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Most recent stories in Branding Stories
If brands don’t stand for something, they’re talking to no one
Marcus Collins, Wieden+Kennedy’s head of strategy and the author of the new book ‘For the Culture,’ shares how culture influences our decisions, and how marketers can be more effective in tapping into it. The role of culture in the business of brands cannot be overstated. It’s the reason that …
The expensive, unrealistic, and extremely white world of "momfluencers"
Author Sara Petersen on how a certain image of motherhood took over social media and makes moms feel bad. The momfluencer has a perfect kitchen. Her dishes are washed, her countertops are clean, and her walls are a pristine landscape of eggshell white. Not coincidentally, she is also white. She is …
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