Plotlines

By Mike Plotnick | Insights on Storytelling, Writing, Content Marketing and Social Engagement

12 Content Marketing Trends You Should Be Following

Make sure your content investments deliver adequate returns for your business by following the right content marketing trends.<p>We've reached a tipping point in content marketing where there is so much content published on a daily basis that no one can consume even a small percentage of it precisely …

Digital Marketing

Storytelling Takes Corporate Communications To The Next Level

Leadership is largely about creating change, and every organization is in a constant state of change. The role of the communications leader is to prepare the organization for change. Strategic use of storytelling is an effective way, when done right, to help solidify people’s support for the change.<p>…

Storytelling

Why Brands Should Look to Hollywood for Storytelling Inspiration

It’s an exciting time to be a creator. There are so many new platforms we can use to express our voices and tell stories—positive stories that make …

Advertising Industry

10 visual storytelling tips from top agencies

In the design industry, storytelling doesn't mean reading a book; it has a wider meaning connected with communicating the story behind a product, …

Storytelling

I Talked to 150 Writers and Here’s the Best Advice They Had

I once heard John Irving give a lecture on his process at the Iowa Writers’ Workshop, an in-depth account of the way his novels come to be. He kicked …

Authors

Journalism’s Broken Business Model Won’t Be Solved by Billionaires

Ever since Donald Graham, the heir to the Washington <i>Post</i>, decided to sell the family’s newspaper for two hundred and fifty million dollars, in 2013, to Jeff Bezos, the founder of Amazon and one of the world’s richest men, the preferred solution for a financially struggling publication has been to …

Journalism

Career Shift: From Sports Journalist to Construction Storyteller

What Is Content Strategy, Anyway?

“So what do you do?” As a content strategist, this question can be a tricky one. Outside of work hours, I tend to spare the person asking by keeping …

Digital Marketing

Shoptalk: Future of Newspapers is Still in Print

I’ve got news for the newspaper industry.Your future is in print and not in the killing fields of digital media where the Duopoly is choking off the …

Journalism

21 Productivity Hacks from 21 Prolific Writers - Copyblogger

Ah, the #writerslife, #amwriting, #wordcount — wait, hold that thought — #amlookingatmyphone, #destructiveprocrastination, #twitterblackhole, …

How to Analyze a Story Like a Master Writer

As writers, there is no replacement for reading as a practice to become a better writer, but studying film or television can be just as instructive. …

Storytelling

What You Should Know About Emotion And Business Storytelling

<b>Think about a story that you can recall in a heartbeat.</b><p><b>It can be anything, from your most cherished fiction book to an amazing real life experience</b> …

It’s a Bird, It’s a Plane…it’s Actually a Trash Panda

<i>Storytelling’s Vital Role in PR and Marketing</i><p>By Chris Ward, copywriter, Weber Shandwick St. Louis<p>In 2006 — when I was fresh-faced and 30 pounds …

Storytelling

Writing for VR: The Definitive Guide to VR Storytelling

<b>All great VR stories still begin with words in your head.</b> In August, VRScout & VR Playhouse partnered with YouTube Space LA to put on the “VR Creator …

Storytelling

How to Create Content That People Actually Want to Read

It's easier than you think.<p>I'm on a mission to stop people from writing boring things. The internet is already full of politics, sensationalism, and click bait.<p>The last thing we all need is something that nobody wants to read.<p>Even if you're not a writer, it's possible to write something that other …

Writing

Crafting Micro Stories

Micro stories are not only great fun, but excellent practice for writers. Creating micro stories forces you to tighten your prose – an essential …

Writing

For the love of God, please tell me what your company does

Meltwater is a company with a simple product: A database of media contacts. These contacts are otherwise hard to find, as most reporters don’t want …

Four Examples of Retail Brands Killing it With Content

As more and more retail brands and department store giants close shop and reduce locations this year, the rest of the retail industry is scrambling. They've got to find ways to unlock the keys to survival and growth.<p>What is happening to the retail side of things?<p>Needless to say, retail isn’t what …

What's Your Story? Here's What To Tell and What To Edit

Learn the art and craft of storytelling to enhance your personal brand<p>Business storytelling has become so canned.<p>Spare me the rags to riches motivational tales. You know, the "I grew up so poor we had to wear our clothes, everything we had, in the house all winter. But look at me now."<p>I don't want …

Leadership

Content Marketing: 10 steps for serial story-telling

.@ellehwoulfe poses the existential question of the moment at #cmworld. pic.twitter.com/4MuAi4J9CY— The Word Factory (@Word_Factory) September 6, …

Digital Marketing

Detroit redefined: city hires America's first official 'chief storyteller'

Irritated by the relentless focus on ruin porn, or pre-emptive stories about the city’s tech resurgence, Aaron Foley will attempt to offer a more nuanced portrait<p>Detroit’s Irish-American mayor, Mike Duggan, has hit on a new way to remodel the narrative of a city beset by a history of decay, race …

Cities

Great Storytelling Connects Employees to Their Work

I once spent a few delicious days studying Union Square Hospitality Group (USHG), a collection of high-end, casual eateries started by the famed New York restauranteur, Danny Meyer. He had recently claimed the key to his success was creating a “culture of hospitality.” I set out to discover how.<p>One …

Shake Shack

Branded storytelling: Capitalizing on moments that matter

It's not enough for your brand to be in the right place at the right time. Contributor Peter Minnium shares tips on how to craft meaningful branded …

Storytelling

This Startup Is Transforming Alzheimer's Care One Story At A Time

MemoryWell is proving to be one of these solutions. Founded by Jay Newton-Small, a former TIME correspondent, MemoryWell is a D.C. based startup that uses the power of storytelling to improve the long-term care of those living with Alzheimer’s and dementia. Care Communities use MemoryWell to better …

Storytelling

When Reporting in VR, Don’t Forget the Story

The use of virtual reality in journalism is becoming more commonplace, and it isn’t hard to see why. As one of the most immersive possible …

Storytelling

The Stinky Cow Principle: How to Tell Stories that Make People Trust You

Details—even the gory ones—make you more likable.<p>Last week I led a strategic storytelling workshop in which a millennial digital marketer named Max …

Storytelling

Breaking the Digital Fourth Wall Through Experiential Storytelling

<i>The fourth wall is the space that separates a performer or performance from an audience. A character, actor, author or storyteller “breaks the fourth</i> …

Storytelling

Content Marketing 101: What, Why and How to Use for Real Business Results

Content. It's everywhere. Conversations, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook Stories, …

Digital Marketing

“There are only two ways to tell your story.”

A Venn Diagram for brands.<p>Getting Attention<p>A brand does not want attention.<p>A brand wants revenue.<p>A brand acquires revenue by selling its product.<p>But …

Storytelling