Sofia Isabel Chb

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The Ultimate Brand Storytelling Guide

Storytelling

45 ‘invisible’ rivers have been flowing underneath Mexico’s capital for decades

Paved over in 1942, what was once one of the biggest rivers in the area now flows under the Miguel Alemán Viaduct, a major east-west highway. Traffic at peak times is so bad that cars average a speed of six kilometers per hour—less than four miles per hour.<p>But now, a group of experts is arguing …

12 road maps for sustainable digital media

The best tactics used in Europe, Latin America, India and the U.S.<p>Renaissance maps showed monsters, hazards to avoid. The future of journalism is …

Story of cities #38: Vancouver dumps its freeway plan for a more beautiful future

In the 1960s, Vancouver’s historic downtown was at risk of being razed for modern road projects – only for an extraordinary protest movement to turn the tide, helping transform it into one of North America’s most ‘liveable’ cities<p>Half a century on, Shirley Chan can still picture the freeway that …

How Social And Digital Create The New Retail Experience

Perhaps I am aging myself with this small confession, but I might have watched <i>Pretty Woman</i> with Richard Gere and Julia Roberts more than once. Remember when Vivien (Roberts) is unleashed on Rodeo Drive with a credit card and carte-blanche spending? The joy and excitement the audience feels with …

Customer Experience

9 Great Things to Do in the Bay Area

<b>The College Tourist | By: Alea Gilhuly-Mandel, Curry College</b><p><b>The Bay area is the area in and around San Francisco, California. It is home to historic landmarks, hundreds of cafes and restaurants and is surrounded by dozens of different cultures.</b><p>San Francisco is a necessary travel destination when …

San Francisco

Coffee and culture: discover Florence's historic cafes

Italy is a nation of coffee connoisseurs, so it’s no wonder that the country’s historic cafes are treated with nearly as much reverence as its extraordinary array of galleries and cathedrals. In Florence, atmosphere-laden examples dating from the 19th and early 20th century abound – many …

Bogotá: five sides to Colombia’s capital

Enigmatic and engaging, Bogotá has been slowly stepping out of the shadows cast by its reputation for drugs and crime. Now, with increased safety, the city makes a compelling destination for visitors wanting a taste of Colombia’s historic past and cosmopolitan future.<p>La Candelaria<p>The colonial heart …

How smart urban planning gave Medellín a facelift

by Sebastian GaleanoA generation ago, Medellín, Colombia was one of most violent cities in the world. Now, it's a true gem for urban planners. I was …

A New Survey Looks at the Growing Demand for Diversity in How Ads Portray Families

We all know by now that the American family looks a lot different than it used to. Whether defined by LGBT parents, nonmarried parents or …

Infographic: What Millennials Want to See (and Take Home) From Branded Events

Everyone loves a good party, and brands know that. As more events are sponsored, the ways that brands interact with partygoers before and after is …

Agency’s Video Project Yields Award-Winning Documentary on the Power of Color

What began as a routine video assignment for Atlanta ad shop Brunner unexpectedly yielded a stirring, award-winning 10-minute documentary about …

The Future of Advertising Is Native Social Commerce

Techniques for Removing People in Photoshop

As much as people can add life, mood and scale to an image, there are times when we just wish they were not there. There are times we might have set …

20 places everyone should visit in South America

Its countries are filled with stunning natural parks, bustling streets, and, of course, incredible food.<p>We've put together a collection of 21 sights to see and experiences to have in South America. From gazing at monumental statues to marveling at the world's highest waterfall, there are plenty of …

Sorry, Britain, but This Lovely Christmas Ad From Spain Is the One to Watch This Year

Britain was the country that turned Christmas into an advertising showcase. But this year, a Spanish ad from Leo Burnett Madrid might just beat …

DIGITAL ADVERTISING STRATEGIES: 2015 GLOBAL INSIGHTS #infographic

As digital ad spend globally continues to increase, it is essential that brands and ad agencies are always up to speed on the latest trends in the …

Digital Advertising

36 Great Brand Guideline Examples

The post 36 Great Brand Guideline Examples appeared first on Content Harmony®.Jump to Section…• 1. Cohesive Brand Guidelines<br>• 2. Typographic Brand …

The World's Most Insanely Beautiful Coastlines

When we started this list, we had 50-odd coastlines to choose from across both hemispheres: palm-lined stretches of white-sand beaches, profoundly scenic (and sometimes terrifying) coastal drives. In the end, we chose the coasts that are beautiful for their wildness, ruggedness, and …

Trends In Global Advertising Industry: Winners And Losers – Part 2

In the first part of this article, we explored the trends that are shaping the global advertising industry. To summarize the first article, …

Digital Advertising

A Simple Secret to Better Street Photography

What separates ‘standard’ street photography—the kind of photo that only holds your attention for a moment before, poof, you’re on to the next …

This Infographic is a Complete Guide to Photography for Beginners

If you’re just starting out in photography, learning the fundamental principles, techniques, and concepts can feel daunting. To help beginners out, …

The Best TV Adverts Ever, 60 Years After It All Began With Gibbs S. R. Toothpaste

It's 60 years today since the first ever advert on British TV was shown.<p>On 22 September, 1955, a toothpaste brand called Gibbs S.R. made history on …

10 of the most beautiful places to visit in Chile

Chile is a long, narrow sliver of land filled located right at the edge of the South American continent. Unlike some other countries in South …

Photographer Creates the World’s Largest Negative

After hearing that a hundred-year-old building was soon to be demolished in downtown Vancouver, artist Joel Nicholas Peterson had an idea: why not …

Here's How to Decide When a Photo Should be Black and White

Imagine this scenario: you've had a productive and enjoyable day out shooting — a couple of landscapes and cityscapes, some architecture shots, a bit …