Plotlines

By Mike Plotnick | Insights on Storytelling, Writing, Content Marketing and Social Engagement

Pocketing the Future: This Innovator is Making VR and AR More Accessible

Innovation

Sound Advice for a Successful Career: Be Yourself

When Should You Expect to See Results from a Content Marketing Strategy?

“How long does it take for content marketing to work?”<p>I’m asked this simple, and completely reasonable question, often, and it always gives me pause …

What Successful Brands Do Differently With Their Content

Content marketing burst onto the scene a few years ago, and nowadays, it plays a role in nearly all of the major marketing trends. Content is a key part to any marketing strategy, whether you’re a law firm or a tech startup, but just creating content isn’t enough to call it successful. Sure, that’s …

Thought Leadership

5 Examples of Original Research in Content Marketing: How to Be the Primary Source

Content comes in all shapes and sizes. Helpful how-tos, webinars, whitepapers, roundups and rants. But there is one type of content that crushes …

Marketing

How To Become A Better Writer

Image: Getty Images<p>One of the things I constantly heard when I worked in the business world was that some people are good writers and others simply …

3 Reasons Why Storytelling Should Be A Priority For Marketers

When I started at Procter & Gamble, we had 30 seconds (at most) to engage and communicate with a consumer. The emphasis was on identifying the single most important idea that we needed to convey and then communicating that to consumers. When I left P&G to work for a catalog/online sales company, I …

An Architect Who Reimagines Classic Buildings and Classic Songs

How to Overcome the Construction Labor Shortage: Hire More Women

5 Tips Marketers Can Glean From Hemingway to Improve Their Storytelling Strategy – Adweek

Why do so many brands botch their storytelling? Stories are a powerful tool. By making us feel something—not just think something—they make …

The 8 best books on writing:

Essential reading for aspiring writers.

The Art of the Narrative Arc: Why Marketers Must Learn to be Storytellers

“You seem strategic,” a manager told Rissa Reddan during a job interview, “but can you really execute an idea?”<p>Reddan, who worked as a marketing …

Storytelling and the Myth of Diminishing Attention Spans

For some time now, we’ve heard that in marketing, shorter is better. From video to copy, snackable is now the preferred adjective for everything.<p>The …

Advertising Industry

How to use rhythm when creating emotion in your writing

Writing starts with reading. The single most important thing for a writer is to read constantly <b>and when you’re not reading, you should be writing.</b> …

The 3 Components That Create Unforgettable Brand Stories

Brand storytelling: It's something every brand knows it has to engage in but only a few do really well.<p>The simplest reason for this? Brand storytelling is hard. It's hard to distill the things that make your company what it is into a cohesive story that grabs your customers' attention and turns …

Marketing

Embracing the ‘Organized Chaos’ of Modern PR

Minimalism

A journalist's 12 tips to writing good content

Good writing isn’t easy, nor should it be. The fact that every man and his dog thinks he can write these days only serves to make the role of writers …

New York Times CEO: Print journalism has maybe another 10 years

The newspaper printing presses may have another decade of life in them, New York Times CEO Mark Thompson told CNBC on Monday.<p>"I believe at least 10 …

Using Content As Your Voice of Strategy

Using Content As Your Voice of Strategy written by John Jantsch read more at Duct Tape MarketingI’ve said it once (or twice) and I’ll say it again: …

Marketing

How Can You Inspire More Donations? Science says it’s all in the story you tell

<b>It’s hard out there for nonprofits – you face serious competition.</b><p>Attention is a limited resource, and everyone’s vying for it.<p>You want it. Other …

The Ultimate Beginner’s Guide to Medium

Medium is one of the few places on the internet where you can go to find original stories and ideas that are worth reading. There’s a whole lot to do …

The 8 Most Inspiring Pieces Of Branded Content In 2017

Creating content that will bring your audience to tears is tough. If you work in a boring industry, you’ll agree it’s challenging to turn something mundane into a heartwarming story.<p>But what if there was a list of branded content pieces, so memorable, so captivating that it inspired you to create …

Branded Content

Storytelling — the secret to designing empathetic products

We all grew up with stories. Whether we read them from books, saw them on TV or heard them from family, stories played a crucial role in our …

Telling Stories That People Can See

<b>By Glynn Young, APR, Fellow PRSA,</b> <b>PRSA St. Louis Communications Co-Chair</b><p>I follow a number of journalism blogs and web sites – the Shorenstein Center …

A/E/C Podcasting Duo: Why Two Branding Pros Joined Forces

Podcasting

Can your content compete with sleep? Five ways you can win that battle

Be authentic in your storytelling. This has never been more important. Know your brand voice and be true to it in your execution. You will go so much …

Here's what an effective LinkedIn profile looks like in 2018

Hate to break it to you, but if you're treating LinkedIn like an old-fashioned Rolodex, you're doing it wrong.<p>Nearly every industry uses LinkedIn to find and vet job candidates, and over 90% of recruiters rely on the site, according to data from the Society of Human Resource Management. So your …

The Battle for Content Marketing: 8 Trojan Horse Tactics That Can Help You Win

Who doesn't love a good story? They are ingrained into the essence of who we are as humans. Some 300,000 years ago our earliest ancestors had to …

16 Practical Tips For Anyone Who Wants To Write A Book

If you want to write, you've got to read.

Creative Writing