Som Mukherjee

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Want to break into the AR or VR industry? Here’s how

Everyone gets excited when a new technological frontier takes off. However, with rapid growth comes uncertainty. When the landscape is shifting dramatically, it can be difficult to identify a reliable plan for building a career in the emerging industry. I’ve interviewed four industry experts who …

Augmented Reality

101 Places to Find Freelance Writing Jobs

Freelance writing is no more lucrative than ever but at least it's getting easier to find work.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Whether you’re an expert looking to make some extra cash or are a full-time journalist or blogger, there’s never been a better time to find …

Employment

4 storytelling lessons from Pixar

Whether you’re shooting a company video or writing up a press release, one word sums up today’s communications: storytelling.<p>How best to craft your …

How media companies use influencers to build editorial brands

Marketers aren’t the only people turning to influencers to help build their brands. Thanks to a confluence of industry trends — more emphasis on …

Google has rejoined the messaging wars with its artificially intelligent app, Allo

If at first you don’t succeed ...<p>Google is ready to jump back into messaging.<p>Allo, the standalone messaging app that Google announced back in May, is now available to the masses — and probably smarter than any messaging app you’ve ever used.<p>Allo comes with Google’s AI assistant and search …

12 Things You Might Not Know About Andy Warhol

Since the Museum of Modern Art (MoMA) started its collection in 1929, thousands of worthwhile projects have made their way through its doors. Now, …

Art

50 Photos That Show The Raw Power Of This Year's Olympic Women

Do not mess with Team USA.<p>Becoming an Olympic athlete is no small feat. It’s an achievement that takes a lifetime of hard work, dedication and an unstoppable pursuit to be the best. And no one knows that better than the women of the 2016 Rio Olympics.<p>From Alaska to Florida, 391 women from around …

United States

Virtual reality’s promise lies in businesses, not gamers

Virtual reality and similar technologies are in the eye of the Silicon Valley hype storm right now. We imagine video-game addicts sprawled on their …

5 Content Marketing Ideas You Haven't Thought of Yet

There are way cooler ways to connect with customers than just another blog post.<p>Content marketing is old news by now, so chances are good you've read about its benefits and set up a blog to share your or your company's wisdom. That's great. But after awhile, let's be honest, it can also get kind of …

Virtual Reality Is Becoming the Next Great Storytelling Canvas

The culture gap between marketers and today's progressive new media consumer continues to expand in ways that suggest the current era of radical …

This Simple Plugin Lets You Post to Instagram Directly from Lightroom

Instagram may be seeing a big dip in engagement, but plenty of photographers still rely on the service to bring in business. Now, thanks to the …

38 Startup Pitch Decks From Companies That Changed The World

To celebrate the launch of my book The Art of Startup Fundraising, I thought it would be interesting to put together a blog post with a good amount …

Content at Scale: Why You Need a Content Management Strategy

B2B companies often rush to create shareable digital content, but the real secret to successful marketing starts with something much more basic: a …

The 7 Biggest Marketing Mistakes Every Startup Makes

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>No matter what kind of business you start, some marketing mistakes are inevitable. But startups in particular must navigate a unique set of marketing challenges: restricted budgets, limited resources and the pressing need to build brand …

Marketing

Google Now lets you block content from publishers you don’t like

How often does Google Now offer you stories from publications that you’re just not interested in? Well, it seems to be happening often enough that Google has come up with a solution.<p>According to a number of users on Reddit and confirmed by us here at TNW, Google Now is offering users an option to …

Google Now

Intel in 3D and virtual reality dash

Stuff gets virtually real for Qualcomm's Snapdragon, too<b>Comment</b> Intel and Qualcomm are increasingly extending their reach beyond their core chip …

Virtual Reality

Ten industries using augmented reality and virtual reality

We know AR and VR will be big for entertainment, but there are plenty of other industries interested in these new technologies.<p>If you're a gamer, …

Apple Makes A Further Push Into Augmented And Virtual Reality With New Hire

As reported in FT.com, Apple has recently hired Doug Bowman, a leading US virtual reality researcher, as it increases its push to explore virtual and augmented reality interfaces. Bowman has previously focused on 3D interface design and has conducted research on virtual reality immersion. He was …

Apple's new hire suggests it's getting serious about virtual reality

Over the years, we’ve seen a number of clues and reports suggesting that Apple has been working on products focused on virtual reality. And now, that …

A Doodler's life: What it's like having one of the most coveted jobs at Google

The next, she's crafting the perfect expressions for a tough little ice-cream cone, animating it into battle with three cayenne peppers.<p>Such is the life of a Google Doodler.<p>Huynh is part of a team of about a dozen artists, a handful of engineers, and a couple of program managers who spend their …

Doodling

Climb Europe's highest peak on Google Street View

Someday we might be able to explore Machu Picchu or walk around the plains of New Zealand ourselves. But climb a steep, icy mountain that's known as the highest peak in the European Union? Yeah, we'll stick to Google Street View. Google has joined forces with mountaineers, skiers, climbers and …

Startups: 5 steps to enterprise-grade data mining

Even for the smallest, leanest startup, bigger is better when it comes to data mining. The more data sources you have and the more data you can analyze, the better your conclusions — and the more successfully you can serve your specific customer base.<p>The biggest lesson my company (GameSalad) …

Startups

Content Marketing Advice From Visual Hunt CEO Andrzej Stawarz

Content marketing is essential for anyone who is looking to take his or her business to the next level.<p>Content marketing is essential for anyone who is looking to take his or her business to the next level. What you likely already know is that an image can say more than 1000 words of text. Visual …

Infographics

14 Power Facebook Tips to Build Your Brand and Business

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you are not using your personal Facebook as a tool to build awareness for yourself or your company's brand, you are missing out on arguably the world’s most powerful, free marketing tool.<p>Yes, I did say “free.”<p>Facebook is used by more …

Social Media

The 10 things in advertising you need to know today

<b>1. Foursquare just got a new CEO and raised $45 million.</b> The company says the latest round of funding was "oversubscribed" and took a few months to put together.<p><b>2. Execs tell us the writing had been on the wall for Apple's big advertising experiment iAd for some time.</b> Fitting advertising within …

5 Opportunities to Tell Stories & Touch Hearts with Visual Content Marketing

Do you remember when great content marketing meant your copy was properly optimized for search engines so your customers could find you when …

Marketing

Marketers, Welcome To The World Of Emotional Analytics

Major media agency MediaCom announced today that Realeyes’ emotional tracking with facial detection and analytics is now an integrated part of its …

Marketing

Google Delves Deeper Into Virtual Reality With New Exec Appointment

Google isn't going to let Facebook dominate the virtual reality market without a fight.<p>On Tuesday, Re/code reported that Clay Bavor, Google's VP for product management, is now focusing completely on virtual reality. He had previously managed Google's apps, such as Google Drive and Gmail. A Google …

5 Google Pay-Per-Click Tricks To Save Your Business Money

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>“A penny saved is a penny earned.”<p>The aforementioned quote by Benjamin Franklin holds true across all industries, especially digital marketing, where a simple mistake can cost you a Benjamin Franklin ($100) in a heartbeat.<p>I am going to …

AdWords

7 Amazing Startups Showcasing Products at CES

It's the show for all things tech, and these small companies are ready to make a splash.<p>The Consumer Electronics Show in Las Vegas is about to begin this week, and I'm here meeting with smaller companies before the bigger product debuts take center stage from the likes of Samsung, LG and others. As …