Hirsch
Jessica Hirsch (@CheatDayEats and @YourRoomService) is a New York-based photographer and member of the Sony Alpha Imaging Collective. She travels the …
Sony
All About Alpha Lenses – Alpha Studio Live Session March 19…Register Now
alphauniverse.com - Alpha Universe
On Tuesday, March 19 at 6 p.m. we will host Part Two of a three-part Alpha camera and lenses tutorial with Sony's expert trainer, Amy Koppmann. Part …
Instagram
Instagram Follow Friday – March 15, 2019
alphauniverse.com - Alpha Universe
The Ides Of March doesn’t only have to be about the bloody assassination of Julius Caesar. In this week’s Instagram Follow Friday, you’ll find a …
Time-lapse Photography
Drew Geraci On Timelapse With The Sony α6400’s Internal Intervalometer
alphauniverse.com - Alpha Universe
The α6400 is the latest addition to Sony’s APS-C sensor E-mount mirrorless camera lineup, and the firmware upgrade in this camera has something …
The PRO-Files: Hold On Loosely...One Pro Photographer's Guide To Success
alphauniverse.com - William Sawalich
When I recently called acclaimed music photographer and Sony Artisan Chad Wadsworth for some business advice, I received an unexpected response. “I …
Sony
All About Alpha Cameras – Alpha Studio Live Session March 14…Sign Up Today
alphauniverse.com - Alpha Universe
This month we will be hosting a three-part Alpha camera and lenses tutorial with Sony’s very own expert trainer, Amy Koppmann. The series kicks off …
The White House
How The New York Times' Doug Mills Captures The White House
alphauniverse.com - Christopher Robinson
Working in the White House is a unique job for any photographer, to say the least. Having a ringside seat to the leaders of the world and …
Photographers
Alpha Female: Opening Doors In NYC
alphauniverse.com - Michaela Ion
One of the elements built into the Alpha Female Creator-in-Residence program is networking. In other words, meeting people who make decisions and …
Sony
What’s In My Bag: How A Portrait Photographer Creates Her Signature Moody Style
alphauniverse.com - Ashley Brehm
Ashley Brehm (@ashleyinwanderland) captures her subjects’ emotions in a look that’s immediately recognizable. Brehm , who has only been working as a …
Sony
Lens Rentals Tests Sony 135mm G Master “This is the sharpest lens we’ve ever tested. Period.”
alphauniverse.com - Alpha Universe
The announcement of the new Sony 135mm f/1.8 G Master lens brought in a wave of first reviews that reveled over its sharpness, speed and overall …
Street Photography
Instagram Follow Friday – March 8, 2019
alphauniverse.com - Alpha Universe
In celebration of International Women’s Day, this week’s Instagram Follow Friday highlights several great female Sony photographers whose photos on …
Photographers
Celebrating Alpha Females On International Women’s Day
alphauniverse.com - Alpha Universe
International Women’s Day is an important celebration of all that women have achieved across the globe. Female photographers everywhere have joined …
Shutter Speed
10 Tips For Dreamy Forest Photos
alphauniverse.com - Ellen Borggreve
Forests are often considered difficult to photograph. Because they are naturally chaotic and imperfect, it can be hard to take a picture that truly …
Sal
Alpha Collective's ErinOutdoors Explores Kenya...With Ethics In Mind
alphauniverse.com - Alpha Universe
Two Alpha Collective members have worked together to create AdoramaTV’s latest series, “My Travel Diary: Kenya.” Produced by Sal D’alia (@timbuz) and …
Sony Photographers Explore Hawaii – Finding Community Along The Way
alphauniverse.com - Alpha Universe
Five winners of the #BeAlphaChallenge had the unique opportunity to journey to the Hawaiian Islands with members of the Alpha Imaging Collective. …
Are You Ready To Be A Versatile Photographer?
alphauniverse.com - William Sawalich
In baseball, it’s said that the most successful players are the “five-tool” athletes who hit for power, hit for average, throw well, run well and …
Cameras
Jason Vong's Sony α6400 Setup Guide
alphauniverse.com - Alpha Universe
Earlier this year, Sony announced an addition to the APS-C sensor E-mount mirrorless camera lineup – the α6400. Boasting a new autofocus system that …
MacBook Pro
What’s In My Bag: @brotherside’s Kit For Dreamy Cityscapes & Landscapes
alphauniverse.com - Boris & Sandro Erceg
Brothers Boris and Sandro Erceg post dreamy cityscapes and urban environments to their popular Instagram account @brotherside. Using their Sony Alpha …
Awards
Nadav Kander Receives Outstanding Contribution To Photography Award
alphauniverse.com - Alpha Universe
Copyright: © Nadav Kander, Priozersk XIV (I Was Told She Once Held An Oar), Kazakhstan 2011. Courtesy of Flowers GalleryLONDON: March 5, 2019: The …
Instagram
Instagram Follow Friday – March 1, 2019
alphauniverse.com - Alpha Universe
The continued growth of the Be Alpha movement is apparent as you scroll through #BeAlpha on Instagram. Each day, Sony photographers tag their photos …
CES
Now On YouTube, New 135mm f/1.8 GM, Sony Artisans Share Inspiring Insights & More
alphauniverse.com - Alpha Universe
Learn more about the new Sony FE 135mm f/1.8 G Master lens, see Sony Artisans share their knowledge at the 2019 Consumer Electronics Show and follow …
Hands-On Review Of The New 135mm f/1.8 G Master For Portraits, Weddings...And Sports!
alphauniverse.com - Patrick Murphy-Racey
For me, lenses are like people. Each has a slightly different character. Some are fun to shoot with, some are serious, some are really intense and …
Sony
Sony Introduces New Remote Commander With Bluetooth Wireless Technology
alphauniverse.com - Alpha Universe
SAN DIEGO — February 26, 2019 — Sony Electronics Inc. has today introduced a new Wireless Remote Commander (model RMT-P1BT) via Bluetooth® wireless …
Sony
135mm f/1.8 G Master: The First Photos
alphauniverse.com - Alpha Universe
The 135mm f/1.8 G Master lens is the latest addition to Sony's E-mount lens lineup, and it's one that photographers are excited about. Several …
Sony
Sony Announces 135mm F/1.8 G Master Lens
alphauniverse.com - Alpha Universe
Sony Electronics Inc. Announces New Full-frame 135mm F1.8 G Master™ Prime Lens with Stunning Resolution and Bokeh, Excellent AF PerformanceSAN DIEGO …