This magazine is private.
Anthropologists will tell you that the art of storytelling has brought tribes and communities together since the early days of our species' development. They serve to communicate societal norms, spread
When you spend all day writing emails and reports, it's easy to make typos. Unfortunately, it only takes one misplaced letter to cause serious embarrassment. WhiteSmoke is a top-rated app that uses intelligent
Businessman hand holding magnet attracting likes, hearts and reaction smiles. Every company marketer posting on social media is curious about the best times to post their content. While each audience unique,
Content marketing continues to be a go-to marketing strategy and, as more brands are enthusiastically embracing the idea of storytelling and content creation, the competitive landscape is quickly changing.
When I started at Procter & Gamble, we had 30 seconds (at most) to engage and communicate with a consumer. The emphasis was on identifying the single most important idea that we needed to convey and then