Sofri Yahya

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What Every CEO Needs to Know About Design

CEOs who are design thinkers now need to add 'design doing' to their toolkit.<p>"To personalize an experience in the context of the moment--to understand what makes a customer human--Reinventors don't just plumb lots of data, though they do that well. They're design thinkers. They approach problems …

Design

Design Thinking’s two-edged sword

Illustration by Juliana AristizabalDesign Thinking has won a Pandora’s Box reputation that people are starting to hate without even knowing what it …

Why Design Thinking is failing and what we should be doing differently

I have and always will be an avid supporter of the design thinking methodology. I have held talks and workshops about Design Thinking & Lean UX on …

Design

Using Design Thinking to Fight Gender Bias in the Workplace

×<p><i>Design thinking’s human-centered approach can help IT organizations reduce implicit biases that affect the recruitment, retention, and advancement of women.</i><p>While classical music performed today may sound much as it did decades ago, its “composition” is very different. In the 1970s, only a very …

Minimum Viable Product (MVP) and Design - Balancing Risk to Gain Reward

The idea of the minimum viable product (MVP) has been around for some time. The term itself was coined by Frank Robinson but was made popular by two …

ICYMI: Embrace Design Thinking for CX, An Intro to Blockchain

Embracing design thinking for more than products will work to your businesses advantage. I promise. Learn more in our top article of the week below. …

Chipotle is quietly staging a comeback

With a new CEO at the helm, Chipotle is doubling down on service design–but most of it you can’t even see.<p>Today, Chipotle is testing a new pickup system in five stores across New York City. It’s a shelf. Order a burrito via the company’s mobile app, and when you come into the store, you grab your …

New York City

Using Design Thinking to Fight Gender Bias in the Workplace

×<p><i>Design thinking’s human-centered approach can help organizations reduce implicit biases that affect the recruitment, retention, and advancement of women.</i><p>While classical music may sound the same, its “composition” is very different from what it was a few decades ago. In the 1970s, only a very small …

Infographic: Design Thinking Is Improving Customer Experience and Getting Results for Brands

Designers are increasingly being offered seats in the boardroom, helping brands tell compelling stories and reshaping their business models. …

Customer Experience

Why the world needs more design thinking

Design outside the box.The post Why the world needs more design thinking appeared first on InVision Blog.

8 Steps to running a successful Design Thinking workshop

Hands on Design Thinking workshops are increasingly gaining in popularity as a new way to teach professionals how to problem solve. Workshops run …

Design Thinking

Finland's Government Uses This Simple Design Method. Why You Should, Too

Testing your ideas with real people can accelerate your path to innovation and success.<p>Whether your business is large or small, nascent or established, there are continually questions you need to answer in order to improve your offering. One quick and low-risk way to answer these questions is to …

Prototypes

Create And Understand Your Unique Value Proposition With These 12 Tips

Your brand’s unique value proposition (UVP) is a critical asset that should serve as the core tenet of your marketing messaging. It tells consumers, employees, investors and other stakeholders exactly what your company offers that no others can. It defines your point of differentiation and explains …

Essential Design Thinking Videos and Methods

<i>The following resources are recommended in order to assist you to better understand Design Thinking. These resources, videos, and tools should be</i> …

How to Transform Conflict Into an Innovation Advantage

The surprising impact of design thinking on corporate culture<p>While most of the literature on design thinking has focused on innovation, Thomas Lockwood and Edgar Papke, take a deep dive into the intersection of innovation, design thinking and corporate culture through interviews with some of the …

Design Thinking

Become the creative you’ve always wanted to be by embracing these seven habits

The most commonly held belief about creativity is that it’s elusive, esoteric and unique only to the anointed few.<p>The ancient Greeks believed that creativity was a divine attendant spirit that came to human beings from some distant and unknowable source, for distant and unknowable reasons. They …

Creativity

Using Design Thinking to Innovate in Your Own Practice

A few months ago, I had the opportunity to deliver an opening keynote and closing talk for EdEx, a conference in Eindhoven (in the Netherlands). When …

Ideo redesigns the dreaded annual review

And they didn’t even make an app for that.<p>No one likes annual reviews: They’re structured, overly formal, and they make it difficult to get real feedback that you can act upon. At major law firms, which are notoriously hierarchical, reviews can be even more stilted and ineffective.<p>The multinational …

Design

Plan a Better Meeting with Design Thinking

“Sometimes, when I sit in meetings, especially ones in which people don’t seem engaged, I calculate the cost in staff time. I’ve estimated that one standard weekly meeting in my bureau — 50 people sitting in a cookie-cutter conference room, looking both bored and anxious — costs around $177,000 …

The Principles of Service Design Thinking - Building Better Services

Service design is all about taking a service and making it meet the user’s and customer’s needs for that service. It can be used to improve an …

6 Strategic Moments When Design Thinking Makes a World of Difference

Design thinking adds value to your strategy tool box.<p>Design thinking is an iterative problem framing and problem solving process, 50 percent of which is applied ethnography, and the other 50 percent of which incorporates design principles like prototyping and visualizing concepts. It is a useful …

Design

The Skeptic’s Case For Design Thinking

Design thinking may have its problems, but it’s a crucial tool for democratizing design, Adobe’s Khoi Vinh says in a recent talk at the School for Visual Arts.<p><i>This article was adapted with permission from a talk Adobe principal Khoi Vinh gave for the MA Design Research, Writing, and Criticism</i> …

Design

Humanity could be waste-free if we lived in a Circular Economy — here's how it would work

Read the full transcript below:<p><b>Teresa Domenech:</b> Wouldn't it be great if we didn't have to really own a car, own a house, or own a phone. What if we just use what we need in the way we need it and then when we no longer need it or when we need something else we just change it easily.<p>Hello, my name …

Why Design Thinking Isn't Just for Techies

<b>"Teacher Voices": This article is part of a series of from-the-classroom perspectives.</b><p>I was really intimidated when I first heard about design …

To Dramatically Improve Employee Communication, Use Design Thinking

Change your perspective to become "customer"-centric<p>Let's say your job is to create a product--and your objective is to get customers to buy your product. Naturally, you'd want to learn everything you can about customers so that you fully understand their needs and preferences. And then you'd …

Design

20. Marc Stickdorn 'Embedding Service Design into Organisations' - This is HCD - Human Centered Design Podcast

GERRY SCULLION: Hello and welcome to another episode of ‘This is HCD’. My name is Gerry Scullion and I’m a human centred design practitioner based in …

Download a master bundle of “User Research” templates now!

Download our free ebook <b>The Basics of User Experience Design</b> to learn about core concepts in UX design.<p>In 9 chapters, we'll cover: conducting user …

The divisiveness of design thinking

Design thinking is “kind of like syphilis,” wrote Lee Vinsel of the Stevens Institute of Technology in a recent widely shared article [1]. Other …

Great Customer Experience Is The Combination Of Design Thinking And Agile Marketing

A great amount of time and investment is spent ensuring that consumers move through a sales funnel in the way that creates the desired outcome for marketers. What we know, however, is that consumers are not always likely to have a linear progression from the point of awareness to the point of …

Customer Experience

How design thinking can help teachers collaborate

The recent release of the Gonski 2.0 report has done an excellent job of re-opening the conversation around how our schools could better fulfil their …