Plotlines

By Mike Plotnick | Insights on Storytelling, Writing, Content Marketing and Social Engagement

How to Free Yourself Through the Power of Your Story.

Stories are for sharing. They can entertain us, they can give us chills down our spines, they can make us melt into a puddle of compassion. Stories …

Mind

How to Build a Platform and Protect Your Soul

On April 15, I scrolled through a tweet from Beth Moore regarding the “people of the brand.” Her words challenged me, but like others, left a pinch …

Christianity

7 Power Writing Tips To Make People Read and Love Your Content

I chuckle whenever someone says <i>“I can’t write.”</i><p>I know – for a fact, that all of you reading this right now <i>love to write.</i><p>I mean, hello? It’s 2017 and …

Writing

How to Solve the Problem of Storytelling by Utilizing the Power of YouTube

The ease of sharing content has dramatically increased when compared to 10 or even 20 years ago. In this day and age, it seems just about anyone can share their story or sell a product with just a click of a button.<p>However, simply being able to share an idea does not guarantee that people will be …

Storytelling

4 Ways to Ramp Up Your Content's Impact Through Social

Too many marketers make the mistake of thinking that posting content amounts to a solid social media distribution strategy -- and content distribution requires a lot more thought and creativity than that.<p>Just a few years ago, content marketing was the cool new kid on the block. The term had only …

Content Marketing

4 Easy Ways to Become a Better Writer

Writing has never been easy, but there are some ways to make it a little easier.<p>No matter how many times you do it, there's something undeniably difficult about writing. You're creating something from nothing--and you add on that the pressure to make something new and unique.<p>When you start writing …

Writing

10 Easy Ways To Write A Powerful And Addictive Introduction

So, you’ve been writing and publishing articles on your blog for some time now with nothing to show for it.<p>You’ve always tried to put your very best …

Content Marketing

Business Storytelling Skills (With Examples)

Human beings have an innate fascination with storytelling. Starting early in life, parents captivate their young children with bedtime …

Storytelling

Long-Form Isn’t Dead: Here’s Why

Much has changed since the 16th century, although the same can’t be said for the majority of content that publishers craft.<p>Back then, governments …

Mary Tyler Moore

I Mean, The Death Of Proper Storytelling Is Upon Us

We are witnessing the death of proper English language, with three horrible habits beginning to permeate every presentation and conversation in the …

Storytelling

Storytelling is as old as the campfire

branson_family_young_3.jpg<p>Richard Branson speaking at a Virgin Unite Necker gathering<p>Richard Branson listening with a note book at a Virgin Unite …

Storytelling

The Secret to Great Storytelling No One Talks About

You can master tone and structure, but it'll do you no good if you don't also have this.<p>If you want to improve your skills as a storyteller, there are countless systems and resources to help you, from three-act structure, beat sheets, and the hero's journey, to free classes on the subject from …

Storytelling

How to Tell a Good Story, as Explained by George Saunders, Ira Glass, Ken Burns, Scott Simon, Catherine Burns & Others

All of us instinctively respond to stories. This has both positive and negative effects, but if we don’t understand it about ourselves, we’ve won’t …

Why A Consistent Tech Content Marketing Message Is Critical

How is your current tech content marketing program doing? Are you losing leads and web page views? It’s probably because you don’t have a consistent …

Content Marketing

The 9 Best Tips On Writing From Ernest Hemingway

Write what you know, leave out unnecessary words, and don't do it to be famous.<p>Ernest Hemingway was one of the greatest American writers of the 20th century. His most popular work, <i>The Old Man and the Sea</i>, earned him a Pulitzer Prize in 1953, and in 1954 Hemingway won the Nobel Prize for Literature …

Writing

How to Use The Power of Storytelling to Connect With Your Audience

Did you know a healthy adult takes 12 to 16 breaths in one minute?<p>But have you ever thought about what can actually happen online in this single …

Storytelling

The Best Way to Get More Results From Your Content

Your best ROI is producing high-quality content in greater volume.<p>Content marketing has a problem: the content itself.<p>Creating good content is expensive and time-consuming. It requires skill and subject expertise. It’s generally a pain in the … budget.<p>And bad content? It might be less expensive. …

9 Tips for Storytelling Success on Social Media - The Daily Lead

Do you remember that as a kid you would never sleep without listening to the little stories that your mom and granny would tell you? Years have …

Social Media Marketing
Content Marketing

The Secret of Story Telling

Consumer touch points are opportunities to communicate. Walk in your customer's shoes and think about where they interact with your brand.<p><i>The following is an excerpt from Brand Buzz: 3 Breakthrough Secrets for Building a Winning Brand by Adrienne Weiss and Greg Weiss.</i><p>On the south side of Chicago in …

Creating Content is Like Creating a Work of Art

There are people who do, people who talk, and then people who write. I fall into the third category… Contrary to what many think, it is the most …

The Effects of Storytelling

Because humans are social creatures, we are attracted to stories that give us an opportunity to relate to other people. In this way, storytelling can …

The Essential Role of Storytelling in the Search for Truth

The work of public health is based on scientific evidence. We have real data on risks from gun violence to antibiotic resistance to addiction. …

Storytelling

Why the Latest Piece of Content Marketing From Enterprise Rent-a-Car Is a Movie About Hockey

If you happen to find yourself in Warroad, Minn., and need to rent a car from Enterprise, we have bad news: There’s no pick-up location anywhere near …

Brandon Stanton’s Humans of New York: The Power of Storytelling In Documentary Photography

"I stop a random person on the street and first create a zone of comfort. I ask questions such as 'What is your biggest regret in life?' and I get …

How to Build a Successful Content Marketing Campaign

Running a successful content marketing campaign requires that your content attracts visitors and entices them to come back for more. It’s not enough …

Content Marketing

We're all in the storytelling business. Whether you're a marketing professional at a Fortune 500 company, running a small business, fundraising for a nonprofit or communicating on behalf of a government agency, you're responsible for telling your brand's story with the intention of producing a result.

Social Media: Three keys to telling your brand's story<p>Photo<p>By By Nick Westergaard<p>We’re all in the storytelling business. Whether you’re a marketing …

5 Writing Techniques that Stir Your Audience to Action

We all want a positive response to the content we work so hard to create. Not all positive responses, however, are created equal.<p>I’m reminded of this …

Rise of the Content Machines: How Blogs Became a Secret Weapon

The best content marketers are leveraging insider expertise to make their blogs authoritative go-to pages and SEO stars.<p>Content marketing has been around for centuries. Benjamin Franklin began publishing the journal <i>Poor Richard’s Almanack</i> to promote his print business back in 1732, Michelin …