Plotlines

By Mike Plotnick | Insights on Storytelling, Writing, Content Marketing and Social Engagement

Journalism’s Broken Business Model Won’t Be Solved by Billionaires

Ever since Donald Graham, the heir to the Washington <i>Post</i>, decided to sell the family’s newspaper for two hundred and fifty million dollars, in 2013, to Jeff Bezos, the founder of Amazon and one of the world’s richest men, the preferred solution for a financially struggling publication has been to …

Journalism

Career Shift: From Sports Journalist to Construction Storyteller

Construction

What Is Content Strategy, Anyway?

“So what do you do?” As a content strategist, this question can be a tricky one. Outside of work hours, I tend to spare the person asking by keeping …

Digital Marketing

Shoptalk: Future of Newspapers is Still in Print

I’ve got news for the newspaper industry.Your future is in print and not in the killing fields of digital media where the Duopoly is choking off the …

Journalism

21 Productivity Hacks from 21 Prolific Writers - Copyblogger

Ah, the #writerslife, #amwriting, #wordcount — wait, hold that thought — #amlookingatmyphone, #destructiveprocrastination, #twitterblackhole, …

Authors

How to Analyze a Story Like a Master Writer

As writers, there is no replacement for reading as a practice to become a better writer, but studying film or television can be just as instructive. …

Writing

What You Should Know About Emotion And Business Storytelling

<b>Think about a story that you can recall in a heartbeat.</b><p><b>It can be anything, from your most cherished fiction book to an amazing real life experience</b> …

Storytelling

It’s a Bird, It’s a Plane…it’s Actually a Trash Panda

<i>Storytelling’s Vital Role in PR and Marketing</i><p>By Chris Ward, copywriter, Weber Shandwick St. Louis<p>In 2006 — when I was fresh-faced and 30 pounds …

Storytelling

Writing for VR: The Definitive Guide to VR Storytelling

<b>All great VR stories still begin with words in your head.</b> In August, VRScout & VR Playhouse partnered with YouTube Space LA to put on the “VR Creator …

Storytelling

How to Create Content That People Actually Want to Read

It's easier than you think.<p>I'm on a mission to stop people from writing boring things. The internet is already full of politics, sensationalism, and click bait.<p>The last thing we all need is something that nobody wants to read.<p>Even if you're not a writer, it's possible to write something that other …

Digital Marketing

Crafting Micro Stories

Micro stories are not only great fun, but excellent practice for writers. Creating micro stories forces you to tighten your prose – an essential …

Writing

For the love of God, please tell me what your company does

Meltwater is a company with a simple product: A database of media contacts. These contacts are otherwise hard to find, as most reporters don’t want …

Marketing

Four Examples of Retail Brands Killing it With Content

As more and more retail brands and department store giants close shop and reduce locations this year, the rest of the retail industry is scrambling. They've got to find ways to unlock the keys to survival and growth.<p>What is happening to the retail side of things?<p>Needless to say, retail isn’t what …

Marketing

What's Your Story? Here's What To Tell and What To Edit

Learn the art and craft of storytelling to enhance your personal brand<p>Business storytelling has become so canned.<p>Spare me the rags to riches motivational tales. You know, the "I grew up so poor we had to wear our clothes, everything we had, in the house all winter. But look at me now."<p>I don't want …

Health

Content Marketing: 10 steps for serial story-telling

.@ellehwoulfe poses the existential question of the moment at #cmworld. pic.twitter.com/4MuAi4J9CY— The Word Factory (@Word_Factory) September 6, …

Digital Marketing

Detroit redefined: city hires America's first official 'chief storyteller'

Irritated by the relentless focus on ruin porn, or pre-emptive stories about the city’s tech resurgence, Aaron Foley will attempt to offer a more nuanced portrait<p>Detroit’s Irish-American mayor, Mike Duggan, has hit on a new way to remodel the narrative of a city beset by a history of decay, race …

Cities

Great Storytelling Connects Employees to Their Work

I once spent a few delicious days studying Union Square Hospitality Group (USHG), a collection of high-end, casual eateries started by the famed New York restauranteur, Danny Meyer. He had recently claimed the key to his success was creating a “culture of hospitality.” I set out to discover how.<p>One …

Shake Shack

Branded storytelling: Capitalizing on moments that matter

The fireworks have come and gone, and summer is finally upon us. Naturally conducive to gathering, this season beckons people of all ages to actively …

Marketing

This Startup Is Transforming Alzheimer's Care One Story At A Time

MemoryWell is proving to be one of these solutions. Founded by Jay Newton-Small, a former TIME correspondent, MemoryWell is a D.C. based startup that uses the power of storytelling to improve the long-term care of those living with Alzheimer’s and dementia. Care Communities use MemoryWell to better …

Alzheimer's Disease

When Reporting in VR, Don't Forget the Story

The use of virtual reality in journalism is becoming more commonplace, and it isn’t hard to see why. As one of the most immersive possible …

Virtual Reality

The Stinky Cow Principle: How to Tell Stories that Make People Trust You

Details—even the gory ones—make you more likable.<p>Last week I led a strategic storytelling workshop in which a millennial digital marketer named Max …

Breaking the Digital Fourth Wall Through Experiential Storytelling

<i>The fourth wall is the space that separates a performer or performance from an audience. A character, actor, author or storyteller “breaks the fourth</i> …

Content Marketing 101: What, Why and How to Use for Real Business Results

Content. It's everywhere. Conversations, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook Stories, …

“There are only two ways to tell your story.”

Well, actually three. A Venn Diagram for brands.<p>Getting Attention<p>A brand does not want attention.<p>A brand wants revenue.<p>A brand acquires revenue by …

Storytelling

Why Digital Brand Storytelling Is the Wave of the Future

<i>By Kelly Ehlers</i><p>Brand storytelling is so much more than a buzzword: It’s the future of digital advertising. Like traditional elements of advertising and marketing, brand storytelling in the digital age requires strategy. To create engaging content, you need a strategic dispersion of posts across …

Storytelling

Storytelling in Business: Capturing Organizational Wisdom

People enjoy a good story. Telling stories is a particularly human activity that's been valued by cultures for thousands of years. Before the …

What Does the Future of Content Marketing Look Like? (Spoiler: Still Less Content)

Pageview data can be easily pulled from Google Analytics, do this analysis yourself and let me know what you find.<p>There are a few reasons why I think …

Building a Brand Identity Using Storytelling Marketing

I wrote 5 Ways to Create Your Brand Story with Backstories to illustrate how storytelling is an integral part of your Content Marketing Strategy.<p>I …

8 fantastic examples of data storytelling

Data provides us with much more of a backstory that we usually realize. Maybe it’s because it takes an amazingly trained mind to harvest that data, …