Julio Fernandez

17 Flips | 1 Magazine | @socialjulio | Keep up with Julio Fernandez on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Julio Fernandez”

How to Help Facebook Graph Search Find Your Business Page

With Facebook's announcement of their "Graph Search," small business owners need to take a serious look at the content of their Facebook Page, as well as other Facebook assets that have an opportunity to rank, like FB places, FB groups and FB pages from competitors.<p>During Facebook's press event …

Marketing Lessons and Missed Opportunities From Super Bowl XLVII

In many homes, the preparation for a big game is all about the food. However, food was not the only thing being prepped in homes across the country on Super Bowl Sunday 2013. Setting up laptops, tablets and charging mobile devices have now become a common occurrence when watching sports, award …


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Howlin' For You, The Black Keys


Google Reveals More Inside Search Result Information

Web sites that dominate the search engine result pages understand that SEO is both an art and a science. And while Google and Bing provide resources and guidelines to webmasters, the lack of transparency to how these search engines work created an industry of snake oil salesmen that promise top …


With good friend IBM's @turbotodd on our way to Peter Thiel 's keynote. #SXSW http://t.co/HgKNdlOiIM

Here is @Scobleizer at 3 am on the last night of #SXSW interactive http://t.co/NY8Ggcxrk5

Gigaom | AP wins big: Why a court said clipping content is not fair use

Advertisement<p>A federal court has sided with the Associated Press and the <i>New York Times</i>(s nyt) in a closely-watched case involving a company that …

Your Social Shelf Space Opportunity

In 2005, an innovative eye tracking study found that the majority of visibility during a search query happened in a triangle at the top of the Google.com search result page.<p>Search experts called this area of concentrated interest the "golden triangle," since 100 percent of those searching Google …

How do your Expensive PPC Keywords Perform in SEO?

One of the biggest issues I keep encountering as I demo our Keyword Management Tool is the aversion by many PPC managers to Co-Optimization. …


Cost Savings Justification for Integrating Paid and Organic Search

The following is a proposal that I just found on my old laptop that I presented on <b>October 28th 2003</b> advocating the creation of an internal roll of …


Do you need a Keyword Arbitration Strategy?

One interesting challenge we encounter once we load a company’s data into the Keyword Management Suite is the fights over keywords that begin as the …


60 Minutes To Global Search Greatness Through Keyword Analysis

What if you could only spend one hour each week identifying some of your biggest opportunities and problems? What would you spend the time doing?That …


How to Use Keywords in Your Blog Posts

One of the biggest sources of traffic to your blog will be search engines, particularly Google. You can boost the traffic that comes to your blogs …