Plotlines

By Mike Plotnick | Insights on Storytelling, Writing, Content Marketing and Social Engagement

20 inspirational pieces of advice for writers on National Writing Day

June 21st is National Writing Day, a celebration of writing creatively that aims to encourage people of all ages to 'put pen to paper, unleash their imagination and make their voices heard'.<p>A number of events marking the occasion are being held across the UK, details of which can be found on the …

Writing

What Posting More Than 300 Articles in a Year Taught Me About Freelance Writing

Making yourself valuable begins with making yourself available.<p>My freelance writing journey started about six years ago in my penultimate year as a law student -- and after failing at so many other business attempts. I always said I would start a business before graduating. I just believed it would …

Writing

Coca-Cola, Dell and PayPal Share Their Influencer Marketing Secrets

Four tips to influencer marketing for companies of any size.<p>Every day, a story emerges about brands doing influencer marketing wrong. Often, the reason for these brands' errors is inexperience with the marketing tactic. Big brands like PayPal, Dell and Coca-Cola have been in the influencer …

Marketing

Blogging tips from Anne Lamott's Bird by bird

Although Bird by Bird isn’t a book written for bloggers specifically, I loved the suggestions offered to writers. I have seen a payoff in my own …

Writing

Social Media is NOT Marketing’s Silver Bullet

In Jonah Berger’s 2013 book: Contagious, Why Things Catch On, he drops a huge bomb on the world of marketing. He asks, how much of word of mouth …

Marketing

Can the Power of Place Help You Create Better Marketing Content and Brand Storytelling?

How does location play a role in developing great marketing content and brand storytelling?<p>I’ve always been captivated by the power of place. As an …

Seven characteristics of successful #writers that cannot be taught

By Toby Neal<p><i>This post originally appeared on Toby Neal’s blog on September 21, 2016.</i><p>Seven characteristics of successful writers cannot be taught—but …

3 Ways to Know You're on the Path to Content Marketing Success

Whether you're new to content or you've been at it for a while, you don't need to keep stumbling around in the dark. It's time to shed some light on the subject.<p>Have you ever hit your knee on a misplaced piece of furniture because you didn't turn on the bedside lamp? It's a jarring experience, …

Digital Marketing

Cocktail Stories: How I Mastered Storytelling And Cured Social Stage Fright

<b>The inability to tell a good story limited my relationships, cost me contacts, and impacted my business. It was an existential crisis, and solving it became an imperative.</b><p>Since 2000, I’ve moonlighted from my business practice, writing creatively for myself. I had aspirations of creating fiction, …

Storytelling

How to Add Color and Richness to Your Writing ... Without Making Us Want to Barf

Your job as a writer is to make your subjects clear and interesting.<p>Assuming you aren’t working on the next <i>Waiting for Godot,</i> you’ll work to make …

First Devise A Content Strategy, Then Do Content Marketing

In order to have successful content marketing, you need a content strategy. By extension, in order to implement native advertising or branded …

Digital Marketing

How To Use Content Marketing To Grow Your Brand Online

It is so fascinating to note that a whopping 70%+The post How To Use Content Marketing To Grow Your Brand Online appeared first on iamwire.

Digital Marketing

If Your Case Studies Aren't Telling A Story, You're Making a Mistake

Healthcare’s case studies are needlessly dry. This can be said about almost any industry, but healthcare is especially bad.<p>I say this in the kindest …

Storytelling

Why Taking the Brand Out Of Branded Content Is So Important

AdWeek just released a fantastic story about taking the “brand out of branded content” and I couldn’t agree more.<p>Eight years ago I left my post as head of the Global Strategic Media practice at Weber Shandwick for several reasons. Top among them was what I saw as the future of content: brands …

Marketing

12 truths I learned from life and writing

A few days before she turned 61, writer Anne Lamott decided to write down everything she knew for sure. She dives into the nuances of being a human …

Authors

Mastering the Art of Strategic Storytelling | Elasticity

The great Russian Novelist Leo Tolstoy defined art as “an infection” in his 1897 book <i>What is Art?</i> Good art, he explained, infects the audience with …

Storytelling

The Problems (and Opportunities) of Thought Leadership

Ever since I left traditional journalism two years ago and began telling stories for companies in this brave new world of brand journalism, I’ve been …

4 Telling Trends That Predict the Future of Content Marketing

If the last twenty years is any indication, the future poses significant challenges for marketers, especially in terms of content creation. From the …

Marketing

How to Turn One Long-Form Article Into Nine Pieces of Content

Long-form content is highly effective, but producing it can burn through time--our most precious resource as marketers. What can busy content …

Digital Marketing

Some Practical Advice for My Fellow PR Comrades

Good storytelling is more science than art

<b>The three acts of an "Embrace Life" commercial</b><p>Of course, you don’t typically have three hours to unfold a gripping story. The same structure works …

Storytelling

Content Marketing vs. Marketing Content: Analyst Firm Gartner Weighs In

The technology analyst firm Gartner recently weighed in on the difference between “content marketing” and “marketing content.”<p>Marketing content, …

Digital Marketing

What Content Discovery Means for Search and How to Fuel Its Growth

The internet has changed the way we discover and consume information. Think about the year 2000 — you put a keyword in the search bar and websites …

Digital Marketing

Is Communication Getting Too Complex For Brands?

Choosing the best way to communicate with your customers can be tough. A decade ago all you had was print, phone, email and instant messaging. A …

Marketing

Give A Blockbuster TED Talk

Great TED Talks invite the audience to listen differently to imagine their lives, their work, and their world in a different way.<p>These effective TED talks share a common structure which has these 5 elements:<p>Tell a story.<br>• Expose the pattern.<br>• Describe the science.<br>• Imagine the future.<br>• Take the first …

Public Speaking

It's What's Inside That Counts: The Value of Storytelling in Internal Communications

Like all freelance writers, I have days where I run head first into a giant creative wall. Conceiving of and pitching new ideas is one of the most …

Storytelling

Wired for Story: Empathy and the New Brand Storytelling with Tom Gerace

Stories are food. You can make a reasonable argument that stories are a human nutritional requirement of the emotional-developmental type—food for …

Storytelling

It’s Time to Take the Brand Out of Branded Content

A young and adored celebrity supermodel breaks free of her gilded cage (and wig) to unite a diverse but misfit group of creative souls whose …

Marketing

Storytelling should be the number one skill you want to improve

Stories are our most important technology<p>I think that storytelling is the greatest technology that humans have ever created. Storytelling is the …