Branding Stories

Most recent stories in Branding Stories

• 

  somewhereelse.co

  

  6 days ago

  Peloton unveils rebrand & new offerings: pros say it’s ‘smart shift’ after years of tumult

  thedrum.com - Kendra Clark

  The fitness brand is reinventing itself after suffering PR slip-ups, a leadership shakeup and declining revenues. Branding and PR leaders say it just …

• 

  somewhereelse.co

  

  6 days ago

  Premiumisation: What Is It? What Isn’t It? When to Do It, and When Not To

  brandingmag.com - Nick Liddell

  In May 2019, Coca-Cola European Partners unleashed a premium range of signature mixers on the UK market. At launch, the range was heralded as an …

• 

  somewhereelse.co

  

  Disney Pulling Some Content Off Streaming In Strategic Rethink

  Deadline - Jill Goldsmith

  Disney will be yanking content from streaming as it rethinks its costs and strategy, and is looking at a content impairment charge of $1.5 billion to …

• 

  somewhereelse.co

  

  Lululemon adopts unconventional approach to cope with knock-off ‘dupes’ flooding the market

  Fortune - Christiaan Hetzner

  Cult athleisure brand Lululemon adopted an unconventional approach to combatting a trend towards cheap knockoffs proliferating especially among Gen Z …

• 

  somewhereelse.co

  

  If brands don’t stand for something, they’re talking to no one

  Fast Company - By Jeff Beer

  Marcus Collins, Wieden+Kennedy’s head of strategy and the author of the new book ‘For the Culture,’ shares how culture influences our decisions, and how marketers can be more effective in tapping into it. The role of culture in the business of brands cannot be overstated. It’s the reason that …

• 

  somewhereelse.co

  

  The expensive, unrealistic, and extremely white world of "momfluencers"

  Vox - Anna North

  Author Sara Petersen on how a certain image of motherhood took over social media and makes moms feel bad. The momfluencer has a perfect kitchen. Her dishes are washed, her countertops are clean, and her walls are a pristine landscape of eggshell white. Not coincidentally, she is also white. She is …