Sonny Lianto

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Five Digital-Marketing Predictions That Fizzled In 2014

’Tis the season to wax poetic about the year we are leaving behind and to make grandiose predictions about the year ahead. While I enjoy these endeavors as much as anyone, isn’t it a lot more fun to analyze the projections that went bust?<p>Last January, there was a blizzard of buzz about digital …

The 20 Best Ads Of 2014

And so it was in advertising–a fantastic year, and a wretched year.<p>One one hand, it’s easy to see how an ordinary Internet-using human would come …

Advertising

Five tech disruptions set to shape advertising in 2015 | Marketing Magazine

<b>Mitch Waters, ANZ director of Adap.tv, tells us what we should expect from disruptive advertising technology in the coming year.</b><p>While the term …

Build an Innovation Engine in 90 Days

Practically every company innovates. But few do so in an orderly, reliable way. In far too many organizations, the big breakthroughs happen despite the company. Successful innovations typically follow invisible development paths and require acts of individual heroism or a heavy dose of serendipity. …

What Frugal Innovators Do

Frugal innovation is more than a strategy. It denotes a new frame of mind: one that sees resource constraints not as a liability but as an opportunity — and one that favors agility over efficiency. Frugal organizations don’t seek to wow customers with technically sophisticated products, but instead …

What to Do If You’re Smarter than Your Boss

You want to work for a great boss — someone you can respect and learn from. But what if your manager isn’t good at his job? What if you’re more competent or have greater skills? Should you be raising a ruckus or keeping your head down? And how do you get what you need without making your boss look …

Getting People to Believe in Something They Can’t Yet Imagine

What would you do if you had a working prototype of a revolutionary tablet computer that was receiving rave reviews well before Apple came out with its iPad? Cancel further funding for the project in favor of developing an updated version of an existing company product? In hindsight that seems …

Stop Believing That You Have to Be Perfect

The value of failure has become a mantra in Silicon Valley, with the rise of events like FailCon, a conference “for startup founders to study their own and others’ failures and prepare for success.” Failure, the thinking goes, is an intense form of hands-on education that — when done right — …

Case Study: Second Thoughts About a Strategy Shift

Augustín Rey, a celebrated European businessman and the new <i>presidente</i> of the century-old retailer Emilia, drove an SUV full of teenagers into the Spanish city of León to show them the revolution firsthand.<p>A few hours earlier he had been visiting close friends, Camilo and María Veiga, in their home …

When Start-ups Should (and Shouldn’t) Partner with Industry Leaders

The hard work and dedication you’ve devoted to your startup has finally paid off; your industry’s largest incumbent has invited you to join it as a partner and key supplier. Should you accept?<p>On the surface, the decision may seem straightforward, but before you sign on and cash in, there are risks …

Great Strategy Begins with a CEO on the Frontlines

Building a winning strategy begins with recognizing that strategy is too important to be delegated to a strategy department. It can certainly be valuable to have the help of strategy officers or teams on refining and implementing strategy, but the strategy itself needs to be conceived and owned by …

Help Reluctant Employees Put Analytic Tools to Work

Bringing advanced analytic tools into your organization can help you clone your best decision makers so that you get better, faster decisions in every situation that requires human judgment. But you may have to revamp your decision processes to make the tools work smoothly. And you will certainly …

An Open Office Experiment That Actually Worked

Nowadays many people regard open-plan offices with skepticism — remnants of a once-cool work space fad that led to more distraction than innovation. As this article explains, there are downsides to too much transparency.<p>But we at The Bridgespan Group decided to test that conventional wisdom six …

WPP's Geometry Global Taps Jon Hamm for Global CCO Role

WPP's Geometry Global has named Jon Hamm to the newly created post of global chief creative officer. Geometry was born last June from the merger of …

Jon Hamm

7 Resources That Can Help You Create a Stunning Mobile App Design

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I have never used an app more than once that didn’t appeal to my eyes or one that made me think about how to use it. Design is just too important, and good design is a sure way that your app stays on your customer’s phone.<p>Not only does …

