Kevin Davis

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U.S. Online Display Advertising Spend to Hit $19 Billion by 2019

Online display ad spending is expected to increase 90 percent by 2019, from $19.8 billion in 2014 to $37.6 billion, according to new findings from …

2014, The Year Google Display Network Grew Up: Will SEMs Embrace It?

This was a huge year for AdWords changes. There has been ample attention given to many of the flashier new feature releases in 2014. There have also …

How to Retarget Your Audience With Native Advertising

Even when you were so close to making a purchase, you completely lost interest in the website and may have ended up making the purchase elsewhere or completing some other type of conversion.<p>A major challenge for online business owners and marketers is holding the attention of consumers until …

Top 5 Display Advertising Challenges With Tips on How to Improve Results

We do a lot of display advertising here at Ifbyphone and through my work on all of our campaigns I’ve faced many challenges in controlling campaigns …

How Luxury Brands Target High Net Worth Audiences Online | LinkedIn Marketing Solutions Blog

Today’s luxury brand marketers are hard-pressed to find the right marketing technologies that will support the ways they reach and influence high net …

Build Your Content Marketing Strategy Around a Hub & Spoke Model

Find out how the Hub and Spoke content marketing strategy can help you plan various pieces of rich content (spokes) that promote your main piece of …

Marketing

Content Marketing Conferences: The Ultimate List of Events

Marketers are just as in love with the permanent distraction machine—the Internet—as anyone else. (Probably more.) The availability of webinars, …

11 Essential Ingredients Every Blog Post Needs [Infographic] - Copyblogger

So. You think you’ve got yourself a good blog post.<p>You chose your writing style. You knocked out the first draft. You allowed it to sit for an hour …

Paul Graham Shares Lessons Learned From 630+ YC Startups, But Don’t Expect Him To Launch His Own

After a long tenure at the helm of Y Combinator — during which a summer “bootcamp” for undergrads turned into a Silicon Valley institution, pioneering the “seed accelerator” model and inspiring a new league of tech-focused business incubators — Paul Graham announced last week that he will soon be …

A Coder, a Programmer, a Hacker, a Developer, and a Computer Scientist walk into a Venn Diagram

January 5, '14 Comments [55] Posted in Musings<p>Sponsored By<p>A friend recently said: "I want to learn how to code. How and where do I start?"<p>I want to …

Catchbox Is A Throwable Microphone To Get The Audience Talking

Throw the mic in the air like you just don’t care.<p>Catchbox is a new throwable microphone designed to liven up audience participation, and in turn reduce the faffing around that seems to occur whenever a conference turns to questions from the audience.<p>The brightly coloured padded cube houses a …

How to send good email – opens, clicks, conversions

A badly-written email is about as effective as a love letter addressed “To whom it may concern.” Don’t waste your time writing them.<p>There are some …

A [Poorly] Illustrated Guide to Google's Algorithm

Like all great literature, this post started as a bad joke on Twitter on a Friday night:<p>If you know me, then this kind of behavior hardly surprises …

SEO

HootSuite adds hard-core social analytics via Brandwatch, announces new milestones

HootSuite announced this morning that is has partnered with Brandwatch, one of the leading social media monitoring and analytics platforms, to bring Brandwatch’s extensive “social business intelligence capabilities” to its users.<p>And, that it now has over 1,000 enterprise customers, 150 percent …

Running a hackathon? ChallengePost will help you organize it for free

Hackathon organizers, meet your savior.<p>ChallengePost, a New York City startup that focuses on software competitions (and is known for powering software events from the White House, NYC, and Ford), announced today that it will open up its platform as a free tool for managing hackathons.<p>Your typical …

Intuit brings on ‘big data’ big guns with Level Up Analytics acquisition (exclusive)

Intuit just acquired Level Up Analytics, a consulting firm run by data scientists, who formerly worked at LinkedIn, Microsoft and other tech giants.<p>This is fifth talent acquisition of the year for Intuit, the maker of QuickBooks, TurboTax and other software for individuals and small …

Coursera hits 100 partner milestone on its journey to make higher-ed open to anyone

Coursera hit a major milestone today.<p>The fast-growing online education provider has partnered with 100 academic institutions. It now offers 500 courses and works with five million students.<p>Coursera is an ed-tech startup that partners with universities to put lectures online as low-cost (or free) …

Get media coverage for startups - Newsjacking 101

Startups

Pinterest Is Powering A Huge Amount Of Social Commerce, And Twitter Isn't Too Shabby Either

Pinterest's recent valuation at $3.8 billion suggests that a huge amount of potential is seen in the way the social network could bridge pins with purchases.<p>And even Twitter, which many thought would never drive significant social commerce, is overperforming, with a 22% share.<p>While Facebook's share …

Social Media

Tech hipster blog platform ‘Medium’ opens signups to everyone

Medium, the blogging platform from Twitter cofounder Evan Williams, will soon be getting an influx of riff-raff contributing articles to the service.<p>The platform has been closed for signups since launching last year, only allowing a set number of contributors that you could arguably call the most …

How Powerful Content Trumps the Myth of the Expert, Rock Star, or Guru

Do a search on LinkedIn and you’ll be shocked at how many brilliant people there are out there — or, at least, how many people who think enough of …

Coinbase (YC S12) in the New Scientist: Launching instant Bitcoin micro payments off-blockchain

The New Scientist, in the recent magazine edition writes: “Micropayments now ready to slash price of online news“:<p>The digital currency Bitcoin could …

Bitcoin

12 Ways to Get More Pinterest Followers

Are wondering how to get more Pinterest followers? Are you looking to increase your Pinterest engagement and drive traffic? In this article, I’ll …

Social Media

Drync, A Wine-Scanning App, Raises $900K To Help You Get Crunk

As vonny drunk, I often find myself in the presence of a fine bottle of plonk that I would like to purchase again in the future. Thankfully, Drync, one of the best bottle scanning apps I’ve used, is on the case.<p>Whether it be a fine Night Train vintage or a delectable bag of Boone’s, Drync allows …

Visually build interactive SMS Applications

Get in the flow<p>At the core of TextIt lies our exclusive Flow engine. With Flows, anybody can create engaging SMS and voice applications without the …

How to Prevent Your Business from Becoming an Embarrassing Failure - Copyblogger

Did you see the new Lone Ranger movie? If you’re like most movie-goers, you didn’t.<p>You saw one of the other blockbusters instead. Or you went to the …

The Lone Ranger

10 Tips for Social Video Success

<i>This post was originally published on the HootSuite blog. HootSuite is a social relationship platform.</i><p>Social media and storytelling are a match made for marketers. As consumers continue to flock to social networks, reverting to the origins of storytelling may be the best way for brands to connect. …

37 Tips for Writing Emails that Get Opened, Read, and Clicked - Copyblogger

<b>We use ConvertKit for our email marketing and proudly recommend them as a marketing partner.<br>Find out more here</b>.<p>We’ve all been there …<p>You’ve carefully …

Marketing