soha varma

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Here Are the 10 Most Innovative Digital Ad Products of 2014

It wasn't long ago when social media advertising just meant Facebook and digital advertising only reached desktop computers. Well, 2014 saw an …

Social Media

The Most Wonderful Digital Marketing Stats of the Year - #infographic

You know how the song goes - "There'll be parties for hosting, marshmallows for toasting, and researching out in the show." At least, that is how we …

The 20 Best Ads Of 2014

Our picks of the best in brand creativity from 2014.<p>Like pretty much every year before it, 2014 saw humanity soar to new heights (The comet landing! <i>True Detective</i>!) and commit acts that made us weep for our future (Uber’s management style!).<p>And so it was in advertising–a fantastic year, and a …

The 11 most useful web tools of 2014

There's no shortage of great websites, apps and programs available on the Internet. Some, however, rise above the rest.<p>Your 2014 list of our 11 most …

If tampon ads were created by men

One of life's greatest mysteries will forever be the imagery used in tampon ads — Why is everyone in tennis whites during their time of the month? …

See the biggest stories of 2014 through the eyes of Wikipedia

In December, it is customary for Google, Twitter, Facebook and other web giants to go back and take a look at the biggest events of the year. Now, …

Indian e-commerce market to reach $20 bn next year

The e-commerce market in the country is expected to grow 37 per cent to reach $20 billion by next year on the back of growing internet population and …

Modi's new ministers: Who got what

The 21 new ministers in the expanded Narendra Modi government have been allocated their portfolios. There has been a reshuffle in the Cabinet and the …

9 Killer Tips for Building and Selling Your Business

Here are some tips from an Entrepreneur who has built, scaled and sold his business and lessons learned<p>Many Cinderella stories are about entrepreneurs reaching levels of success that even they themselves didn't think possible. These are brave souls who built fascinating products, learned priceless …

Business Strategy

Red Velvet Chocolate Chip Cookies

Welcome back to Sally’s Cookie Palooza! Today’s recipe continues my love affair with red velvet desserts. While I’ve made two kinds of red velvet …