SocialVoice

1,053 Flips | 14 Magazines | 15 Likes | 8 Following | 293 Followers | @socialvoice | SocialVoice LLC. builds emotional and social engagement that matters. Visit us at  www.socialvoicebranding.com

How To Create Transformational Change According to the World’s Most Successful Social Movements

Throughout history, social movements — small groups, loosely connected, but united by a shared purpose — have created transformational change. …

The End of the Social Era Can’t Come Soon Enough

It seems increasingly likely that our society will one day view our infatuation with Twitter, Facebook, and the like as a passing, often destructive fad.<p>Many people imagine 19th-century antebellum America as a frontier fantasia: men with handlebar mustaches sitting in dusty saloons, kicking back …

Capitalism the Apple Way vs. Capitalism the Google Way

Whichever company’s vision wins out will shape the future of the economy.<p>While lots of attention is directed toward identifying the next great start-up, the defining tech-industry story of the last decade has been the rise of Apple and Google. In terms of wealth creation, there is no comparison. …

Investing

Where next for flexible branding?

Branding styles and trends are ever changing – from the hand painted calligraphic signs of the forgotten age to neon, ever-moving brands of …

Why Designing for Accessibility is a Must in 2017

A little while ago my friend Wendy, a writer, messaged me for some advice. “How can I convince my colleagues that designing for accessibility is a …

UX Design

How Lego clicked: the brand that reinvented itself | Johnny Davis

The revival of Lego has been hailed as the greatest turnaround in corporate history, ousting Ferrari as the world’s most powerful brand. Johnny Davis reports<p>From its founding in 1932 until 1998, Lego had never posted a loss. By 2003 it was in big trouble. Sales were down 30% year-on-year and it was …

Lego

The expanding role of design in creating an end-to-end customer experience

Lines between products, services, and user environments are blurring. The ability to craft an integrated customer experience will open enormous …

The Future Of Branding

A research firm has just bestowed the title “world’s most valuable insurance brand” on a mainland Chinese company. Other outfits issue similar …

We Aren’t Built to Live in the Moment

We are misnamed. We call ourselves Homo sapiens<i>,</i> the “wise man,” but that’s more of a boast than a description. What makes us wise? What sets us apart from other animals? Various answers have been proposed — language, tools, cooperation, culture, tasting bad to predators — but none is unique to …

Psychology

The Numbers Are In: Corporate Generosity Boosts Employee Engagement

Millennial employees who frequently participate in volunteer activities in the workplace are twice as likely to report being “very satisfied” with …

There’s a Difference Between Engagement and Productivity

Employee engagement and productivity are not the same things. Learn the difference to take your organization to the next level.

Why Cities Need to Create Their Own Global Brands

Urbanist Greg Clark talks about which cities do it really well, and how some could do a lot better<p>A quarter-century ago, cities sought to promote a positive image mainly because they wanted to attract tourists and foreign investment. Today, metro areas from San Diego to São Paulo have come to a new …

What a difference a place makes: “Best Cities for Successful Aging”

A defining feature of the 21st century is how much longer we live and how many opportunities these extra years can offer to individuals, families, communities, and entire countries. Today an American who is 65 years old can expect to live another 15 to 20 years on average, well past the …

What Should You Spend on Engagement and Recognition? [Infographic]

February 10, 2017 by<p><b>Organizations are spending more today on programs to engage and recognize employees than they were five years ago.</b> While …

Cities need to innovate to survive. Here are four ways they can do it

Alice Charles, Community Lead, Infrastructure and Urban Development, World Economic Forum<p>We are living in an ever increasingly urban world, where …

Ignorance Might Be the Best Thing For Your Creative Mind

Creativity is a surprising process. Left unchecked, too much application of prior knowledge can stifle innovation. “Not knowing” can be your most …

20 Instagram Facts And Statistics You Should Know

Instagram is the new star in the zoo of social networks. When talking about influencer marketing what many people are really talking about is …

Social Media

10 Essential Rules for Effective Snapchat Marketing

According to Statista, Snapchat reached 200 million active users in September 2016. The US user base can count on 37% of users in the 18-24 age group …

Employee Engagement in the Workplace (Infographic)

<b></b>Why Is Employee Engagement Your Responsibility?When it comes to maintaining employee engagement, there’s often a mentality that it’s the employee’s …

How open and honest communication impact employee engagement

by Alexis Croswell<p>We know communication in the workplace is important because it affects our ability to work together, and it affects employee …

Employee Engagement

Sex doesn’t sell any more, activism does. And don’t the big brands know it | Alex Holder

From Starbucks supporting refugees to Kenco taking on gangs, big businesses are falling over themselves to do good – and to let us know about it<p>Three days ago I hadn’t heard of Lyft. Not until I was greeted on Monday morning by a right-on colleague demanding to know if I’d deleted my Uber app and …

ACLU

How To Design For Millennials, According To Ikea

Festival tents, anyone?<p>Two new collections are hitting Ikea’s shelves and online stores in February: the PS 2017 collection, a limited-edition series of stylish, adventurous pieces, and the Spridd line of housewares and accessories festooned with dizzying graphics. Both were “designed for free …

Furniture

Improve Your Leadership IQ

Being an effective leader of people in today's world seems to be much more complicated than in years past. In the previous century, for the vast majority, work was approached as a means for survival. The level of employee engagement did not dictate how long they stayed in the role. That's different …

Social Listening in 2017: The Next Frontier in Social Media

Today, the customer journey is no longer happening merely on your e-commerce website or in your physical store. Rather, it is largely made up of …

Customer Experience

Understanding Emotions and How to Process Them

The mental health of our society is far from ideal. Rates of stress, depression and anxiety are increasing.The data on college students is especially …

How Social Media Can Boost Your B2B Brand

<i>By Jonathan Mark, Group Director, Media and Marketing Services, Blue Fountain Media</i><p>There’s a misconception among B2B brands that social media only works for naturally fun, consumer-facing brands like beauty companies and fashion retailers. While it’s true that social media is a very effective tool …

Why Organizations Get The Employee Engagement They Deserve

Organizations get the employee engagement they deserve because they prompt it. Purpose-driven organizations that let employees co-create the path forward get employees committed to the cause. Those that invite their employees to contribute are more likely to get those contributions. Organizations …

Employee Engagement

Your Employees Hold the Key to Innovation

Why your innovation strategy needs employee ideas and how you can get them<p>Innovation remains a key focus and stated priority for many organizations, …

The Growing Importance Of Marketing Experiences

In this article, Robert Caruso talks about the two meanings of marketing experiences. There are some eye catching statistics from research by …

How Sodastream Created Daily Engagement with Over 1,000 Deskless Employees

<b>The company</b><p>Many companies claim to “revolutionize” or “disrupt” their industry but few actually do. Sodastream is one of those unique companies that …