Sneha Tirpude

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Artists and illustrators blast Trump’s immigration policies

In a week of head-spinning news, these images make clear the tragedies being wrought by the Trump administration.<p>Days after Trump signed an executive order to end family separation, in response to immense public backlash, thousands of children remain in custody of the U.S. Immigration and Customs …

Trump Administration

A new eyewear brand is taking on Luxottica with a single wire, some seed funding and a sustainability story

A U.K.-based startup has come up with a new design for high-end, direct-to-consumer sunglasses that are original, modular and virtually indestructible. But to get their eyewear in the hands of consumers, they’ll have to compete with some industry giants, including Luxottica Group of Italy, whose …

Intellectual Property

De Beers shakes up the synthetic diamond market

Anglo American’s 85%-owned De Beers may have pulled off a strategic coup by unveiling plans to launch a new brand of synthetic diamonds.<p>These are the …

Luxury Lifestyle

CAR Grappling with Modernity and Transparency in Diamond Sector | INN

The Central African Republic (CAR) was banned from exporting diamonds in 2013, after a coup overthrew the sitting government. Since then, the nation …

Africa

5 Surprising Findings About How People Actually Buy Clothes and Shoes

Retail has been constantly reinventing itself, and participants race to keep up with what feels like a series of epic shifts in consumer preferences. Apparel brands are investing especially heavily in online shopping capabilities and introducing interactive features that complement apps and …

eCommerce

Nobody knows what luxury is anymore

Luxury ain’t what it used to be. Blame the internet, the rise of on-demand services, and the shift in consumer values as younger generations become more important buyers of high-end goods—all are challenging traditional notions of what luxury is.<p>The classic symbols—the Hermès Birkin bag, a couture …

Anna Wintour

Apple Launches New 'Behind the Mac' Ad Campaign

Apple today launched a new ad campaign focused on the Mac, carrying the tagline "Behind the Mac" and highlighting a trio of creators who have used Macs to "make something wonderful." There are four ads in the series, with the first, set to Daniel Johnston's "Story of an Artist," showing a variety …

Library of Congress

Body Positivity Is a Scam

How a movement intended to lift up women really just limits their acceptable emotions. Again.<p>In the beginning, there was the Dove Campaign for Real Beauty. It started innocuously enough, with a 2004 photography show in Toronto, then expanded to billboards, traditional print ads, and videos, all …

Feminism

Ogilvy Rebrands Itself After 70 Years With New Visual Identity, Logo and Organizational Design

One classic agency showed its new face to the world today following nearly two years’ worth of restructuring moves, staffing changes and new …

Advertising Industry

Malcolm Gladwell Explains Where His Ideas Come From

For many readers out there, the publication of a new Malcolm Gladwell article ranks as an event demanding immediate attention. They'll read whatever …

Malcolm Gladwell

How America was conned into buying diamonds

A diamond engagement ring is now as much a part of American wedding culture as a multilayered cake, a first dance and a big white dress. The diamond …

How Stitch Fix Turned Personal Style Into a Data Science Problem

Alanna Hale<p>At Stitch Fix our business model is simple: We send you clothing and accessories we think you’ll like; you keep the items you want and send the others back. We leverage data science to deliver personalization at scale, transcending traditional brick-and-mortar and e-commerce retail …

A**hole Design Is The Subreddit We Need Now

Finally, a cathartic place to shame the terrible UX and industrial design all around us.<p>I can’t stop laughing at the design work featured on the young subreddit known as r/assholedesign–or imagining the conversations that must have happened between their designers.<p>The site is a place where you can …

This YouTuber Fixes Ugly Websites and It's Really Satisfying

Refactoring UI is a YouTube series which takes poorly designed UI and gives it the fairy godmother treatment.<p>For me, the difference between a good user interface and a bad user interface makes and breaks a product or a service. It’s the difference between a clean, pleasant interface that welcomes …

Attack Of The Micro Brands

In just ten minutes or so scrolling on Instagram, I counted over a dozen brands I had never heard of selling a product that caught my eye. There are …

Netflix Sees Itself as the Anti-Apple

Streaming service Netflix is famous for its unique culture. The most well-known example is the company’s no-vacation policy, which allows employees …

Why Brands Are Under Increasing Pressure to Be Transparent About What They Believe In

Some brands do everything they can to avoid political controversy. Cards Against Humanity is not one of them.<p>Last November, the maker of the …

The 5:3:2 Rule for Social Media

When it comes to social sharing you need to get the balance right, and that's where the 5:3:2 rule comes into play. But what is 5:3:2?<p>Social media …

4 Ways B-to-B Marketers Should Be Using Mobile Video – Adweek

More than half of all digital video consumption occurred on smartphones last year, and, per NPD Group, streaming video takes up a whopping 83 percent …

Marketing

From its stance on extremist content, to its vast caches of user data, Facebook is a corporation whose power must, finally, be reined in<p>The revelation that Cambridge Analytica exploited the data of 50 million Facebook profiles to target American voters is indeed frightening. But Cambridge Analytica …

Social Media

10 Brands Doing an Amazing Job on Social Media

Many sites these days are quick to point out when businesses make mistakes on social media and how it negatively impacts their brands. But it’s also …

Warby Parker Marketing Tactics And Strategy: 8+ Examples

When we were going through Harley Finkelstein’s talk about the modern marketing tactics used by Shopify retailers, we couldn’t help but notice that …

Warby Parker

Johnnie Walker’s Transformative ‘Jane Walker’ Campaign Will Support Gender Equality

The “striding man” now walks with a striding woman—and she plans to make her voice heard this year.<p>Beverage giant Diageo’s Johnnie Walker brand has …

Plan a Better Meeting with Design Thinking

“Sometimes, when I sit in meetings, especially ones in which people don’t seem engaged, I calculate the cost in staff time. I’ve estimated that one standard weekly meeting in my bureau — 50 people sitting in a cookie-cutter conference room, looking both bored and anxious — costs around $177,000 …

Framing

The Secrets to Luxury Eyewear Brand Gentle Monster’s Rapid Rise

The usually busy Huaihai Middle Road shopping district in the heart of Shanghai looked pretty quiet on a recent Saturday afternoon under the …

Google Thinks The Future Of The Web Is . . . Email

Google is making email a lot more interactive, to save you all those confusing clicks.<p>When was the last time you were lost on your smartphone? Because for me, it was just this morning. Whether on Facebook, Twitter, or email itself, I end up tapping something that takes me to a web page stuck inside …

OkCupid Redefines ‘DTF’ in Striking Ads That Are Like Little Works of Art

OkCupid is DTF, but not like that.<p>The dating site rethinks that blunt old acronym, originally meaning “down to fuck,” by making it the centerpiece of …

Who The F Is Jerry? An Interview With F---Jerry's Founder Elliot Tebele

If you’re on Instagram and like to laugh, chances are that you follow FuckJerry. With over 12 million followers on Instagram alone, it’s one of most popular accounts on social.<p>If you don’t know FuckJerry, shame on you. Here is one of my favorite posts:<p>Like everyone else, I always look for the …

All You Need to Know About Bitcoin’s Rise, From $0.01 to $15,000

The initial price of bitcoin, set in 2010, was less than 1 cent. Now it’s crossed $16,000. Once seen as the province of nerds, libertarians and drug …

How Design Thinking Is Taking Over The World

PSFK had the opportunity to catch up with IDEO's Bryan Walker on the role of a design firm in an ever-changing world