Plotlines

By Mike Plotnick | Insights on Storytelling, Writing, Content Marketing and Social Engagement

Why A Good Story Is Far More Persuasive Than Facts And Figures

If you think a good story can't be more persuasive than compelling and irrefutable facts and figures, check out this real situation and the persuasive impact the story had on a group of top leaders.<p>I've written about the science of persuasion, how important it is know your audience and really …

Leadership

Reflections on Three Decades of Architectural Recruiting

Recruitment

How To Ensure Your Content Stands Out on LinkedIn

LinkedIn recently surveyed 9,000 members across the globe to understand how people engage with content on the platform. Here's what they discovered.<p><b>"Content marketing results happen when the right content meets the right audience."</b><p>Some very wise words LinkedIn shared in a recent report on the power …

Digital Marketing

Creative Ways Your Business Can Incorporate Storytelling

rawpixel / PixabayFor a business to thrive in today’s marketplace, the brand needs to find a way to connect to customers. Shoppers don’t want a …

Storytelling

How to Sell Anything to Anyone by Telling Great Stories

Storytelling is arguably the most powerful tool in your selling toolbox.<p>Guest Writer<p>Whatever line of business you’re in, almost everyone nowadays is in the business of selling. Whether you’re trying to get customers to buy your product, pitch your company to investors, motivate your employees or …

Storytelling

How to craft great corporate stories

No matter what line of work you’re in, stories can boost your business.<p>An infographic from Gagen MacDonald offers guidance on how to unlock the power …

Storytelling

How to use storytelling to pitch projects and ideas

Facts and figures are nice, but they usually don't move people to action. Storytelling techniques, however, can help advance your agenda.<p>Long ago, as …

Storytelling

Insights-Driven Storytelling

<i>CMOs can use insights from social, behavioral, and transactional data to craft stories that will resonate with their target audiences.</i><p>For many marketers, connecting with consumers bombarded with messages on their smartphones, laptops, tablets, and other devices presents a challenge. “To break …

Storytelling

3 Steps to Becoming a Better Photographic Storyteller

If you’ve ever heard people talk about photos that tell a story, you may have wondered to yourself exactly how one tells a story with a single photo. …

Storytelling

Why Storytelling Helps Us Live (Not Just Admire) Our Values

I recently heard a story about a time Gandhi was travelling to a humanitarian conference with a delegation of westerners accompanying him. As he stepped onto the train one of his shoes slipped off and fell into the gap between the platform and the train. Noticing he just lost a shoe, Gandhi reached …

Storytelling

The Simple Way To Get Your Story Noticed, Published, and Read

You may have a great story to tell, but to rise above the noise, it must M.O.V.E.<p>I have very much enjoyed and appreciated my time as a contributor at Inc.com. Over the past several years, I have met amazing people, heard wonderful stories, and expanded on my own understanding of business and …

Storytelling

Could We Ever Train A.I. To Become Master Storytellers?

Can robots tell stories? In a way, yes. We're far more likely to see robot nursery rhymes than a robot Shakespeare. <br>Read More

Machine Learning

Facebook rolls out public Stories

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>Facebook users can now opt into sharing a Story publicly for anyone to view, TechCrunch reports.<p>Beforehand, users could only share Stories with their friends when the …

Digital Media

Detroit Native Returns Home to Accelerate the City’s Revival

Detroit

This Is Your Brain On Storytelling: The Chemistry Of Modern Communication

Back in the 1980′s — at a time when television advertising was still the preferred way to grab the average consumer’s attention — there was a popular public service announcement (PSA) commissioned by the Partnership For A Drug-Free America, a group dedicated to preventing substance abuse among …

Your Mind Thinks in Stories. Tell Better Ones to Get Ahead.

People who are natural storytellers make it look easy, but cut to the moment you're in the hot seat—at an interview, a conference, or even in a …

Storytelling

Tips to Cut the Clutter in Your Writing

"Clutter is the disease of American writing," says William Zinsser in his classic text <i>On Writing Well</i>. "We are a society strangling in unnecessary …

Writing

So You’ve Decided to Write: Advice from a Great and Notorious Editor

There is nothing finer than deciding to write.Depending on how well you write and how often you publish or change jobs or assignments, other writers …

Authors

The Single Reason Why People Can't Write, According to a Harvard Psychologist

This common affliction is behind so much unclear and confusing writing in the world today.<p>"Why is so much writing so hard to understand? Why must a typical reader struggle to follow an academic article, the fine print on a tax return, or the instructions for setting up a wireless home …

Writing

7 Thoughtful Questions You Should Ask Yourself When You Don't Know What To Write

Ever heard of Writer's Block?<p>I am a writer.<p>On any given day, I write somewhere in the ballpark of 10,000 words--and the genres are all over the board.<p>I have a journal for poetry and quick ideas that I keep with me at all times, in my backpack. I aim to write an answer on Quora every day. I write …

Writing

Stop Doing These 3 Things When You Write For Your Small Business

If you lead a business, you wear a lot of hats. Financial expert, marketing whiz, janitor extraordinaire — to name a few.<p>Almost every day, you need …

Writing

3 Essential Tips for Launching a Successful Communications Career

6 Content Marketing Research Tools You’ll Fall in Love With

If you want to know how to create content that people are actually searching for, you need to become a content marketing research expert. But it …

Digital Marketing

20 inspirational pieces of advice for writers on National Writing Day

June 21st is National Writing Day, a celebration of writing creatively that aims to encourage people of all ages to 'put pen to paper, unleash their imagination and make their voices heard'.<p>A number of events marking the occasion are being held across the UK, details of which can be found on the …

Writing

What Posting More Than 300 Articles in a Year Taught Me About Freelance Writing

Making yourself valuable begins with making yourself available.<p>My freelance writing journey started about six years ago in my penultimate year as a law student -- and after failing at so many other business attempts. I always said I would start a business before graduating. I just believed it would …

Coca-Cola, Dell and PayPal Share Their Influencer Marketing Secrets

Four tips to influencer marketing for companies of any size.<p>Every day, a story emerges about brands doing influencer marketing wrong. Often, the reason for these brands' errors is inexperience with the marketing tactic. Big brands like PayPal, Dell and Coca-Cola have been in the influencer …

Blogging tips from Anne Lamott's Bird by bird

Although Bird by Bird isn’t a book written for bloggers specifically, I loved the suggestions offered to writers. I have seen a payoff in my own …

Social Media is NOT Marketing’s Silver Bullet

In Jonah Berger’s 2013 book: Contagious, Why Things Catch On, he drops a huge bomb on the world of marketing. He asks, how much of word of mouth …

Can the Power of Place Help You Create Better Marketing Content and Brand Storytelling?

How does location play a role in developing great marketing content and brand storytelling?<p>I’ve always been captivated by the power of place. As an …