Michele Soda

928 Added | 6 Magazines | 94 Likes | 46 Following | 6 Followers | @sodatime | Marketing Consultant, Event Manager, and Freelancer that provides solutions, expertise, external perspective and cost effectiveness for businesses


The A to Z of Recruiting with Your Brand - Small Business Trends

Admit it.<p>You’ve often wondered why it’s so hard to find excellent employees. You have probably spent a lot of time making sure that you’re hiring the …

Digital Marketing Tools & Tactics: What the Trends Tell Us

As the old saying goes: the more things change, the more they stay the same — a saying that certainly has resonance across the marketing industry …


Social Media Cheat Sheet for Image Sizes [Infographic]

Social media marketers and graphic designers, listen up!<p>Occasionally we post infographics of social media sizing guides. We don't mean to repeat …

Customer Experience

4 Types of Facebook Ads You Should Use to Grow Your Business

Facebook ads are one of the most popular pay-per-click (PPC) ad platforms, and for good reason. Facebook’s audience is large and diverse, ad …


10 Free Marketing Tools Which Every Entrepreneur

If you have just laid foundations of your business and are afraid in investing too much of your time and money then all you need to do is probably …

Small Business

5 Growth Hacking Strategies for a Startup That is Struggling to Gain Traction

Marketing a brand new startup can feel impossible.There’s fierce competition out there for market share.It seems like someone is launching a new app …


13 Keys to Success in Digital Marketing in a Single Map

Humans are visual animals and we learn better from visual information than in writing. So, when I ran across this infographic that maps the keys to …

How To Be Successful in Identifying Your Target Demograhic and Creating Your Social Media Strategy

The marketing strategy you employ on social media sites depends on a lot of factors – the most important of which is undoubtedly your target …


Here's how to become a social media marketing guru for less than $35

Heads up: All products featured here are selected by Mashable's commerce team and meet our rigorous standards for awesomeness. If you buy something, …

Measuring Marketing ROI: Are You Doing It Right?

Though many companies have some process in place to measure marketing ROI, few are doing it right. That's because today's consumers connect with …


7 Creative Content Distribution Tactics You Aren't Using | Inc.com

Few revolutions have transformed marketing like social media. At the press of a button, marketers can broadcast their content to thousands, even millions, of people in an instant. It makes sense that social sharing has become a key strategy for engaging fans and deepening brand …


How to use Instagram for business - SQUIRRELS & BEARS

With over 600 million users globally, Instagram is the fastest growing social media network and one with the highest interaction rate per follower. …

Photo Editing
Search Engines

Why marketing is an investment, not a cost

Simon Sproule, chief marketing officer at Aston Martin, on why the company has invested in experiential events, and the strength of James Bond to the brand.<p>How has Aston Martin’s customer base changed?<p>We now sell to 55 markets around the world. Our customer base as a percentage of sales is less …


How to Use Customer Service as a Marketing Tool

Even with the latest tech, make sure that your customer experience does not become impersonal and cold.<p>This age of mobile payments and eCommerce comes with clear benefits and challenges; while technology has made it easier than ever to process purchases, the customer experience has for many become …

Customer Experience

5 Effective Email Subject Lines for Your Sales Outreach

Are you an entrepreneur? A business development manager?<p>Your job revolves around reaching out to folks outside your organization.<p>Most of the time, …


New Trends in Digital Advertising

Startups can target audience over larger boundaries and the cost is comparatively low. Social media plays a very important role in the promotion of …

Digital Advertising

Nine Email Marketing Best Practices

Email is the primary form of communication for most marketers, and there are many new tricks they can use to boost their open and click-through …

Advertising Industry

3 ways to ensure your press release gets noticed

The press release has long been a PR pantry staple.<p>It’s an ingredient many PR pros use when cooking up a successful strategy. Why are so many pros …

8 indispensable (and free) Google tools

Google is so much more than just the world’s premier search engine.<p>Google has a bevy of helpful products—many of which are completely free. If you …