Sonja Petrov

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Marketers Get More Savvy With Content Marketing [INFOGRAPHIC] | LinkedIn Marketing Solutions Blog

B2B marketers are becoming more savvy with content marketing, embracing more channels and investing in new content and tactics. In fact, more …

Marketing

8 Best Social Media Management Tools (Detailed Comparison For 2018)

Are you looking for an all-in-one solution to manage your social media presence?<p>Perhaps you need a smarter way to manage multiple profiles and …

Social Media

How Should Your Leaders Behave?

Anyone with responsibility for the performance of a large organization knows the value of effective leaders. Most of us are more than happy to invest in developing them. But even a cursory review of the management literature shows that there’s no consensus on how to do that. When fast growth …

The Best (and Worst) Countries to Be a Woman

The World Economic Forum has just come out with their latest data on global gender equality, and the short version could well be this old Beatles lyric: ”I’ve got to admit it’s getting better. A little better, all the time. (It can’t get more worse.)”<p>I talked with Saadia Zahidi, a Senior Director …

How to Reward Your Stellar Team

You’ve been told that getting the most from your team depends on rewarding and recognizing them collectively. But it’s tough to do that, especially when most management systems are so focused on individual performance, undermining the very teamwork you’re hoping to encourage. Luckily, you don’t …

Content Curation Guide for SEO

Before we get to the point of actually laying down a guide on how to curate content for better SEO, it seems like a good idea to first explain and …

Content Curation

Men's bonuses are twice as big as women's

Published: 20 Aug 2013<p>Last Updated: 20 Aug 2013<p>The gap between men and women’s basic pay may have narrowed to 9.6% over the past few years – but new …

Feminism

35 Women Under 35: Meet your next boss

Published: 07 Jul 2013<p>Last Updated: 07 Jul 2014<p><b>This year’s group of 35 Women Under 35 are the myth-busters of business; shaking up the perceptions of</b> …

Data Visualization

Women on the rise but men still the top earners

Published: 25 Sep 2013<p>Last Updated: 11 Oct 2013<p>Women are closing the gap on their male peers when it comes to employment levels, according to the …

Ogilvy & Mather

Fair Process: Managing in the Knowledge Economy

When employees don’t trust managers to make good decisions or to behave with integrity, their motivation is seriously compromised. Their distrust and its attendant lack of engagement is a huge, unrecognized problem in most organizations. This issue has always mattered, but it matters now more than …

The Hard Side of Change Management

When French novelist Jean-Baptiste Alphonse Karr wrote <i>“Plus ça change, plus c’est la même chose,”</i> he could have been penning an epigram about change management. For over three decades, academics, managers, and consultants, realizing that transforming organizations is difficult, have dissected the …

The Real Reason People Won’t Change

Every manager is familiar with the employee who just won’t change. Sometimes it’s easy to see why—the employee fears a shift in power, the need to learn new skills, the stress of having to join a new team. In other cases, such resistance is far more puzzling. An employee has the skills and smarts …

How Great Companies Think Differently

It’s time that beliefs and theories about business catch up with the way great companies operate and how they see their role in the world today. Traditionally, economists and financiers have argued that the sole purpose of business is to make money—the more the better. That conveniently narrow …

Why Men Still Get More Promotions Than Women

Nathalie (all names in this article are disguised), a senior marketing manager at a multinational consumer goods company and a contender for chairman in her country, was advised by her boss to raise her profile locally. An excellent intracompany network wouldn’t be enough to land her the new role, …

The Best-Performing CEOs in the World

It’s no accident that chief executives so often focus on short-term financial results at the expense of longer-term performance. They have every incentive to do so. If they don’t make their quarterly or annual numbers, their compensation drops and their jobs are in jeopardy. Stock analysts, …

Women and the Vision Thing

Many believe that bias against women lingers in the business world, particularly when it comes to evaluating their leadership ability. Recently, we had a chance to see whether that assumption was true. In a study of thousands of 360-degree assessments collected by Insead’s executive education …

What’s Holding Women Back?

Women <i>are</i> moving into the senior executive ranks. Consider <i>Fortune</i> 500 CEOs Carly Fiorina, Anne Mulcahy, Patricia Russo, Marce Fuller, Andrea Jung, Eileen Scott, and Marion Sandler. The problem is, these women are the only female <i>Fortune</i> 500 CEOs. Three years into the new millennium, women make up …

Using the Balanced Scorecard as a Strategic Management System

<b>Editor’s Note:</b> In 1992, Robert S. Kaplan and David P. Norton’s concept of the balanced scorecard revolutionized conventional thinking about performance metrics. By going beyond traditional measures of financial performance, the concept has given a generation of managers a better understanding of …

Three Skills Every 21st-Century Manager Needs

The world of work has changed dramatically over the past decade. Companies are more global and employee groups more diverse than ever before. Organizational structures are less hierarchical and more collaborative. And today’s networked offices are full of technological distractions that would have …

The Secrets to Successful Strategy Execution

<b>IDEA IN PRACTICE: An in-depth look at how one European industrial-goods company used the ideas in this article to improve execution.</b><p><b>INTERACTIVE TOOL: Use this simulator to test the effectiveness of various change initiatives.</b><p>A brilliant strategy, blockbuster product, or breakthrough technology can …

Leadership That Gets Results

Ask any group of businesspeople the question “What do effective leaders do?” and you’ll hear a sweep of answers. Leaders set strategy; they motivate; they create a mission; they build a culture. Then ask “What <i>should</i> leaders do?” If the group is seasoned, you’ll likely hear one response: the …

Women in Management: Delusions of Progress

The accepted message on gender disparity in the workplace has for the past 10 to 15 years been one of acknowledgment and reassurance: Yes, women represent just 3% of <i>Fortune</i> 500 CEOs and less than 15% of corporate executives at top companies worldwide, but give it time. It’ll change. After all, …

Four Mistakes Leaders Keep Making

The 50 years I’ve worked with business leaders have been marked by a dizzying rate of economic, social, and environmental change. In response, senior managers and scholars have produced a flood of research, articles, books, and consulting programs offering countless methods for adapting to new …

The Five Minds of a Manager

The chief executive of a major Canadian company complained recently that he can’t get his engineers to think like managers. It’s a common complaint, but behind it lies an uncommonly important question: What does it mean to think like a manager?<p>Sadly, little attention has been paid to that question …

Employee Motivation: A Powerful New Model

Getting people to do their best work, even in trying circumstances, is one of managers’ most enduring and slippery challenges. Indeed, deciphering what motivates us as human beings is a centuries-old puzzle. Some of history’s most influential thinkers about human behavior—among them Aristotle, Adam …

Strategic Leadership: The Essential Skills

The storied British banker and financier Nathan Rothschild noted that great fortunes are made when cannonballs fall in the harbor, not when violins play in the ballroom. Rothschild understood that the more unpredictable the environment, the greater the opportunity—if you have the leadership skills …

What Makes an Effective Executive

An effective executive does <i>not</i> need to be a leader in the sense that the term is now most commonly used. Harry Truman did not have one ounce of charisma, for example, yet he was among the most effective chief executives in U.S. history. Similarly, some of the best business and nonprofit CEOs I’ve …