Apps

Tengah Dikembangkan, Cokelat Rendah Kalori untuk Diabetesi dan Pasien Obesitas

<b>Colorado</b> - Sebuah perusahaan teknologi pangan di Amerika Serikat baru saja mengembangkan proses fermentasi yang unik dengan menggunakan jamur untuk …

Terkagum-kagum dengan Pura Taman Ayun Mengwi di Bali

<b>detikTravel Community</b> - Di daerah Badung, Bali, terdapat pura peninggalan Kerajaan Mengwi yang terjaga baik dan indah. Inilah Pura Taman Ayun Mengwi …

Makan Banyak Hidangan Bersantan? Kendalikan Kolesterol dengan Minuman Enak Ini

<b>Jakarta</b> - Kolesterol sebenarnya terdapat di seluruh jaringan manusia dan hewan. Tubuh memerlukannya agar dapat berfungsi dengan baik. Namun, …

Ini Dia 6 Khasiat Hebat Almond yang Membuatnya Jadi Superfood!

<b>Jakarta</b> - Almond merupakan salah satu jenis kacang yang renyah gurih. Kini kacang ini digolongkan sebagai superfood karena khasiat hebatnya untuk …

10 Tips for Being an Entrepreneurial Rock Star - Small Business Trends

Our community has been talking recently about the skills needed for entrepreneurs to excel. Some things change while others stay the same. But, to be …

Robot furniture that builds itself

Imagine that the chair you're sitting on became a sofa on demand as the day moved from light to dark. Or if all your furnishings could move out of your way as you walk through a room. These thoughts could one day become reality through research being conducted at the Swiss Federal Institute of …

Executives’ Biggest Productivity Challenges, Solved

<i>Robert Pozen knows a little something about thriving at the top — he’s the former chairman of MFS Investment Management, a senior lecturer at Harvard Business School, and the author of the book Extreme Productivity. I recently asked him about how demands on executives — and CEOs in particular —</i> …

Develop the Leaders You’ve Been Overlooking

Say the word <i>leader</i> and most people immediately think of those with business cards that says “manager,” “director,” or other such lofty title. That is, the people who hold positions of stature within a company’s hierarchy, to whom several individuals report, and whose influence comes in great …

The Art of Crafting a 15-Word Strategy Statement

In the January issue of HBR, Roger Martin sets out some rules for avoiding common mistakes in strategy making. As he writes in “The Big Lie of Strategic Planning“, the first rule is “keep the strategy statement simple.” Rather than a long, often vague document, the company’s strategy should …

The Best “Management Lessons” Story You’ll Ever Read

A Roll of the Polyhedral Dice<p>Everything I Need to Know About Management I Learned from Playing Dungeons and Dragons<p>Quartz<p>Such as: Often, the best candidate for a given job isn’t the person who’s most skilled at fulfilling its primary requirement, but instead is a more well-rounded individual, a …

Miggo Camera Strap Protects Your Gear, Too, So You Don’t Need A Bulky Camera Bag

This embed is invalid<p>A new Kickstarter project takes a useful thing and makes it even more useful, by offering a strap that not only carries your DSLR but also protects it when not in use. It’s the perfect way to minimize your equipment when you’re out shooting on a trip and don’t need your full …

Study: Enjoy Life, Live Longer

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Don't worry, be happy -- you may just live longer.<p>A large existing body of research shows that negative emotions -- including depression, stress and anxiety -- can have a detrimental effect on our physical well-being.<p>Andrew Steptoe, the …

University College London

5 Stargazing Spots That Will Take Your Breath Away

There's nothing like looking up at a clear night sky and getting lost in the stars.<p>Whether or not you can name the constellations, stargazing is an activity that anyone can enjoy. Certain spots, however, are superior stargazing locations. The sky is darker, the stars are clearer and the experience …